Benable — create shareable lists of things you recommend!
E.g., products you love, local businesses, travel recs - you can add anything to a Benable list!

Makeup 101: Everything You Need to Start (Without Overdoing It).

Purple Star emoji 15 items
If you’re just starting out with makeup (or shopping for someone who is), this is your easy guide to getting the basics right. These are my go-to beginner-friendly products — lightweight foundation, natural blush, soft eyeshadows, and the best budget...
 
Elizabeth Cain profile picture
I always recommend staring with the basics. I also recommend going BACK to the basics if you're skin is out of control. This is the best of the best and has a moisturizer with it.
Cetaphil Face Wash & SPF 35 Moisturizer Set
 
Elizabeth Cain profile picture
Start with something light. If you start with too much coverage, you'll always feel like you have to continue to wear more. This guys has SPF too! I worked for Clinique and they are a great brand to start out with.
Light Medium Moisture Surge Sheertint Hydrator Broad Spectrum SPF 25 Tinted Moisturizer - Clinique | Ulta Beauty
 
Elizabeth Cain profile picture
This powder won't create any additional color on the face. The powder itself is translucent and I promise that the container lasts forever!
Translucent Loose Setting Powder - Laura Mercier | Sephora
 
Elizabeth Cain profile picture
This palette is the best. I use it on mostly all of my clients. It's subtle but still has the capability to be darker. Great range of colors and finishes too!
Tartelette™ In Bloom Clay Eyeshadow Palette - tarte | Sephora
placeholder
 
Elizabeth Cain profile picture
This is a great concealer to start with. The coverage is great. The price is very affordable and it comes in a ton of colors. Make sure to get 1 shade lighter than your skin tone.
Light Ivory Hydrating Camo Concealer - e.l.f. Cosmetics | Ulta Beauty
 
Elizabeth Cain profile picture
This would make a great gift! It has 4 colors in it, and would be great to travel with.  The colors are very wearable for all ages.
Limited Edition Cheeky Love Letter Face Palette - Benefit Cosmetics | Ulta Beauty
 
Elizabeth Cain profile picture
No lie, I keep this in my makeup kit for my clients. This is a great mascara with an even better price. It comes in regular and waterproof as well.
Black Lash Princess False Lash Effect Mascara - Essence | Ulta Beauty
 
Elizabeth Cain profile picture
I think eye lash curlers are important BUT I don't think you need to spend a ton on them. A mid priced eyelash curler will do just as well as an expensive one. I would just stay away from the $2 ones.
Japonesque Lash Curler
 
Elizabeth Cain profile picture
This set gives you a great variety of brushes for a really good price. It has brushes for powder, foundation, blush, eyes and face. It's a great starter kit and would make an even better gift.
Jessup 14Pcs Synthetic Makeup Brush Set T329
 
Elizabeth Cain profile picture
This one is affordable with many different color options. I would start with the neutral colors. This would make a great stocking stuffer.
Glamingo Pink Clean Fresh Yummy Lip Gloss - CoverGirl | Ulta Beauty
 
Elizabeth Cain profile picture
Now on to sets! This has ALMOST everything. The great thing about sets is you can try smaller versions of more expensive products before buying them. I believe there are some full sized ones in here too!
tarte's kindness café™ eye makeup collector’s set
 
Elizabeth Cain profile picture
This one is fun too! It's Sephora's Favorites in the mini sizes to try! I might just have to add this to my cart too!
Sephora Favorites Kit Gleamy Dreamy
 
Elizabeth Cain profile picture
Sol de Janeiro is the “it” brand right now for young girls. This is another great little sample kit for someone to try before splurging on the bigger items. Also great for travel. This could also be a gift given to multiple people if you separate the...
Spritz the Season Cheirosa Perfume Mist Gift Set - Sol de Janeiro | Sephora
 
Elizabeth Cain profile picture
How about a lip set? Great for gifting, trying and separating. One for her and one for you. This is a luxe lip product but the price of all of them in this set is great!
The Lip Butter Balm Minis - Summer Fridays | Sephora
 
Elizabeth Cain profile picture
Another great idea is gifting someone a subscription box to send them monthly samples to try! It always sends out the newest trending makeup items and often sends travel sizes too! Very cool gift even if it's 1 or 6 months.
IPSY: Personalized Monthly Makeup and Beauty Box Subscription