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It-Girl Fashion Brands That Are Doing Black Friday Sales

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Your go to list of cute, feminine, cool-girl fashion brands doing real Black Friday deals. Think soft basics, aesthetic pieces, wearable trends, and everything you'd actually want in your closet. Quick, curated, and made to help you find the gems wit...
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My Mum Made It

My Mum Made It is up to 50% off right now, and their Black Friday sale is about to hit too — 30% off sitewide + free shipping over $300 with code BFCM2025. I pulled the cutest pieces worth grabbing while the deals stack.
 
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Such a cozy bag when you want something playful. The blush stripe makes it feel sweet and unique.
Pillow Puffer Tote - Blush Stripe
 
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A pretty long sleeve with a soft, romantic neckline. The blue tone makes it feel calm and delicate.
Tops: Viola Long Sleeve - Bluewishes - My mum made it
 
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Love this for cold errands because it’s warm without feeling heavy. The butternut color makes the puffer look soft and cozy in a really flattering way.
Coats & Jackets: Rosette Puffer Jacket - Butternut - My mum made it
 
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Feels so easy to throw on when you want a soft, feminine look. The citrine color gives it a fresh, sunny vibe.
Morning Mini Dress - Citrine
 
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A great trench for days you want to look polished with no effort. The soft fawn color gives it a really elegant look.
Coats & Jackets: Tailored Gather Trench Coat - Fawn - My mum made it
 
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Easy to wear for beach days or lounging. The little ruffle makes them look sweet without being too much.
Ruffle Beach Shorts - Citrine
 
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Love this for fall outfits because the box pleat gives it a classic shape. The deep check print makes it feel polished without trying.
Skirts: Structured Box Pleat Midi Skirt - Assembly Check - My mum made it
 
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These look adorable with simple outfits because the rosette detail adds just enough charm. The saddle color gives it a warm, old fashioned feel.
Shoes: Rosette Sheepskin Mary Janes - Saddle - My mum made it
 
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This is one of those sweaters that’s cozy but still looks styled. The oak stripe feels earthy and relaxed.
Fleece Logo Crewneck - Oak Stripe
 
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A cute everyday top that feels clean and feminine. The curved collar makes it stand out from a basic white shirt.
Tops: Curved Collar Button Shirt - White - My mum made it
 
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Love this with chunky sweaters because the rosette details add a soft touch. The fawn shade keeps the whole outfit light and pretty.
Skirts: Rosette Mini Skirt - Fawn - My mum made it
 
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Such a cute everyday bag if you want something soft and unique. The marigold shade adds a warm pop that makes simple outfits feel styled.
Leather Crochet Buckle Bag - Marigold
 
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Love this for simple summer outfits because the frill hem gives it a soft, romantic feel. The rose color is super flattering.
Frill Tank Dress - Rose
 
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I like these for relaxed days because the wide leg makes them look effortlessly put together. The sand tone is super easy to match.
Sweet Bow Pant - Sand
 
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Perfect for warm days when you want one piece that’s cute and easy. The rose shade gives it a soft, feminine vibe.
Cindy Romper - Rose
 
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My go to when I want a simple bag with texture. The bone shade keeps it minimal but still interesting.
Ruche Shoulder Bag - Bone

With Jean

With Jean’s Black Friday Final Sale drops up to 80% off — the pieces that actually feel worth it. Think their signature cinched dresses, easy-but-sexy sets, and those structured tops that always sell out first. Everything has that cool, undone but po...
 
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Cream midi skirt that’s great for elevated basics. Light, flattering, and easy to style for both casual and dressy days.
Kea Midi Skirt | Cream
 
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Pink stripe dress with a soft, feminine fit. Ideal for daytime looks, warm weather, and simple, cute styling.
Junie Dress | Pink Stripe
 
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Beige mini dress that’s effortless for everyday wear. Comfortable, flattering, and great for minimal, warm-weather outfits.
Georgie Dress | Beige
 
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Cream knit top with a clean, classic look. Easy to pair with jeans for a soft, minimal aesthetic.
Poppy Top | Cream
 
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Brown contrast knit top that gives a retro feel. Perfect for wide-leg jeans and everyday cool-girl styling.
Willa Top | Brown
 
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White fitted midi skirt that creates a sleek, polished silhouette. Great for nights out or matching sets.
Sonny Midi Skirt | White
 
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Beige dress that’s easy to style for brunch or vacation. Simple, breathable, and flattering on its own.
Theo Dress | Beige
 
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White midi dress with a unique neckline. Perfect for summer events and clean, elegant outfits.
Mila Midi Dress | White
 
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Cozy grey sweater that’s perfect for everyday outfits. Soft, easy to layer, and works with denim or skirts for a clean winter look.
Olivia Sweater | Grey
 
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A clean white mini with a romantic neckline. Light, feminine, and perfect for day to night outfits.
Ophelia Dress | White
 
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A retro-inspired zip jacket with bold stripes. Lightweight, sporty, and ideal for casual days.
Fred Jacket | Brown Stripe
 
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Soft striped lounge shorts with a relaxed fit. Cute, comfy and effortless for warm weather.
Bea Shorts | Pink Stripe
 
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A slouchy grey sweater with a lived-in feel. Minimal, versatile and always easy to wear.
Pierre Sweater | Grey

Damson Madder

My little roundup of Damson Madder pieces that actually feel special — cute prints, soft colors, and that playful, wearable girly vibe they do so well. These are the standouts worth grabbing today and during Black Friday.
 
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A bright cherry red skirt that instantly elevates a simple outfit.
charlotte cotton satin midi skirt - cherry
 
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White blouse with sweet cherry details. Feels girly and fresh.
caroline blouse - cherries
 
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Cute cherry bloomers for lounging or styling under a loose top. Very playful
jenna bloomer - cherries
 
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Denim mini dress with a cool leopard effect. Easy statement piece.
goldie dress - denim leopard laser
 
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Simple white shell top with sweet details. Perfect for clean, easy outfits.
arden shell top - white
 
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Yellow cami with contrast black lace — cute, flirty, and perfect for summer nights.
bea cami - butter yellow & black
 
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White mini with cherry embroidery. So sweet for warm days.
amaya mini dress - cherries
 
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Red gingham vest top that feels retro and fun. Looks adorable with denim shorts.
mari vest top- red gingham
 
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Big statement scrunchie in a fun pink stripe. Cute for ponytails or messy buns.
rachel oversized scrunchie - pink burg stripe
 
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Leopard cargo jeans that feel bold but cool. Makes any basic top look styled.
drew cargo jeans - leopard charcoal
 
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Red check jacket that’s warm and punchy. Good pop of color for colder weather fits.
ingrid borg jacket - red check
 
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Playful striped cami that feels super summery. Looks cute with shorts or flowy pants.
bethan bubble cami - tropical business stripe
 
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A standout red midi dress — fitted, flattering, and perfect for special days.
saffy midi dress - red alert
 
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Red striped blouse that’s fun but wearable. Great tucked into denim or shorts.
shell blouse - red stripe
 
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Love this because you can wear it multiple ways. Easy statement red dress.
sita multiway midi dress - red

Princess Polly

Princess Polly’s Early Black Friday Deals — up to 70% off. Think trendy, easy outfits you actually wear: cute minis, basics with personality, and going-out pieces that always hit. These are the ones worth adding before sizes disappear with some produ...
 
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A blue striped long sleeve top with delicate tie details for a soft, feminine finish.
Sunisa Tie Detail Long Sleeve Top Blue Stripe
 
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A pink cami with subtle bead details—simple, girly, and easy to dress up.
Bet You Wanna Bead Detail Top Pink
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A lemon textured top with a clean cut and fresh daytime feel.
Feel So Close Textured Top Lemon
 
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A denim button-up with a structured fit and everyday versatility.
Ellix Button Up Top Blue Denim
 
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A striped pink-purple textured tank set that’s soft, fitted, and lounge-cute.
Roseblush Textured Tank Set Pink / Purple Stripe
 
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A purple backless playsuit with a breezy cut and playful shape.
Maelis Backless Playsuit Purple
 
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A blue striped halter top with a classic summery look.
Isabetta Halter Top Blue Stripe
 
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A soft blue faux suede shoulder bag for easy, chic everyday pairing.
Cherie Faux Suede Shoulder Bag Blue
 
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A striped knit mini dress with a relaxed fit and playful off-shoulder vibe.
You Wish Long Sleeve Knit Mini Dress Multi
 
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Crimson striped knit shorts that pair perfectly with oversized knits.
Dollhouse Knit Shorts Crimson Stripe
 
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A fluffy blue argyle knit with a soft collar—classic with a cozy twist.
Lynnsey Fluffy Collared Knit Sweater Blue Argyle
 
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A gold and brown statement cuff that adds warm toned shine to any outfit.
Sun Is Showing Cuff Gold / Brown
 
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Lemon knit that sits off the shoulder perfectly — relaxed but flirty.
Cartrell Foldover Off Shoulder Top Lemon
 
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A sky blue graphic knit that nails the “athletic but still cute” vibe.
Ranee Graphic Knit Sweater Blue
 
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A bright red shirred top with texture that does all the work for you.
Romelle Shirred Top Red
 
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A fitted yellow halter set that feels like sunshine on skin.
Want You More Halter Set Yellow
 
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Soft lemon ruffles that sit just right — the kind of top that makes jeans look intentional.
Jorjia Ruffle Cami Top Yellow
 
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A cropped check trench that gives instant “running late but chic” energy.
Brieanna Cropped Trench Coat Brown Check
 
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Classic polka dots with a clean boat neck — polished without trying too hard.
Venna 3/4 Sleeve Boat Neck Top Black / White Polka
 
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Cream knit with bold red stars — cozy, a little retro, and very wearable.
Star Track Graphic Jumper Cream / Red
 
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Sleek black capris that look tailored even when you’re not in the mood to try.
Samaira Capri Pant Black
 
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A white wrap top that shapes the waist and pairs with literally everything.
Madelon Long Sleeve Wrap Top White
 
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A cream off-shoulder maxi that reads soft, minimal, and subtly dramatic.
Phylis Off The Shoulder Maxi Dress Cream
 
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Brown polka dots with a deep V cut — vintage-coded but still modern.
Nellie Maxi Dress Brown Polka Dot
 
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A soft brown check playsuit with a flattering button front fit — cute, comfy, and made for everyday wear.
Loveliness Playsuit Brown Check Tall
 
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A sleek brown halter with playful polka dots — an easy statement top that levels up any neutral outfit.
Marguerite Halter Top Brown Polka

Gap

GAP’s early Black Friday sale has real steals on dresses, knits, and essentials. These are the pieces worth checking now before the deeper BF drops hit.
 
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Romantic without trying too hard. Flowy, soft, and perfect for dinner nights.
Lace-Trim V-Neck Maxi Dress | Gap
 
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A denim dress that actually fits cute — the corset top makes it super flattering.
Denim Drop-Waist Corset Midi Dress | Gap
 
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Gives that model off duty look. The belt detail makes it feel more styled.
Belted Mini Skort | Gap
 
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Cozy lounge pants you can actually wear outside. Looks cute with a simple tank or matching sweater.
CashSoft Shaker-Stitch Sweater Pants | Gap
 
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Soft, feminine, and timeless. Total “summer picnic” dress energy
Gap × DÔEN Eyelet Midi Dress | Gap
 
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Clean, minimal tote that fits everything without looking bulky. Great everyday carry.
East-West Canvas Tote Bag | Gap
 
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A simple throw-on dress for hot days. Looks clean and chic with sandals or sneakers.
Linen-Blend Mini Shift Dress | Gap
 
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Playful but still wearable. The bear detail makes it fun without being childish.
CashSoft Brannan Bear Logo Sweater | Gap
 
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Cute everyday flats — the denim makes them feel casual but still polished. Easy grab and go shoe for errands or café runs.
Denim Mary Jane Flats | Gap
 
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Soft, cozy, and not too bulky. My go-to “I need to look put together fast” sweater.
CashSoft Cable-Knit Crewneck Sweater | Gap
 
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Such a cool cropped fit — looks good with high-rise denim. Gives that effortless, structured vibe.
Barrel-Sleeve Crop Jacket | Gap
 
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These make your legs look miles long. Perfect with anything fitted on top.
High Rise '70s Flare Jeans | Gap
 
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The pleats make them look elevated but still easy to style. Love these for everyday “quiet luxury” outfits.
Gap × DÔEN Adult Pleated Denim Trousers | Gap
 
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Slim, stretchy, and flattering — the kind of basic you end up wearing nonstop.
Modern Turtleneck | Gap
 
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Slouchy in the best way. Looks expensive with leggings or loose trousers.
CashSoft Oversized V-Neck Sweater | Gap

Free People

Free People is dropping Early Black Friday Deals, I pulled the cozy knits, romantic dresses, and boho staples that are actually worth grabbing. Great prices, cute pieces, and the ones that sell out fast.
 
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Love this two-piece for warm days — soft, flowy, and easy to dress up or down.
Sweet Tea Midi Dress Set
 
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A cute little sporty cami with a retro vibe. Perfect for layering or wearing on its own.
Two Hit Twofer Cami
 
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A cropped denim jacket that instantly makes any outfit cooler. Chic, structured and super wearable.
Closed Cropped Denim Trench
 
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That soft yellow is so pretty. Feels like a “vacation sunset” outfit — flowy and flattering.
DŽO Bianca Set
 
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An easy everyday skirt that moves beautifully. Gives that airy, feminine look with zero effort.
Many Layers Solid Midi Skirt
 
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Soft, delicate, and feminine — so good for brunch, dates or anything cute and casual.
Ashtin Set
 
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Light, breezy, and feminine — the kind of dress you wear when you want to feel pretty without trying.
Selia Slip
 
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A cute halter you’ll reach for nonstop. Great for layering or pairing with anything low-rise.
Hit It Off Tank
 
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Super soft and easy — grab this when I want to look put together with zero effort. Feels like a summer staple.
FP One Kaiya Romper
 
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Stretchy and sculpting — feels like it hugs you just right. Such a good basic to elevate simple outfits.
Gotta Be You Seamless Tee
 
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Dreamy yellow top with that laid-back, boho feel. Looks so good tucked into denim shorts.
Bali Dragon Lily Blouse
 
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The print is the whole vibe. Comfy, roomy, and perfect for summer runs or vacation outfits.
We The Free Montana Printed Shorts
 
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The perfect twirl friendly denim midi. Easy to style with tanks, sweaters, literally anything.
Amelia Midi Skirt
 
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These have that relaxed, cool-girl shape but still make your waist look snatched. Perfect for everyday styling.
MOTHER The Spitfire Ankle Cuff Jeans
 
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Such a cute throw-on for warm days. Light denim, comfy fit and gives that effortless Free People vibe.
We The Free Daisy Denim Babydoll Romper
 
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Simple but chic — these go with literally everything. I love them for beach days or casual errands.
Stone Strappy Sandals
 
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An activewear onesie that actually looks cute. Perfect for tennis-core or running errands in comfort.
Hot Shot Skortsie
 
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Lightweight wool cardi that’s cozy without being bulky. I love the color — it adds a cute pop.
Two Times Merino Wool Cardi
 
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If you love wide-leg denim, these are a yes. Super flattering on curves and the light wash feels very “model off-duty.”
CRVY New Spin Trouser Jeans

Oak + Fort

Oak + Fort’s Black Friday deals are live , up to 50% off. I pulled the clean basics and minimal pieces they’re best at — those simple clothes that always look expensive.
 
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Utility-style and practical. Great for everyday outfits when you want something effortless but put together.
WATER RESISTANT CHORE JACKET
 
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Soft, delicate, and a little flirty. Perfect layered or on its own for a cute going out look.
TIE FRONT LACE TRIM TANK CAMISOLE
 
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Minimal and chic. A soft tote that works for errands, coffee runs, and daily outfits.
SLOANE TOTE IN VEGAN SUEDE
 
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Polished and cozy. Has that quiet luxury feel with very little styling needed.
BOUCLE WOOL BLEND COLLARED JACKET
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Romantic and fitted. Easy statement top that pairs with anything.
OFF THE SHOULDER LONG SLEEVE TOP
 
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Relaxed, clean, and modern. The cropped length makes it feel fresh.
CROPPED LENGTH TWILL WIDE LEG PANT
 
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Structured but comfy. A great everyday pant with that subtle barrel shape trend.
REGULAR LENGTH TWILL BARREL LEG PANT
 
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Soft, cute, and flattering. The wrap waist gives it that easy feminine fit.
FLORAL WRAP MINI DRESS WITH RUFFLED HEM
 
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Light, romantic, and easy to style. The puff sleeves give it that soft, feminine look without trying too hard.
V-NECK PUFF SLEEVE MAXI DRESS
 
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Crisp and comfy. The kind of boyish short that looks cute with tanks, cardigans, or over a swimsuit.
STRIPED COTTON POPLIN BOXER SHORT
 
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A cool, slightly oversized jacket that adds instant structure. Works for that laid-back city look.
TWILL BARN JACKET
 
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Simple and clean. The A-line cut makes it easy to wear and super flattering.
SLEEVELESS A-LINE MINI DRESS
 
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A classic bomber with a soft worn-in vibe. Makes any outfit look cooler without effort.
VINTAGE INSPIRED VEGAN LEATHER BOMBER JACKET
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Playful and girly. Looks good with tall boots and chunky knits.
FLORAL PRINT MINI SKIRT