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Fave J-Beauty Brands!
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items My fave J-Beauty brand picks for beginners! If you’re interested in getting a little familiarized with some J-Beauty, check this list out for some potential buys!
Tatcha needs no introduction as it is a leading name in Japanese skincare! It is pricey but the quality and effectiveness speaks for itself. Love their creams…if there’s anything to get from Tatcha, try it!
Tatcha
Shiseido is a Japanese name everyone knows of! And that is because aside from skincare, they have makeup, perfume and everything in between to make you feel like that powerhouse bad bitch that you are! If there’s a brand backed by generations, it is ...
Shiseido
SK-II is a banger for high end Japanese skincare options. If you ever wanna try it as a first timer, definitely take advantage of buying it in duty-free!
SK-II
Canmake is J-beauty brand that serves cutesy and glittery fun makeup!
Canmake
This brand is popular for their cleansing oil but they also have lots of makeup products and other essential skincare!
Kose Softymo
If you’re looking for a J-Beauty brand that is simple and straightforward, Isehan is it. I love their liquid eyeliner & mascara because it lasts pretty long and looks natural. Price wise it is pretty affordable and quality is definitely there.
ISEHAN
This brand is known even in the US but the Japanese version of Nivea caters more towards the Asian demographic. But honestly, it is great for everyone!
Nivea Japan
Shu Uemura is that luxury taste your face craves. A great higher end brand for your skin’s restoration & definitely highly recommended by beauty gurus.
Shu Uemura
Kikomasamune is a cutesy and affordable skincare brand. If I can recommend one thing, their sake skin care emulsion is just *chef’s kiss*
Kikumasamune
Hakutsuru has some great sake (for your skin) products that can be refreshing and renewing. I recommend trying their sake all-in-one skin care gel cream as a start!
Hakutsuru
Obagi’s Vitamin C serum is highly rated. I personally have not got the chance to try it yet. It is probably the priciest Vitamin C serum I have seen but with raving reviews and high recommendations, maybe splurging on an effective Vitamin C serum may...
Obagi
Cefine is a great starter for someone interested in J-Beauty. Affordable and clean, I really like their clear gel pure peeling gel!
Cefine
Transino offers a variety of whitening and brightening products. If you want that bright glowing skin, try them out!
Transino
This Japanese brand is popular for their hydrating lip balms!
Rohto Mentholatum
Melano CC has Vitamin C products that come highly recommended by several Japanese friends of mine. Their serums are quite affordable and may be a worthy competitor towards US brands.
Melano CC
Rose of Versailles liquid eyeliners are just to die for!
Rose of Versailles
Clé de Peau Beauté is another high end beauty brand that may break your wallet all the while making your skin as soft and new like a baby’s bottom. The quality of this brand holds true in both its price and effectiveness.
Clé de Peau Beauté
Mediplus is like its Korean counterpart Medicube. Created by a dermatologist whose aim was for preventative skin care treatment. Their all-in-one moisturizing gel is a great starter choice!
Mediplus
This Japanese brand Koji is known for their eye products that give you that dolly-eyed look that is extremely popular in the country!
Koji
Koh Gen Do is a Japanese beauty brand that has aqua foundations to fit a wider than normal (in Japan) selection of skin-tones!
Koh Gen Do
Ettusais is a Japanese beauty brand that has super nice eye makeup! I love their mascaras!
ettusais
This is DHC, a Japanese beauty skincare brand that I have only gotten introduced to. It has a very popular cleansing oil that is currently all the rage.
DHC
This Japanese beauty makeup brand has the cutest artsy palettes and blushed! Their shake drop blush gives off that vibrant pop!
MilleFee
Sephora carries a variety of J-Beauty brands such as Shiseido, Tatcha, Regle, Seiso, Fino and more! Online and in-store, you can be sure to find a good selection at your local Sephora!
Sephora J-Beauty