Explore a curated list of free SEO tools designed to empower small businesses. From keyword research and content optimization to performance tracking and link analysis, these tools help you improve your online visibility and drive organic traffic wit...
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Extension / PlugIn
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This simple tool helps you run a quick website audit in seconds. It checks for SEO issues, page speed, mobile friendliness and basic metadata.
Pros: No login needed, clear report with actionable tips and great for fast audits.
Cons: Lacks advanced error tracking or export features for agencies.
Pixellion’s Website Audit Tool
Google’s PageSpeed Insights scores your website’s performance for both mobile and desktop with practical suggestions to fix loading issues and optimize for better UX and SEO rankings.
Pros: Trusted by Google, real performance metrics, easy to understand.
Cons: Focuses only on speed, not broader SEO issues.
PageSpeed Insights
Find relevant keywords of over 8 billion queries. Just enter up to ten words or phrases and choose from one of six keyword ideas reports.
Free Keyword Generator Tool: Find 100+ Keyword Ideas in Seconds
By using UTM parameters, you can pinpoint which social media posts or campaigns are driving the most traffic and conversions to your website. Tools like Google Analytics can help you set up UTM tracking.
Campaign URL Builder
Ubersuggest allows you to get insight into the strategies that are working for others in your market so you can adopt them, improve them, and gain an edge.
Ubersuggest: Free Keyword Research Tool - Neil Patel
Power up your SEO strategy and grow your online presence effortlessly.
Seotic - SEO Tools for Small Businesses
Google Search Console is a free tool for monitoring website performance, identifying SEO issues, tracking keywords, and optimizing site visibility in Google Search results. Essential for improving online presence.
Google Search Console
Screaming Frog is a powerful website crawling tool used for SEO audits. It helps identify technical issues like broken links, duplicate content, missing metadata, and site architecture for optimization.
Screaming Frog | SEO, Search Engine Marketing Agency
SE Ranking is an all-in-one SEO platform offering tools for keyword tracking, website audits, competitor analysis, backlink monitoring, and automated reporting to improve online visibility and performance.
SE Ranking — Robust SEO Platform for Every Major Task
Surfer SEO helps small businesses optimize their content based on data-driven recommendations.
Surfer | SEO Content Optimization Platform
Transform your marketing strategy with our AI SEO & SEM platform, optimizing every campaign for maximum impact and growth.
AI-Powered SEO & SEM Platform
The Leading AI-Powered Marketing Platform
Semrush: Data-Driven Marketing Tools to Grow Your Business
Power your digital marketing strategies with Moz SEO software, tools, APIs, and bespoke data solutions.
SEO Software for Smarter Marketing
Extension / PlugIn
Yoast SEO is a WordPress plugin that helps optimize website content for search engines. It provides tools for keyword optimization, readability analysis, XML sitemaps, and technical SEO improvements.
SEO for everyone
Instant on-page SEO audit with heading, word, image and link analysis by Seotic