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Skincare and Makeup for Women in their 30's and 40's

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Skincare and Makeup for Women in their 30s and 40s: Your skin has changed now that you're in your 30's & 40's and you need a new set of go-to's that works with your mature skin instead of against it. This list has all my beauty and skincare recom...
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5-Step, 5 Minute Routine

There are so many days when I just don't have time for a full, in-depth skincare routine. As a busy mom, I have a lot going on, so this is my simple skincare rotation that I use when I only have 5 minutes to spare!

 
Alexandra Freeman profile picture
This is my daily go-to for a lightweight moisturizer. It goes on smoothly, absorbs easily, and feels fantastic. It's especially great for hot weather climates when you don't want anything too heavy.
Daily Moisturizing Lotion - CeraVe | Ulta Beauty
 
Alexandra Freeman profile picture
One of my more recent finds, this peptide serum with hyaluronic acid has been a game changer. My skin started looking better very quickly!
Multi-Peptide + Hyaluronic Acid Serum for Firmness and Elasticity - The Ordinary | Ulta Beauty
 
Alexandra Freeman profile picture
This one is part of my morning routine. I don't love a full cleanse in the morning, it feels too harsh first thing. Instead, I'll swipe a bit of this on and then move on to the rest of my skincare routine.
SkinActive Micellar Cleansing Water All-in-1 Waterproof Makeup Remover - Garnier
 
Alexandra Freeman profile picture
This is my go-to sunscreen. As soon as I'm done with my moisturizing routine, this goes on. Maybe I'll add makeup on top (it layers wonderfully), maybe not, but this is a non-negotiable as I start my day. It's super light, soaks in well, and acts as ...
Ultra Sheer Face Serum SPF 60+ | Neutrogena
 
Alexandra Freeman profile picture
Ok so yes, this is snail mucin. I know. But honestly, it's been fantastic for my skin and ever since I started using it regularly, I've noticed a huge difference in how hydrated my skin feels! Just don't think about where it came from :)
COSRX Snail Mucin 96% Repairing Serum

Skincare as Makeup

These days I am all about the skincare makeup products! As I've gotten older (over 40!), my skin has changed and I've been working for awhile to create a new skincare makeup routine to address the concerns I've had (fine lines, wrinkles, dry skin, et...

 
Alexandra Freeman profile picture
Such a great find for 40s + skin! It feels really moisturizing, like I’m putting on a cream and not makeup and my skin doesn't start feeling dried out like it does with a lot of other foundations and skin tints. It can feel a bit thick in the summer ...
What The Foundation - Jones Road Beauty
 
Alexandra Freeman profile picture
Love the miracle balm! I primarily use it as a blush and usually end up mixing a couple of the colors together on my cheeks to get the shade I like. The mini size is plenty to last you a long time if your usage is like mine!
Miracle Balm - Jones Road Beauty
 
Alexandra Freeman profile picture
Supergoop has long been a favorite! This glow screen is a bit on the shimmery side for me, but it's still one of my favorites as it just gives a great fresh, awake look to my skin! I use it most during the summer and a lot of times I'll mix it with m...
Glowscreen SPF 40 - Tinted Sunscreen & Primer - Supergoop
 
Alexandra Freeman profile picture
This one was my first foray into skincare makeup and it did not disappoint! I really love the level of coverage - I'd say it's medium and I like that about it! It's not as moisturizing as some others, but it does have a lot of great shade options. It...
Protec(tint) Daily Skin Tint SPF 50 - Supergoop
 
Alexandra Freeman profile picture
Ladies! Such a great budget serum foundation. It comes in so many shades and great ingredients (vitamin E and dimethicone to blur the skin!). The price point doesn't hurt either :)
The Ordinary Serum Foundation
 
Alexandra Freeman profile picture
The newest tinted serum in my makeup bag! My son's teacher, who has amazing skin, recommended Typology and it has been a great one for me! Helps my drier skin stay nice and hydrated and I love that their ingredients are simple and vegan!
Typology - Tinted Serum T10 Vitamin C + Aloe Vera
 
Alexandra Freeman profile picture
Just started using the primer alongside the tint and I love it! The tint goes even further (i.e. I use less!) and really gives it a good smooth look. I've also used it under other products and it layers really well. And of, course, it's got SPF 30 an...
prime & PROTECT SPF 30+ Smoothing Primer - ciele
 
Alexandra Freeman profile picture
This is my new favorite for summer! It's a bit lighter weight than Jones Road, but is very serum-like in consistency and has a lot of great ingredients as well as SPF 50, which is a gamechanger when you live in Texas and it's hot and sunny all spring...
tint & PROTECT medium coverage serum foundation with SPF 50+ - ciele | Sephora

Sunscreen

Growing up, sunscreen was never a priority. I lived in the Midwest and wasn't an outdoor person. Not to mention, my friends and I typically had contests to see how little sunscreen we could get away with before we burned (I mean, really girls?). Now ... 

 
Alexandra Freeman profile picture
When Beauty Pie first came out with this one, I was so excited! It has so many ingredients that are amazing for your skin (niacinamide and argan oil to name two) and it's got an SPF of 30! This has been a game changer! It doesn't leave a white cast, ...
Traceless UVA/UVB SPF30 Mineral Sunscreen + Primer | BEAUTY PIE
 
Alexandra Freeman profile picture
The best on-the-go sunscreen that doubles as a highlighter! I always keep this in my purse in the summer no matter where I'm going. It's easy to apply, goes on smoothly without that greasy sunscreen feeling and give me just a hint of glow.
Supergoop! Glow Stick SPF 50 Sunscreen and Highlighter
 
Alexandra Freeman profile picture
This is my go-to sunscreen. As soon as I'm done with my moisturizing routine, this goes on. Maybe I'll add makeup on top (it layers wonderfully), maybe not, but this is a non-negotiable as I start my day. It's super light, soaks in well, and acts as ...
Ultra Sheer Face Serum SPF 60+ | Neutrogena

Cleansers

Clean skin is the best place to start! I love a good double cleanse, but also have some favorites that are just quick so I can get out the door!

 
Alexandra Freeman profile picture
I love this creamy cleanser for my dry skin. It's very hydrating. Admittedly, I do sometimes miss a good bubbly lather, but I love how this one makes my skin feel more!
CeraVe Hydrating Facial Cleanser
 
Alexandra Freeman profile picture
As I've gotten older I've gotten more into double-cleansing. This balm is so nice to warm up between your fingers and then slather on like it's your job! It's warm and soothing and feels so nice on and it leaves your skin feeling clean and hydrated.
Super Healthy Skin Hot Oil Double Cleansing Balm | BEAUTY PIE
 
Alexandra Freeman profile picture
This one is part of my morning routine. I don't love a full cleanse in the morning, it feels too harsh first thing. Instead, I'll swipe a bit of this on and then move on to the rest of my skincare routine.
SkinActive Micellar Cleansing Water All-in-1 Waterproof Makeup Remover - Garnier | Ulta Beauty
 
Alexandra Freeman profile picture
Love a good double cleanse! With this one, a little goes a long way (value!) and it feels so nice and creamy on. My skin feels so great after using it as the first step in my evening cleanse.
Beauty of Joseon Radiance Cleansing Balm

Moisturizers

You can't go wrong with a good moisturizer. They don't have to be fancy, just effective and these are my favorites to keep my skin feeling healthy and hydrated.

 
Alexandra Freeman profile picture
This is my daily go-to for a lightweight moisturizer. It goes on smoothly, absorbs easily, and feels fantastic. It's especially great for hot weather climates when you don't want anything too heavy.
12.0 oz Daily Moisturizing Lotion - CeraVe | Ulta Beauty
 
Alexandra Freeman profile picture
When my skin is feeling a little dry, I like to use this slightly thicker, slightly heavier cream. It's a similar formular to the lightweight version, but just gives me that extra bit of moisture I need, especially during the winter.
Moisturizing Cream Body and Face Moisturizer - CeraVe | Ulta Beauty

Serums

A good serum goes a long way and these are heavy hitters that have me well on my way to getting that glass skin look. 

 
Alexandra Freeman profile picture
Ok so yes, this is snail mucin. I know. But honestly, it's been fantastic for my skin and ever since I started using it regularly, I've noticed a huge difference in how hydrated my skin feels! Just don't think about where it came from :)
COSRX Snail Mucin 96% Repairing Serum
 
Alexandra Freeman profile picture
If you're looking for an effective product, but also looking to slim down your skincare routine, this one is for you. It's an all-in-one with retinol, vitamin C, AHA, and hyaluronic acid. A one-stop-shop of amazing skincare ingredients!
Qure All In One Hyaluronic Acid Serum
 
Alexandra Freeman profile picture
This one was one of my first retinols and it is so good.
Moonlight Advanced Retinal Night Serum - Maelove Skincare
 
Alexandra Freeman profile picture
One of my more recent finds, this peptide serum with hyaluronic acid has been a game changer. My skin started looking better very quickly!
Multi-Peptide + Hyaluronic Acid Serum for Firmness and Elasticity - The Ordinary | Ulta Beauty

Masks

Sometimes you just need that little bit extra, and I love these for that. Pop them on and go about your morning or evening routing as usual. You can even sleep in some of them, so you're getting two things done at once! 

 
Alexandra Freeman profile picture
If you like to peel burned skin and also want super glass skin in the morning, this one is for you! You slather it on at night, let it dry and then peel it off in the morning. I don't know what's more satisfying - the peeling, or the look of my skin!
medicube Wrapping Mask Collagen Overnight
 
Alexandra Freeman profile picture
These provide the perfect little self-care boost for me in the mornings. I love popping them on, grabbing my tea and a good book and having a little me time before the day starts.
Abib PDRN Retinal Eye Patches with Niacinamide