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Viral Ulta Beauty Best Sellers Every Beginner Needs
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items I've tested dozens of viral Ulta beauty best-sellers so you don't have to! These are my 34 holy-grail products I actually use and recommend for beginners — from the TikTok-famous e.l.f. Halo Glow and Rare Beauty Soft Pinch blush to Charlotte Tilbury ...
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Viral $15 lit-from-within glow drops with 9,951+ reviews. The TikTok-famous Charlotte Tilbury Hollywood Filter dupe — perfect for glassy-skin GRWMs.
Halo Glow Liquid Filter Complexion Booster | e.l.f. Cosmetics
Selena Gomez's viral $25 cult-favorite blush with 4.9★ and 3,500+ reviews. The TikTok-famous blush every beauty creator stocks for color-payoff content.
Soft Pinch Liquid Blush | Long-Lasting Dewy & Matte Blushes
The internet's most-loved $32 concealer with 37,858+ reviews. Full-coverage, crease-free formula — a must-have staple for every flawless-skin makeup tutorial.
shape tape™ full-coverage concealer - Tarte
Beauty editor's holy-grail $36 luminous concealer with 7,026+ reviews. Brightens, blurs, and never creases — perfect for high-end skin-finish UGC.
Radiant Creamy Concealer - NARS Cosmetics
TikTok-famous $42 luxury lip oil with 4.8★ — nourishing, plumping color in one swipe. The perfect aspirational hero product for close-up application Reels.
Dior Addict Lip Glow Oil: hydrating lip oil with a gloss effect
The luxury 16-hour setting spray that locks makeup all day. Cult-favorite finish for content creators wanting a flawless on-camera matte glow.
Airbrush Flawless Setting Spray - Charlotte Tilbury
The viral $6 vegan suede-matte lip liner with 26 shades. Insanely affordable, perfect for lip combo videos and overlining tutorials.
Suede Matte Lip Liner - Maquillage lèvres|NYX Professional Makeup
The $28 ultra-fine brow pencil with 8,926+ reviews. Creates natural hair-like strokes — a no-fail beginner tool for fluffy brow tutorials.
Precisely, My Brow Pencil - Benefit Cosmetics
5-in-1 color-correcting cream with SPF 50+ and 21,951+ reviews. Foundation, sunscreen, and skincare in one — hero product for skin-first content.
CC+ Cream Full-Coverage Foundation with SPF 50+ - IT Cosmetics
MAC's iconic $39 powder foundation in 71 shades — the buildable, matte-finish industry-standard for makeup artists and content creators alike.
Studio Fix Powder Foundation 2-in-1 | 67 Shades | MAC Cosmetics
The legendary 24-hour wear $52 longwear matte foundation in 57 shades. Beauty-counter classic with 9,457+ reviews — perfect for all-day wear-test content.
Double Wear Stay-in-Place Longwear Matte Foundation
MAC's iconic $25 lip pencil with 28 shades and 4.7★. The defining liner that pairs with every nude lip combo — a beauty-creator essential.
MAC Lip Pencil | Whirl, Nightmoth, Cork, Chestnut & Spice Lip Liners
Luxury weightless concealer in 32 shades that blurs imperfections instantly. Perfect for filter-free skin content showing real, airbrushed-looking results.
Vanish™ Airbrush Concealer | 16 Hour Wear - Hourglass Cosmetics
ABH's iconic ultra-fine brow pencil with a built-in spoolie. The OG defining brow tool every viral makeup creator swears by for snatched arches.
Brow Wiz® | Anastasia Beverly Hills
Kylie Jenner's $34 blurring skin tint elixir in 24 shades. Skincare-meets-foundation hybrid — ideal for clean, no-makeup makeup look UGC.
Skin Tint Blurring Elixir - Kylie Cosmetics
MAC's $25 metallic shimmer eye stick — swipes on with a sparkly, foiled finish in seconds. Beginner-friendly, mess-free shimmer for festival looks.
Dazzleshadow Metallic Cream Eye Shadow Stick - MAC Cosmetics
Affordable $13.99 drugstore 56-hour setting mist that locks makeup down. The budget-friendly Charlotte Tilbury Airbrush dupe — perfect for accessible content.
L'Oreal Paris Infallible 3-Second Setting Spray
The viral cult-favorite scented body cream with notes of pistachio, salted caramel, and vanilla. The TikTok-famous fragrance EVERY beauty creator obsesses over.
Brazilian Bum Bum Cream - Skin Tightening Body Cream
The OG bond-building hair treatment that repairs damage in 10 minutes. Salon-grade results at home — perfect for before/after hair transformation Reels.
N°.3PLUS Hair Repair Pre-Wash Treatment – OLAPLEX Inc.
The viral $10 hair growth oil that broke TikTok. Stimulates scalp circulation for thicker, longer hair — ideal for hair-growth journey content.
Rosemary Mint Scalp & Hair Strengthening Oil - Mielle Organics
I use this cleansing balm every night to melt away my makeup. It leaves my skin feeling soft and clean without any greasy residue.
Pro-Collagen Cleansing Balm
I take this travel set with me on every trip. The mini Bum Bum Cream smells incredible and keeps my skin soft and glowing.
Sol de Janeiro - Brazilian Bum Bum Jet Set
I love trying all five scents in this sampler before committing to a full bottle. It's the perfect way to find your signature fragrance.
NEW Best-Sellers Perfume Sample Kit
I dab this on breakouts before bed and wake up with visibly smaller pimples. It's my holy grail for overnight spot treatment.
Mario Badescu Drying Lotion, 1 Fl oz
I bring this travel kit on every trip for my full skincare routine. The mini sizes are perfect for carry-on and keep my skin glowing.
TULA On-The-Go Best Sellers Travel Kit
I wear these lashes for every content shoot and special occasion. They look glamorous in photos but feel lightweight all day.
Lilly Lashes 3D Faux Mink Lashes
I use these minis to try the cult-favorite body formulas before buying full sizes. The travel bundle is perfect for testing what works for my skin.
MAËLYS - MINI ICONS Cult-Classic Travel Bundle
I use these brushes daily for a flawless makeup application. The soft bristles blend like a dream and are easy to clean.
Core Line Extension (9PC)
I clip this ponytail in for instant long hair in my content. It looks so natural and stays secure all day.
Hi, I'm Lola | Mid-length With Swoop Ponytail Extension
I massage this oil cleanser on dry skin to dissolve makeup and sunscreen. It rinses clean and never strips my skin.
Precleanse Cleansing Oil Melts Make-up
I use this brightening kit every morning for a glowing complexion. The vitamin C has visibly evened my skin tone.
Rise & Shine - Brightening Kit | BUBBLE ≡ SEPHORA
I use these minis to target fine lines and firm my skin. The trial sizes let me test the formulas before investing.
StriVectin - Most Loved Minis Gift Set
I love this travel set for trying the Bom Dia Bright line. The body wash and cream leave my skin smelling amazing.
Sol de Janeiro Bom Dia Bright™ Jet Set
Awapuhi Wild Ginger by Paul Mitchell Nourishing