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Long-Lasting Everyday Makeup I Actually Repurchase (Full Glam + Soft Glam Picks)

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Here are some of my favorite makeup products! From mascara, to face, to lip products! I’m an advocate for cruelty free and non toxic products, especially when it’s on your face. This is makeup I genuinely buy time and time again, because it works. ...
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My Top Favorites!

 
Emma Marie profile picture
This is my go-to mascara that I consistently repurchase. The tubing formula gives a soft false-lash effect using your natural lashes, adding length and volume in just a few swipes without clumping. What makes this mascara stand out is how easily it ...
Liquid Lash™ Extensions Tubing Mascara
 
Emma Marie profile picture
This is my go-to bronzer when I want warmth and definition that actually lasts all day. The Amazonian clay formula blends seamlessly into the skin and gives a natural matte finish without looking muddy or orange. I love that it’s waterproof and long...
Amazonian Clay Waterproof Bronzer
 
Emma Marie profile picture
This is my go-to luxury foundation when I want my skin to look like skin — just smoother and more even. The texture is incredibly lightweight and feels like a second skin, while still providing natural, buildable coverage. I love that it’s oil-free,...
Sisley Paris Phyto-Teint Nude Oil-Free Foundation
 
Emma Marie profile picture
This is one of my favorite drugstore blushes for a soft, glowy flush. The baked formula gives a beautiful luminous finish without looking glittery or textured on the skin. The shade Dolce Pink adds the perfect natural pink warmth and can be applied ...
Dolce Pink Baked Blush - Milani | Ulta Beauty
 
Emma Marie profile picture
This is my go-to full coverage concealer when I want a flawless, brightened look. It provides serious coverage with just a small amount and does an amazing job covering dark circles, active acne, and acne scars without needing multiple layers. The f...
20B Light Shape Tape Concealer - Tarte | Ulta Beauty
 
Emma Marie profile picture
This lip balm is my everyday go-to when I want soft, hydrated lips with a juicy sheen. The maracuja-infused formula feels lightweight and non-sticky, giving a hint of color and shine without feeling like heavy gloss. I love how nourishing it is — it...
Maracuja Juicy Lip Balm - tarte | Sephora
 
Emma Marie profile picture
This is my go-to primer when I want my skin to look naturally radiant before foundation. It gives a soft, lit-from-within glow without looking glittery or overly dewy. The texture is lightweight and silky, helping smooth the skin while adding subtle...
Phyto-Teint Primer Glow
 
Emma Marie profile picture
This is one of my all-time favorite eyeshadow palettes for warm, romantic looks. The mix of soft neutrals, rich browns, and rosy tones makes it incredibly versatile for both everyday makeup and full glam. The shadows are highly pigmented and blend b...
Modern Renaissance Eyeshadow Palette
 
Emma Marie profile picture
This is my go-to setting spray for makeup that truly lasts all day. The waterproof formula locks in foundation, concealer, and powder without feeling sticky or heavy, keeping everything in place even in heat or humidity. I especially love using it o...
All Nighter Waterproof Makeup Setting Spray
 
Emma Marie profile picture
This is my go-to liquid eyeliner when I want bold, precise lines that last all day. The intense matte black formula delivers full opacity in one swipe, and the fine, flexible tip makes it easy to create everything from subtle wings to dramatic cat ey...
Vivid Matte Black Liquid Liner | NYX Professional Makeup
 
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This is my go-to brow pencil for creating natural, hair-like strokes. The ultra-fine tip makes it easy to fill in sparse areas without making my brows look harsh or overdrawn. I love how precise and beginner-friendly it is — you can build it up grad...
NYX Professional Makeup Micro Brow Pencil Eyebrow Pencil
 
Emma Marie profile picture
This is my go-to brow gel when I want my brows to stay lifted and in place all day. It gives that trendy laminated brow look without feeling stiff or flaky. The formula has a strong hold, but it doesn’t leave my brows crunchy or overly shiny. I like...
NYX Brow Glue Extreme Hold Gel Clear
 
Emma Marie profile picture
This lip oil duo is perfect when I want a juicy, high-shine finish without the stickiness of traditional gloss. The formula feels lightweight and hydrating, leaving my lips soft and smooth while adding a sheer wash of color. I love that it gives tha...
Kissing Jelly Limited-Edition Full-Size Duo
 
Emma Marie profile picture
This is my go-to liquid eyeliner when I want sharp, precise lines that truly last all day. The felt-tip applicator makes it easy to create everything from a thin, subtle line to a bold, dramatic wing without tugging on the lid. The waterproof, smudg...
Liquid Eyeliner & Eyeliner Pencils
 
Emma Marie profile picture
These are my go-to eyeshadow brushes for blending and building eye looks effortlessly. The bristles are soft but still dense enough to pick up pigment, making it easy to create smooth, seamless transitions without harsh lines. I love that they’re af...
Eye Brushes: Eyeshadow, Eyeliner & Eyebrow Brushes
 
Emma Marie profile picture
This is one of my favorite drugstore mascaras for instant volume. It makes my lashes look fuller and thicker in just a few coats without feeling heavy. The formula is buildable, so you can keep it soft for everyday wear or layer it for a more dramat...
Shop Washable & Waterproof Mascaras & Primer
 
Emma Marie profile picture
This is my go-to drugstore primer when my skin is feeling dry and needs extra hydration before makeup. The lightweight, gel-based formula smooths the skin and creates a soft, even base without feeling heavy or greasy. I love how it helps foundation ...
Hydrating Primer for Dry Skin - Large
 
Emma Marie profile picture
If you love bold, defined brows that actually last all day, this is THE holy grail. The Anastasia Beverly Hills Dipbrow Pomade is a creamy, highly pigmented formula that glides on smoothly and dries down to a waterproof, smudge-proof finish. You can...
DIPBROW® Pomade
 
Emma Marie profile picture
This is my go-to when I want glossy lips that actually last. The NYX Shine Loud is a dual-ended liquid lip color with a high-impact pigment on one side and a clear, ultra-glossy topcoat on the other. It sets down to a transfer-resistant base, then t...
Shine Loud High Shine Lip Gloss
 
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A reliable full-coverage foundation that delivers a smooth, flawless finish with impressive staying power. Formulated with Amazonian clay, it helps control excess oil while maintaining a balanced, comfortable feel on the skin. The formula blends eve...
Amazonian clay 16-hour full coverage foundation
 
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BH Cosmetics Carli Bybel 14 Color Eyeshadow & 4 Highlighter Palette ✨ This was actually my first eyeshadow palette — and it’s still such a good one! You get 14 ultra-blendable shadows (a mix of everyday neutrals + glam shimmers) and 4 gorgeous h...
BH Cosmetics Carli Bybel 14 Color Eyeshadow & 4 Highlighter Palette
 
Emma Marie profile picture
If you love the look of lash extensions without the upkeep, this mascara is it. The Milani Highly Rated Lash Extensions Mascara gives serious length and lift thanks to its tubing formula that wraps each lash for a fuller, fluttery effect. It builds e...
Highly Rated Lash Extensions Mascara - Milani
 
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Glossier’s cult-favorite Balm Dotcom is the everyday lip essential I always keep in my bag. This ultra-nourishing balm delivers long-lasting hydration while giving lips a soft, healthy glow. The formula is rich but never sticky, making it perfect for...
Balm Dotcom
 
Emma Marie profile picture
Add a pop of pink to your makeup collection with this creamy MAC lipstick. Designed to deliver rich, high-pigment color in just one swipe, it blends effortlessly for a smooth, flawless finish. The hydrating formula feels comfortable on the lips while...
MAC Pink Lipstick — Soft Color, Everyday Confidence
 
Emma Marie profile picture
Meet your new everyday essential: MAC’s Studio Fix Powder Plus Foundation, now available in 67 inclusive shades to match and flatter every skin tone. This cult-favorite powder foundation delivers seamless, buildable coverage that blurs imperfections,...
MAC Studio Fix Powder Plus Foundation — Flawless Coverage, All-Day Confidence
 
Emma Marie profile picture
This dual-sided triangle powder puff from Morphe is a game-changer for setting and blending your makeup with precision. One side is soft and plush for diffusing powder evenly across larger areas, while the pointed edge lets you get into the corners a...
Morphe To the Point Dual-Sided Triangle Powder Puff — Precise Blending, Flawless Finish
 
Emma Marie profile picture
This Anastasia lipstick delivers rich, buildable pigment with a creamy, velvety texture that glides on effortlessly. Whether you’re choosing a bold statement shade or a soft everyday pink, it gives lips vibrant color that stays vibrant without drying...
Anastasia Lipstick — Luxe Color, Silky Comfort
 
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If you love a blinding highlight moment, the Anastasia Glow Kit delivers. This multi-shade highlighter palette features ultra-fine, highly pigmented powders that melt into the skin for a smooth, luminous finish — never chunky or glittery. The versat...
Anastasia Glow Kit — High-Impact Glow, Endless Radiance
 
Emma Marie profile picture
This is one of those palettes that truly does it all. The Tartelette In Bloom palette features 12 warm-toned neutrals in a mix of matte and shimmer finishes, making it perfect for both soft daytime looks and deeper, smokier glam. The Amazonian clay-...
Tartelette In Bloom — Everyday Neutrals Done Right
 
Emma Marie profile picture
This iconic liquid eyeshadow delivers dazzling pigment and shimmering shine in one swipe. The lightweight, creamy formula glides on smoothly without creasing or fading, giving you a luminous finish that lasts from day into night. Whether you want a ...
Stila Liquid Eyeshadow — Effortless Shine, All-Day Wear