💄 Ulta Obsessions: 15 Beauty Must-Haves Everyone’s Raving About
From viral TikTok staples to tried-and-true skincare and makeup gems, this list features Ulta’s top-rated beauty products that belong in every routine. Whether you’re perfecting your g...
Â
A consistent Ulta bestseller, praised for oil absorption and restoring hairstyle longevity
Perfect hair Day™ Dry Shampoo
Â
Rich ceramide moisturizer favored for hydration in dry or sensitive skin routines
Lala Retro™ Whipped Cream
Â
A cult favorite for full coverage and long wear; Ulta’s top-selling concealer in multiple articles
shape tape™ creamy concealer
Â
Deep moisturizer ideal for sensitive and dry skin, often listed in top skincare picks
Ultra Repair Cream Intense Hydration
Â
A gentle, dermatologist‑recognized cleanser for all skin types
Toleriane Hydrating Gentle Facial Cleanser
Â
Intense hydration in a lightweight texture; frequently highlighted in 2025 product lists
Water Drench Hyaluronic Cloud Cream Hydrating Moisturizer - Peter Thomas ...
Â
Budget‑friendly hydrating serum; one of the top bestselling skincare at Ulta
The Ordinary Hyaluronic Acid 2% + B5 Hydrating Serum with Ceramides
Â
Long‑wear gel moisturizer with a strong Ulta following
Moisture Surge™ 100H Auto-Replenishing Hydrator
Â
Highly rated pimple‑patch staple among Ulta shoppers
Mighty Patch™ Original Hydrocolloid Acne Patch
Â
Allure‑voted viral product (“The TikTok Star”) and Ulta favorite
Power Grip Primer - e.l.f. Cosmetics
Â
Cult classic bronzer consistently popular at Ulta
Original Hoola Matte Powder Bronzer - Benefit Cosmetics
Â
Legendary long‑wear spray with newly upgraded 24‑hour formula, launching at Ulta in August 2025
All Nighter Waterproof Makeup Setting Spray
Â
Dewy multi‑step spray continuing to draw attention in 2025 guides
Always An Optimist 4-In-1 Mist | Makeup Mist & Spray
Â
Iconic sheer stain now part of Clinique’s permanent collection, selling about seven units per minute
Black Honey Almost Lipstick - Clinique
Â
Ulta’s major exclusive hair‑care launch of Spring 2025, with massive user acclaim and salon integration