Step 1: Market Research- What I've noticed is the more in depth research you have done prior to selling anything the more you are set to WIN. You can spend hours on end creating a product that is not
Step 2: Create Unique Designs- Etsy is know for some of the most creative, unique, and perosnalized items in the market. Take your time using tools that will really stand out and have customers want to shop with you vs big brands.
Once you feel your Etsy shop is filled out (shipping profiles to Introduction page) it's time to start promoting your products to the right crowd.