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The Best Skincare and Makeup for Women in their 30's and 40's

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Skincare and Makeup for Women in their 30s and 40s: Your skin has changed now that you're in your 30's & 40's and you need a new set of go-to's that works with your mature skin instead of against it. This list has all my beauty and skincare recom...
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Skincare as Makeup

These days I am all about the skincare makeup products! As I've gotten older (over 40!), my skin has changed and I've been working for awhile to create a new skincare makeup routine to address the concerns I've had (fine lines, wrinkles, dry skin, et...

 
Alexandra Freeman profile picture
Such a great find for 40s + skin! It feels really moisturizing, like I’m putting on a cream and not makeup and my skin doesn't start feeling dried out like it does with a lot of other foundations and skin tints. It can feel a bit thick in the summer ...
What The Foundation - Jones Road Beauty
 
Alexandra Freeman profile picture
Love the miracle balm! I primarily use it as a blush and usually end up mixing a couple of the colors together on my cheeks to get the shade I like. The mini size is plenty to last you a long time if your usage is like mine!
Miracle Balm - Jones Road Beauty
 
Alexandra Freeman profile picture
Supergoop has long been a favorite! This glow screen is a bit on the shimmery side for me, but it's still one of my favorites as it just gives a great fresh, awake look to my skin! I use it most during the summer and a lot of times I'll mix it with m...
Glowscreen SPF 40 - Tinted Sunscreen & Primer - Supergoop
 
Alexandra Freeman profile picture
This one was my first foray into skincare makeup and it did not disappoint! I really love the level of coverage - I'd say it's medium and I like that about it! It's not as moisturizing as some others, but it does have a lot of great shade options. It...
Protec(tint) Daily Skin Tint SPF 50 - Supergoop
 
Alexandra Freeman profile picture
Ladies! Such a great budget serum foundation. It comes in so many shades and great ingredients (vitamin E and dimethicone to blur the skin!). The price point doesn't hurt either :)
The Ordinary Serum Foundation
 
Alexandra Freeman profile picture
The newest tinted serum in my makeup bag! My son's teacher, who has amazing skin, recommended Typology and it has been a great one for me! Helps my drier skin stay nice and hydrated and I love that their ingredients are simple and vegan!
Typology - Tinted Serum T10 Vitamin C + Aloe Vera
 
Alexandra Freeman profile picture
Just started using the primer alongside the tint and I love it! The tint goes even further (i.e. I use less!) and really gives it a good smooth look. I've also used it under other products and it layers really well. And of, course, it's got SPF 30 an...
prime & PROTECT SPF 30+ Smoothing Primer - ciele
 
Alexandra Freeman profile picture
This is my new favorite for summer! It's a bit lighter weight than Jones Road, but is very serum-like in consistency and has a lot of great ingredients as well as SPF 50, which is a gamechanger when you live in Texas and it's hot and sunny all spring...
tint & PROTECT medium coverage serum foundation with SPF 50+ - ciele | Sephora

Sunscreen

Growing up, sunscreen was never a priority. I lived in the Midwest and wasn't an outdoor person. Not to mention, my friends and I typically had contests to see how little sunscreen we could get away with before we burned (I mean, really girls?). Now ... 

 
Alexandra Freeman profile picture
When Beauty Pie first came out with this one, I was so excited! It has so many ingredients that are amazing for your skin (niacinamide and argan oil to name two) and it's got an SPF of 30! This has been a game changer! It doesn't leave a white cast, ...
Traceless UVA/UVB SPF30 Mineral Sunscreen + Primer | BEAUTY PIE
 
Alexandra Freeman profile picture
The best on-the-go sunscreen that doubles as a highlighter! I always keep this in my purse in the summer no matter where I'm going. It's easy to apply, goes on smoothly without that greasy sunscreen feeling and give me just a hint of glow.
Supergoop! Glow Stick SPF 50 Sunscreen and Highlighter
 
Alexandra Freeman profile picture
This is my go-to sunscreen. As soon as I'm done with my moisturizing routine, this goes on. Maybe I'll add makeup on top (it layers wonderfully), maybe not, but this is a non-negotiable as I start my day. It's super light, soaks in well, and acts as ...
Ultra Sheer Face Serum SPF 60+ | Neutrogena