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Fave K-Beauty Brands!
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items My fave K-Beauty brand picks for beginners! There are so many brands out there right now & if you’re interested in getting a little familiarized with some K-Beauty, check this list out for some potential buys!
This brand needs no introduction. It is popular for a reason: derms love it and recommend it!
Medicube
If you love K beauty but don’t know where to start you will wanna try Beauty of Joseon out. Their green tea retinal eye cream is literally a life saver and their sunscreen is top notch!
Beauty of Joseon
Rejuran OMG i love you. Seriously, I bought every single product you see in these photos. Why you may ask?! Well, after two weeks of using their whole line as my nightly skincare routine post microneedling, I literally had glassy skin and minimized p...
Rejuran
Laneige is just a girls bestfriend when it comes to hydrated and supple lips. I can’t recommend this brand enough for your lips and night cream needs!
Laneige
Seriously a staple in my skincare routine: Torriden Dive-In serum & cream! If you love watery, natural and less ingredients in your skin care, Torriden’s Dive-In products are for you! I definitely think if you are looking for a skincare brand tha...
Torriden
Anua is one of my current fave Korean brands for skincare! I own almost all of their heatleaf line products as well as their hyaluronic acid products! It is so nourishing and leaves my skin feeling so good!
ANUA
I can’t say enough about how pretty and glossy Romand’s lip tints and sticks are! I have almost every color from their juicy lasting line and I also own their eye shadow palettes (great pigmentation yet subtle natural effects). If you want to try out...
Romand.us
Etude House is so popular in Korea and overseas for their makeup and Soonjung skincare! I personally love their lip oils and tints and their Soonjung skincare is also an affordable option for beginners wanting to get into Korean skincare!
ETUDE House
Skin1004 is just a great overall brand that boasts safe and natural ingredients. One of its most popular skincare lines is their centella line which derives from ingredients from Madagascar!
SKIN1004
Round Lab is clean beauty skincare. Like as natural as you can get. Their dokdo cleanser isn’t viral for nothing! It really is that great!!
Round Lab
If you are wanting some great hydration and supple sunscreen that is both great for your skin and protection from the sun, Derma B is your choice! Seriously love their sunscreen (it is so big too for the amount you get!). It is also recommended by de...
Derma:B
Haruharu Wonder has such gentle and delicate products good for your skin! My personal faves are their Black Rice Hyaluronic Toner and cream! So nice and gentle for morning or night routines. I use the cream for post microneedling care and it is so mi...
Haruharu WONDER
This beauty brand needs no introduction! Their sleeping lip pack & their water sleeping mask is just perfection. If you want to try high quality skincare for an affordable price, this is it.
LANEIGE
Dr. Althea is going viral on TikTok for their barrier cream. And honestly, it is true. If you’re looking for a great skin cream that will hydrate and replenish your skin barrier, this brand is what you need.
Dr. Althea
Banila Co has probably the best cleansing balm out in the K-Beauty market. There are a lot of other great brands too, but I always find myself going back to theirs. It’s just that good.
Banila Co.
The Face Shop has many great products but my ultimate fave has to be their rice water bright face wash!
The Face Shop
Pinkflash’s eyeliner is my daily choice because it is so cheap and so much better than many expensive liquid eyeliner brands. The quality is above and beyond it’s price point and honestly, this lasts the whole day even if you’re sweating!
PINKFLASH
Lilybyred is such a versatile brand with the cutest eye palettes and lippies. I love their vibrant colors for tints and their eyeshadow palettes are subtle but definitely add that pop your eyes need to get noticed.
lilybyred
APLB has great skincare lines that cater to different needs. I have tried their retinol & glutathione lines are both were great. It is affordable and very good on sensitive skin.
APLB
Tocobo has sunscreen sticks that are just top tier. Lightweight and great SPF!
Tocobo
Belif’s aqua bomb line is just the best. If you’re looking to great hydration that is lightweight and refreshing, you will want to try this brand.
belif
Dr. Groot is a hair savior! If you have thin, asian hair like me but want that gloss and shine with a bit more volume, look no further! Dr. Groot is the answer!
Dr. Groot
miseenscéne is the powerhouse behind those cute hello bubble hair boxes from Korea! In addition to box hair dyes, they are even more known for their hair care in Korea. Their shampoos and serums will help so much with restoration and hair health for ...
miseenscéne
Pyunkang Yul has some of the best ATO barrier lotions and creams I have tried. It is gentle and moisturizing and no funny business with regard to their ingredients.
Pyunkang Yul
BBIA has some of the cutest and affordable makeup from Korea & Olive Young carries a ton of their products. I definitely recommend buying from Olive Young in or out of Korea. It is a leading powerhouse for Korean skincare and cosmetics sales.
BBI@
Heimish’s cleansing balm is definitely so effective and leaves my skin feeling residue free fresh. Though my fave is still Banila Co. when it comes to balms, Heimish is my second choice - but just by a millimeter!
Heimish
Mediheal is a highly recommended skincare brand by Korean dermatologists. Their madecassoside line is my personal favorite!
MEDIHEAL
Yessss I love Tirtir because they have some of the best BB Cream cushions I have ever tried. It is so moisturizing and the coverage is top tier!
TIRTIR
Missha was one of my first brands into the K beauty world! I have mad love for their brand because they were one of the few back in day that had darker options of BB creams for tanned skin. Such inclusion was rare in the 2010’s but Missha was that gi...
MISSHA
Love this brand. But I mainly just like their eyeliners. I can’t speak for the other products they sell but their eyeliner is great!
MACQUEEN
Love Peripera lippies. Their velvet line was my go-to when I first started dating my husband lol! I love the colors and it was so affordable!
peripera
Purito Seoul is coming into the beauty scene like a bolt of lightening! And for good reasons! Their centella cream is a winner!
Purito SEOUL
Innisfree as a whole brand is just great. They have skincare and makeup and even a restaurant in Myeondong. If you ever get a chance to go to South Korea, visit their Myeongdong location and buy some makeup with brunch!
Innisfree
This viral Korean brand is having its time to shine in social media. And it’s about time! Their cica products are no joke and effective.
KSECRET - SEOUL 1988
Omg if you ever need blush that is just perfect for any skintone, House of Hur is that girl! Love love love, can’t brag anymore about it!
House of Hur
I love Clio! I love their eyeshadow palettes and their mascara and have owned several over the years. It is modern and classic at the same time!
CLIO
My goodness, EXO got me obsessed with Nature Republic in the early 2010’s! I think I spent so much on their products because they endorsed it! But EXO aside, their skincare is so light and their melting honey lip balms are soooo good!
Nature Republic
Fwee is the new girl in town but she is already taking over making her mark in Ulta! This Korean beauty brand can easily be purchased in the US!
fwee
For the cutest lippies you ever did see, it is Colorgram!
colorgram
OMG i absolutely love JSM! They have such a wide variety of tones for their BB cushion. Inclusive of all skin tones from pale to dark! And the coverage is amazing! I also have their setting base & let me tell you…the grip on that is top tier!
JUNG SAEM MOOL
I love this brand! They have this liquid eyeliner that I have stocked up on because it is just that good and I run through it so fast! They are also so cheap but the quality of their products exceeds their cost! Definitely a must try!
PINKFLASH
Beplain’s mung bean line is just the best! If you know how popular in Korea it is to have beans or grains in your beauty products, you will understand the hype! Nourishing and refreshing!
beplain
Skinfood is food your skin will enjoy. My personal fave from them is their salmon concealer!
SKINFOOD
Too cool for school’s art class contour palette is my current baby! If you want to try something from them, try that
too cool for school
This Korean brand is slowly creeping in to the scene but don’t sleep on it! Their serums eat
Parnell
Judydoll is going viral on TikTok and it is because the wide range of makeup is unending!
Judydoll
The Saem is also another popular brand in Korea for their beauty products. The only item I really used from them is their concealers and color correctors, which were both good!
The Saem
Love this brand! It is so underrated! their TXA cream and serums are so potent, I saw results in a month! That may sound long but that is impressive!
TOSOWOONG
If you want some great but from a highly underrated and unknown brand, then check Hince out! Their lippies are so good!
hince
This brand has a PDRN line that is top tier! If there is one product I can recommend to you: their PDRN lip glaze treatment! It is so glassy and so hydrating and it will leave your lips soft!
Genabelle
I love their juicy pang blush line!! I think I have almost of all it, missing maybe one more but it is so light and natural!
A'PIEU
Their propolis licerin lip balm is my nighttime lip savior!
CNP Laboratory
Laka’s lip tints are my fave item from this brand. Can you tell that I am a lip balm/tint/oil enthusiast?! Lol
Laka
This brand has a bunch of serums that can help revitalize your skin. I have only tried their tea tree relief serum and it was light and smooth, no complaints!
iUNIK
This brand has bb cushions that are top tier. I haven’t tried any other products from them other than their cushions but if they share the same quality, best believe it is worth the buy.
espoir
This brand is getting popular in social media for their toner. And I have tried it and so far so good!
numbuzin
This vegan Korean skincare brand is one of my faves because of their collagen eye serum! It is so hydrating and affordable
AXIS - Y
This skincare brand is popular in Korea and an Olive Young best seller. To be honest, this brand was the first to introduce cica repairing benefits to me! Love this brand!
Dr. Jart+
The face setting spray from this brand is just amazing. I went through two bottles in four months and that’s wild! It is that good.
so natural
This brand’s lip liner & lipstick pen is so innovative and goes hard! It is so underrated!
Pudaier
You’ve probably heard of the viral retinal cream all over TikTok…well, it’s from Celimax!
celimax
While their palettes are super popular and probably their best sellers, I absolutely love their melting candy balms!
dasique
Again, another brand that has lip tints and oils to die for!!!
FOCALLURE
My hot take on this brand: the original snail mucin pioneers in K-Beauty. Don’t at me guys, I said I what I said, Mizon did it first! Lol
MIZON
This brand has a slow come up in the skincare scene for K beauty but don’t sleep on their hyaluronic cleansing oil!
coxir