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Viral beauty splurges that live up to the hype

Purple Star emoji 10 items
I tried these viral-but-pricey makeup and skin products so you don’t have to, and they’re worth every penny.
 
Naira Jain profile picture
I’ve only tried the white rice formula so far because I have sensitive skin, but ever since seeing what it can do I can’t go a day without it. No matter how clogged my pores feel, a few swipes of this product over problem areas will draw out sooooo m...
Dr.Melaxin Peel Shot
 
Naira Jain profile picture
this brand has an iconic PowerMatch quiz that gets you your perfect foundation shade in just 90 seconds and sends you a FULL SIZE BOTTLE to try risk-free for 30 days before you pay. the shade I use literally disappears into my skin when I blend it, a...
IL MAKIAGE Woke Up Like This Foundation
 
Naira Jain profile picture
a stunning and pearly set of highlighters with a warm and neutral finish, respectively, that are an AWESOME price in terms of bang for your buck. there’s nobody I trust more for a face beat than a drag queen.
KimChi Chic Hollywood Glow Highlighter Duo
 
Naira Jain profile picture
Lemonhead’s glitter formula really is as nice as everyone says; this one I’ve only tried through a much richer colleague, but it glided on like butter.
Lemonhead Spacecase® Mini Glitter Palette
 
Naira Jain profile picture
one of the best holo glosses in the market in terms of the amount of glitter, versatility, and creamy-but-not-sticky formula.
Queen Cosmetics Holographic Lip Gloss
 
Naira Jain profile picture
this eyeshadow is one of the most versatile products I own. I’ve used it as highlighter, as a lipstick topper, as a splash of body glitter, and of course as eyeshadow, and every time it gives me a stunning iridescent flip with no weird cast. the form...
r.e.m. beauty “fembot” Liquid Eyeshadow
 
Naira Jain profile picture
I’ve never been much of a “stain” person when it comes to makeup, but this one was a game changer for me. It makes any and every set of lips look fuller and slightly evil, has staying power that would make a Sharpie shake in its boots, and is absolut...
SushyGlow Bloody Lip Tint
 
Naira Jain profile picture
one of the best lip gloss formulas I’ve ever seen. so shiny and soft, feels more like skincare than makeup, but makes lips practically reflective. plus the packaging is absolutely darling.
Sushyglow Lon Lon Milk Lip Gloss
 
Naira Jain profile picture
I promise I like this mascara for more than its name — my lashes are thin and wispy, and these always give me such dramatic volume and lift without ever clumping or making me look like a spider.
Tarte Maneater Mascara
 
Naira Jain profile picture
nothing shrinks my zits and pimples as quickly and effectively as these things! just slap one on for 2-8 hours and watch the magic happen!
Hero Cosmetics Mighty Patches