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CREATIVE WRITING FOR ENTREPRENEURS CLASS
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items Writing has always been one of my favorite passions. I moved from my hometown to Northern Italy for studying Literature and Creative Writing at the Padova University. Even if life brought me to explore some different paths, writing called me back whe...Wealthy Affiliate Platform, where I gently guide you to dive deep into your values to create some contents that will be aligned with your target and make them feel seen and understood!
Sections
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CLASS LESSONS
ADDICTIONAL RESOURCES
CLASS LESSONS
In this section, you will find all the CLASS LESSONS with practical exercises to define better your brand, your buyer persona and craft a perfect communication aligned with your own values
This is a general presentation of the MAIN GOALS about the Creative Writing for Entrepreneurs Class!
1. The series explained: why you should join CWE (Creative Writing for Entrepreneurs)
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In this first exercise in Creative Writing for Entrepreneurs, we learn how to translate some general characteristics of a character into SPECIFIC HUMAN TRAITS: why is this important? Because brands are serving real people with real problems, so start...
2. CWE Lesson 1: From Obvious to Memorable
After a lesson, I feel always amazed by reading your wonderful stories! So I like preparing a recap that underlines all the tips we have learnt thanks to that specific lesson and highligh the beauty of each story written by students!
3. 6 Stories That Prove the Customer Isn't Always Right | Recap CWE Lesson 1
In this 2nd lesson, we transform all that we assume to know about our BRAND into a REAL CHARACTER! The result is sometimes hilarious, sometimes moving!!!
4. CWE LESSON 2: If your brand was a character
Here there is the recap of lesson 2 with the WONDERFUL brand characters created by each student! We also created some AI images to give a 3D life to our characters which became a group of closed friends!!!
CWE | recap lesson 2 | meet wonderful brand characters
The buyer persona is not only the “target” in abstraction, it's a real human with real problems. Once you will give life to your buyer persona, your brand will change forever!
CWE | lesson 3 | give life to your buyer persona
It is time to put in practise our brand character and buyer persona writing the perfect hook for a short form video!
CWE | lesson 4 | just 3 secs for the perfect hook!
ADDICTIONAL RESOURCES
Kyle is the founder of Wealthy Affiliate! With his expertise, he created his own brand character who has an immense impact on many people's life! So I decided to take him as a case studio for my class!
The ANALYSIS of A BRAND CHARACTER we all know: KYLE FROM WEALTHY AFFILIATE
Giorgio Armani is the next case studio for my CWE class because - by staying truthful to his vision and integrity - he was able to build a billionaire BRAND known all over the world and a unique AESTHETIC!
Long Life to KING GIORGIO ARMANI: The great lessons of a creative genius and billionaire entrepreneur
This is a personal reflection about the lesson 3 (buyer persona). While studying it, I discovered that my buyer persona is not only one as I thought before! They are actually four! A must read!
Why a Simple BUYER PERSONA Exercise Changed Everything for Me
This is an interconnection between the Creative Class for Entrepreneurs and the upcoming class about the Short Form Video Content Labs. They both have one thing in common: the buyer persona. The more you know it, the more your content will talk to th...
THE SHORT VIDEO CHEAT CODE: Buyer Persona > Attention >Organic Reach