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New in Cult Beauty (May 2025)
71
items Discover the latest drops on Cult Beauty for May 2025—from buzzworthy skincare launches to trending makeup must-haves. This curated list features fresh arrivals, editor picks, and hidden gems worth adding to your cart. Stay ahead of the beauty curve ...
Sections
9
CHEEKS
LIPS
MAKE UP - COMPLEXION
SETS
BODY
FRAGRANCE
CHEEKS
Introduce to your beauty regime Westman Atelier's The Powder Duos (4.8g). Granting your complexion with a fresh, diffused flush, this luxurious palette is enriched with hydrating ingredients, which melt seamlessly into the skin, leaving a natural, ba...
Westman Atelier The Powder Duos 4.8g (Various Shades)
Serving up four glow-giving shades, the Charlotte Tilbury Glowgasm Face Palette in Nudegasm (14g) fast-tracks you to soft-focus radiance. Think creamy powders that melt into skin, a luminous finish that flatters all skin tones, and a long-lasting wea...
Charlotte Tilbury Nudgasm Palette
Meet the Fenty Beauty Match Stix Skin Correcting Stick (7.1g), your quick-fix hero for dark circles and discolouration. This super stick is a must-have for everyone's make up routine, neutralising and brightening discolouration with opposing tones. D...
Fenty Beauty Match Stix Correcting Skinstick 7.1g (Various Shades)
Skin catches the light differently with SUQQU's Reflect Highlighter (6g). Just one sweep unveils an opalescent wash of purple and silver tones that shift with every move. The silky, melt-in powder blends like second skin, delivering soft-focus lumino...
SUQQU Reflect Highlighter - 103
Liven up your make up routine with a pop of colour courtesy of Guerlain's Terracotta Blush The Healthy Glow Powder Blush (5g). Inspired by the freshness that rises to the cheeks after an outdoor escape, this long-lasting and comfortable powder blush ...
GUERLAIN Terracotta Blush 48g (Various Shades)
LIPS
One swipe is all it takes. The bareMinerals Nourishing Lip Oil (3.8ml) delivers hydration in every drop with a glossy glow and a cushiony feel. Packed with nine botanical oils including rosehip, jojoba and grape seed, it smooths and softens with ever...
bareMinerals Nourishing Lip Oil 3.8ml (Various Shades)
Sugarcoat your lips in a glaze of long-lasting hydration with the 101 Ointment Multi-Balm in 'Vanilla' (10g) from Lanolips. This rich formula is enriched with pure lanolin, which has a unique molecular structure that closely resembles and imitates yo...
Lanolips 101 Ointment Multi-Balm Banana Cream Pie 10g
Boasting a deliciously sweet raspberry scent, the Plum Plump Hyaluronic Gloss Balm (15g) is the indulgent everyday solution you never knew your lips needed. Get ready to have the most pillowy-soft, smooth and ultra-kissable pout. Packed with a deeply...
Glow Recipe Plum Plump Hyaluronic Gloss Balm 15g
Arriving in a crystal champagne hue, the Charlotte Tilbury Plumpgasm Nudegasm Diamonds (5.5ml) delivers visible fullness from the first swipe. Powered by Collageneer™ and Plumpgasm Heat + Ice Technology, this smooth-gliding gloss enhances with a boun...
Charlotte Tilbury Plumpgasm Nudegasm Diamonds 5.5ml
Back by popular demand, the Fenty Beauty Gloss Bomb Oil (9ml) makes its permanent return to our make up kits. Serving sparkle and shine, this luscious lip formula fuses the glass-like lustre of a gloss with the hydrating benefits of an oil. Non-stick...
Fenty Beauty Gloss Bomb Oil 9ml (Various Shades)
Say a cheery good morning to juicy-looking skin with the Bouncy & Firm Sleeping Mask (25ml), working to firm and hydrate your complexion overnight. This multitalented mask stars a low molecular weight of collagen that's broken down for 24 hours t...
LANEIGE Bouncy & Firm Sleeping Mask 25ml
Gliding onto lips for long-lasting, comfortable wear, NARS' Explicit Lipstick (4.2g) offers intense-pigment payoff with a satin finish. Available in a range of shades from classic reds and deep browns to rich berries and sultry nudes, this hydrating ...
NARS Explicit Lipstick 4.2g (Various Shades)
Treat your pout to some TLC with the bestselling Lip Butter Balm (15g) from Summer Fridays. Brimming with ultra-hydrating seed butters and botanical extracts (like shea and murumuru), this nourishing formula intensely moisturises and conditions, fend...
Summer Fridays Lip Butter Balm 15g (Various Shades)
Unleash your artistry with the NUDESTIX Nude Love Lip Palette, a six-piece limited edition collection for lips and cheeks. Contents: Intense Matte Lip + Cheek Pencil in 'Sunkissed Rose' (2.8g) Intense Matte Lip + Cheek Pencil in 'Sunkissed Pink' (2.8...
NUDESTIX Nude Love Lip Palette
MAKE UP - COMPLEXION
To our shiny friends, listen up! Laura Mercier's Tinted Moisturiser Blurred Matte SPF 30 (45ml) is destined to be your next go-to. Supercharged with French rock samphire and white rose extract, this hard-working formula works to reduce excess sebum, ...
Laura Mercier Tinted Moisturiser Blurred Matte SPF 30 45ml (Various Shades)
Meet your match with the Guerlain Terracotta Le Teint Glow Healthy Glow Foundation (30ml), which is made to reveal a soft-lit, matte finish. Infused with moisturising argan oil and self-adapting shimmers, this buildable formula rests lightly over ski...
Guerlain Terracotta Le Teint Glow Healthy Glow Foundation (Various Shades)
Blend and blur the look of skin like a pro with Fenty Beauty's Pro Filt'R Instant Retouch Concealer (8ml), a soft-matte staple for every make up bag. Choose from 50 skin-matching shades and dress your complexion with a medium-to-full coverage brighte...
Fenty Beauty Pro Filt'R Instant Retouch Concealer 8ml (Various Shades)
Fake your way to sun-kissed summer skin with By Terry's Tea to Tan Sun Powder (10g), a complexion-warming formula powered by multi-action ingredients. Just as the name suggests, this buttery bronzer stars bio Darjeeling black tea extract, known for p...
By Terry Tea to Tan Sun Powder 10g (Various Shades)
Lock in your glow with The Urban Decay All Nighter Hyaluronic Setting Spray (118ml), a featherweight mist that seals your look, while enhancing skin with a dewy, fresh-faced finish. Infused with hyaluronic acid and watermelon extract, it helps skin f...
Urban Decay All Nighter Hylauronic Setting Spray 118ml
Ace your base with Hourglass' Vanish Airbrush Pressed Powder, Travel Size (3g) that's set to be your new beauty staple. Designed to keep your make up in place, this non-drying formula sits weightlessly on the skin, working to keep excess shine at bay...
Hourglass Vanish Airbrush Pressed Powder Travel- Translucent
SETS
Don't believe in magic? Well, we've conjured our crystal ball and spotted the Easy Blur Foundation and Primer bundle in your basket. A match made in make up heaven, this dreamy duo stars the Easy Blur Foundation, a silk-soft, seamless formula enriche...
HUDA BEAUTY Easy Blur Foundation & Primer Bundle
Seven iconic SPFs in mini sizes with Vi's Tiny Top Shelf from Ultra Violette. Contents: Clean Screen Fragrance Free Sensitive Facial Skinscreen SPF30 (15ml) Lean Screen Mineral Mattifying Fragrance Free Skinscreen SPF50+ (15ml) Fave Fluid SPF50+ Ultr...
Ultra Violette Vi’s Tiny Top Shelf
La Mer The Renewing Energy Trio
Get sun-ready with Supergoop!'s Beauty Essentials SPF Travel Kit, a trio of mini sunscreens for all skin types. Step into summer with confidence thanks to this SPF set, featuring a trio of unique formulas and finishes. Perfect to pop in your carry-on...
Supergoop! Beauty Essentials SPF Travel Kit
Featuring two best-selling formulas for the face and eyes, this travel-sized duo promises quick and easy coverage. Contents: Caviar Stick Eye Shadow Mini in Rose Gold (1g) Translucent Loose Setting Powder (9.3g)
Laura Mercier Artistry Icons Set
Pack light with the Aesop Arrival Travel Kit, a four-piece collection starring scented hair and body care essentials you won't need to leave home without. Contents: Shampoo (50ml) Conditioner (50ml) Geranium Leaf Body Cleanser (50ml) Rind Concentrate...
Aesop Arrival Travel Kit
Contents: Restorative Hand Cream (20ml) Hydra-Restore Day Cream (12ml) Hydra-Restore Lip Balm (12ml)Complete with limited edition travel-ready sizes, the Grown Alchemist On-The-Go Essentials set helps keep skin healthy and hydrated wherever you are.
Grown Alchemist On-The-Go Essentials
Keep dry skin at bay with Kiehl's Dehydration Relief Set, a quenching face and eye duo designed to replenish moisture and restore radiance. Contents: Ultra Facial Cream (50ml) Creamy Eye Treatment (14ml)
Kiehl's Since 1851 Dehydration Relief Set
Meet the Saie SaieGlow Starter Kit Version 3.0, the routine-ready collection of hydrating beauty heroes designed to help you unlock healthy-looking radiance. Contents: Glowy Super Gel ion 'Roseglow' (15ml) Dew Blush in 'Baby' (12ml) Glossybounce Hydr...
SaieGlow Starter Kit
Take the glow wherever you go with the Lancaster Suncare Discovery Set, which is designed to unlock a golden tan in any climate. Contents: Face Cream SPF30 (3ml) Body Milk SPF30 (15ml) After Sun Lotion (15ml)
Lancaster Sun Beauty - Sun Discovery Set
Discover your most supple skin yet with the L'Occitane Your Moment of Joy Shower Bundle. Contents: Almond Shower Scrub (200ml) Almond Shower Oil (250ml) Loofah
L'Occitane Almond Shower Collection
Uniting a bestselling line up of glow-giving essentials, the LANEIGE Plump and Hydrate Trio is designed to grant skin and lips moisture. Contents: The Bouncy and Firm Eye Sleeping Mask (20g) The Bouncy and Firm Sleeping Mask (10ml) Lip Sleeping Mask in 'Sweet Candy' (3g)
LANEIGE Plump & Hydrate Trio Set 3 Pieces
The perfect introduction to soft and supple skin, L'OCCITANE's Almond Travel Collection features five nourishing staples. Contents: Almond Shower Oil (75ml) Almond Milk Concentrate (20ml) Almond Soap (30g) Almond Delicious Hand Cream (10ml) Almond Su...
L'Occitane Almond Discovery Collection
Enjoy dewier skin days with the innisfree Hydrate and Protect Set, a three-piece line up of barrier-loving essentials. Contents: Green Tea Seed Hyaluronic Cream (50ml) Green Tea Seed Hyaluronic Serum (10ml) Daily UV Defense Sunscreen SPF 30 (10ml)
INNISFREE Hydrate and Protect Set
Sun-soaked getaways call for skincare that is perfectly packed for travelling. Cue: the Caudalie Summer Travel Edit, a curated collection of four mini must-haves housed in a zipped lilac pouch. Contents: Vinoclean Foaming Cleanser (50ml) Vinosource H...
Caudalie Summer Travel Edit
Arrive at your destination refreshed and ready to go with the Patchology On the Fly Travel Facial Kit, a four-piece sheet and gel mask set perfect for in-flight (or at-home) nourishment. Contents: 1 x Hydrate Sheet Mask 2-Pack Sachet, 1 x Flashpatch ...
Patchology On The Fly Travel Facial Kit
Whisking the senses away to St. Barts, the Wanna Get A-OUAI Travel Kit stars three luggage-friendly formulas enriched with OUAI's iconic island-inspired scent. Contents: St. Barts Body Cleanser (89ml) St. Barts Body Creme (96.4g) St. Barts Hair and B...
OUAI Wanna Get A-Ouai Travel Kit
BODY
Mirroring the sense-awakening aroma of the L'Occitan Eau de Toilette, the L'Occitane L'Occitan Shower Gel (75ml) offers freshness to kickstart your body care routine. An ode to the people of Provence, this shower staple takes your senses on a journey...
L'Occitane Travel Sized L'Occitan Shower Gel 75ml
A stroll through a garden in full bloom, GUERLAIN's Aqua Allegoria Rosa Verde Hand Cream (50ml) brings nature-inspired notes to your fingertips. This silky formula cushions hands in comfort, enriched with beeswax butter that melts in instantly withou...
GUERLAIN Aqua Allegoria Rosa Verde Hand Cream 50ml
Like a pedicure-in-a-tube, the L'Occitane Shea Butter Foot Cream (30ml) targets dryness with a moisture-locking formula. Fused with antiseptic lavender essential oil, anti-inflammatory arnica extract and shea butter, this softening blend rescues dry,...
L'OCCITANE - LOccitane Shea Foot Cream 30ml
Combining skin-polishing goodness in a luscious, fruit-fuelled scrub, Fenty Beauty's Cherry Dub Triple Action AHA Body Scrub (240ml) leaves limbs soft and scented. This body scrub features a triple-action formula (we're talking a blend of AHAs, acero...
Fenty Skin Cherry Dub Triple Action AHA Body Scrub 240ml
Add a little luxury to your hand care collection with the Jo Malone London Peony & Blush Suede Hand Cream (30ml). Protecting the skin from dryness, the cream provides non-greasy moisture thanks to a blend of glycerin and hyaluronic acid. Its li...
Jo Malone London Peony & Blush Suede 30ml Hand Cream
With its decadent, butter-soft texture and warm, floral scent, PATRICK TA's Major Glow Skin Perfecting High Shine Body Crème lends a soft, candlelit glow, top-to-toe. With prickly pear extract to gently refine, alongside smoothing shea and mango seed...
Patrick Ta Major Glow High Shine Skin Perfecting Body Crème 220g
Now in a jumbo size, the Biggie Biggie Beija Flor Elasti-Cream (500ml) is sunshine in a bottle. Powered by cacay oil (a gentle alternative to retinol) and plant-based collagen, this ultra-rich nourishing body cream restores radiance, while plumping a...
Sol de Janeiro Biggie Biggie Beija Flor Elasti-Cream 500ml
A summer sip for your skin. The Ole Henriksen Strawberry Lemonade Smoothing Scrub (90g) offers a fizzy fusion of juicy strawberries and zesty citrus to instantly smooth and visibly polish your skin. Powered by ultra-fine sugar, AHAs, and lemon peel e...
Ole Henriksen Strawberry Lemonade Smoothing Scrub 90g
Developed specially for the delicate skin on your hands, the Vinoperfect Dark Spot Correcting Hand Cream (50ml) is Caudalie's dedicated formula for those prone to dryness, sunspots and discolouration. Made with the brand's patented Viniferine complex...
Caudalie Vinoperfect Dark Spot Correcting Hand Cream 50ml
FRAGRANCE
A fusion of his favourite beauty inspirations, PATRICK TA's Major Glow Hair & Body Fragrance Mist envelops your senses and conjures the intimate moments you spend getting ready with friends. Simultaneously sweet and sultry, this delicate, top-to-...
Patrick Ta Major Glow Hair & Body Fragrance Mist 50ml
A fresh, verdant scent, Aesop's Virere Eau de Parfum (50ml) combines citrus and greenery for a unique aroma. Packaged in a simple amber bottle, this fragrance is inspired by drinking tea on a sunny afternoon under the fig trees. It opens with top not...
Aesop Virere Eau de Parfum 50ml
Bottling the spirit of summer, Kilian's Sunkissed Goddess (7.5ml) is a limited-edition fragrance inspired by the timeless Tahitian scent of monoi oil. A new take on the traditional Polynesian elixir, this creamy infusion stars a delicate blend of yla...
Kilian Sunkissed Goddess 7.5ml
An ode to expertly made spirits and their artisanal nature, Angels Share Paradis (50ml) is a concentrated extrait de parfum belonging to Kilian's 'The Liquors' collection. Capturing the distinguished aroma of oak-matured liqueurs, this rich, savoury ...
Kilian Angels Share Paradis 50ml
Can you hear the siren call of the sea? Well, one spritz of the Limited Edition Flor Mistica Perfume Mist (90ml) and we're following its alluring melody down to the glittering coastline of Paraty. Inspired by Brazil's hushed, hidden gardens and ivy f...
Sol de Janeiro Limited Edition Flor Mistica Perfume Mist 90ml
HAIR
Specially formulated for finer strands, the Olaplex No.5 Fine Bond Maintenance Conditioner (250ml) helps to restore fragile hair while delivering weightless volume. Powered by the brand's revolutionary Bond Building Technology, this creamy conditione...
Olaplex No.5 Fine Bond Maintenance Conditioner 250ml
Hermès Un Jardin à Cythère Hair mist Natural Spray 30ml
Take better care of your tresses with Hair by Sam McKnight's Pure Genius 98% Natural Scalp Restoring Oil (30ml). This 10-minute pre-wash treatment is formulated to promote a balanced scalp and support your hair growth journey. Supercharged with crini...
Hair by Sam McKnight Pure Genius 98% Natural Scalp Restoring Oil 30ml
Freshen strands with Guerlain's Absolus Allegoria Rose Amira Hair Mist (40ml), an enchanting scent designed to leave a fragrant veil over your tresses. Inspired by nature's beauty, this colourful combination of notes is blended with bright rose accen...
GUERLAIN Absolus Allegoria Rose Amira Hair Mist 40ml
Gisou's Honey Infused Hair Perfume (15ml) is a delicate fragrance enriched with Mirsalehi honey and wild rose which gently scents and refreshes your hair. With just a few spritzes, experience a subtle hint of Gisou's signature feminine scent in every...
Gisou Honey Infused Hair Perfume 15ml - Wildflower Honey
Join the hair-glaze game with the Gisou Honey Gloss Ceramide Therapy Hair Mask (75ml), a travel-sized formula that grants intense nourishment with a high-shine finish. Quenching the lengths with a hit of honey-powered hydration, the five-minute mask ...
Gisou Honey Gloss Ceramide Therapy Hair Mask 75ml
Bigger is always better when it comes to Color Wow's Texas Hold'em Big Hold Hairspray (234ml). Powered by advanced technology, this innovative formula combines a blend of emollients for a flexible hold, while resisting the effects of humidity. The mi...
Color Wow Texas Hold'em Big Hold Hairspray 234ml
SKIN CARE
Cool things off with redness, dryness and puffiness with the Milk Makeup Cooling Water Jelly Ice (13g). An upgrade on your ice roller, this serum stick features a bouncy jelly texture with glacial coolness to soothe the skin as you glide. Not just a ...
Milk Makeup Cooling Water Jelly Ice 13g
Reinventing the rules of skincare, Murad's Superactive Wrinkle Fighting SPF 50 Moisturiser (50ml) is blended with sun-friendly bio-retinoid in a first-of-its-kind innovation. Designed for daytime wear, this three-in-one moisturiser works to hydrate, ...
Murad Superactive Moisturiser SPF Wrinkle Fighting 50ml
Glow Recipe Watermelon Glow Pink Juice Oil-Free Moisturizer Pride Edition 50ml
Melt away the day and soothe skin with ELEMIS' Pro-Collagen Green Fig Cleansing Balm (20g). A 3-in-1 formula, it starts as a nourishing and decadent balm, before transforming into a luxurious oil to cleanse impurities and finishes off as a restorativ...
Elemis Pro-Collagen Green Fig Cleansing Balm 20g
The ultimate facial workout, take your skincare routine to the next level with the Silk'n LED Face EMS Mask. Combining LED light therapy and EMS (Electrical Muscle Stimulation) technology, this face mask targets a variety of common concerns. Equipped...
Silk'n LED Face EMS Mask
Make a splash with the Multi-Active Delivery Essence (100ml). Supercharged by an advanced blend of active technologies, this featherlight, watery essence works to strengthen the skin barrier and enhance the absorption of further skincare treatments. ...
The Ordinary Multi-Active Delivery Essence 100ml
Want to up the ante on your hydration levels? Look no further than Dr. Barbara Sturm's Ceramide Drops Face Oil (30ml). Formulated with a 5-Ceramide Complex, this potent oil works to protect your skin's delicate barrier from water loss and maintain lo...
Dr. Barbara Sturm Ceramide Drops Face Oil 30ml
Need a quick refresh? Caudalie's Grape Water (75ml) offers an instant pick-me-up. Packed with 100% organic grape water harvested at the peak of the grapevine season, this soothing mist hydrates, tones and replenishes lost moisture to tired, dull skin...
Caudalie Grape Water 75ml
EYES & BROWS
ICONIC London's Triple Threat Mascara Brown (9ml) lends your everyday look just the right amount of oomph. Boasting a rich, chocolate-brown hue, it's designed to complement and enhance all eye colours; especially for those no-make up make up days whe...
ICONIC London Triple Threat Mascara 9ml - Brown
benefit Precisely My Brow Pack - Brow Pencil and Wax Duo 6.58g (Various Shades)
Don't just wing it, define your eyes in a slick of ultra-precise, inky-black liner with ISAMAYA's Eyeliner (0.6ml). With a fine, pincer-sharp point, this pen eyeliner glides seamlessly across your skin to enhance eyes in a sultry, feline flick or a s...
ISAMAYA Eyeliner Ink 0.6ml
Prepare to captivate everyone you meet with Guerlain's Ombres G Eyeshadow Quad (6g). Falling for it is easy, choosing your favourite colour combination however is tougher (we say take one of each). Inspired by the wonders of nature, Guerlain's Ombres...
GUERLAIN Ombres G Eyeshadow Quad (Various Options)
Ready for lift-off? Urban Decay launches the 24/7 Mono Moondust Eyeshadow in the shade 'Crushin' Hard,' a light peachy pink with silvery shift. The brightest star in the brand's constellation, these eyeshadows are crafted with a velvety-soft texture ...
Urban Decay 24/7 Mono Moondust Eyeshadow 30.6g (Various Shades)