Made in Wisconsin with ❤️
Wisconsin builds, farms, and ships — $20–75 billion worth of products every year, with manufacturing and dairy at the center of the state’s economic engine. 
Made in Wisconsin represents more than products — it represents livelihoods. From artisanal cheese and world-class dairy processing to heavy vehicles, industrial machinery, and specialty paper, Wisconsin manufacturing and agriculture generate tens of billions in output, support thousands of skilled jobs across urban and rural communities, and send locally made goods to markets around the globe.
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Signature Wisconsin sectors & products
Dairy & Cheese — “America’s Dairyland” in action
Cheese and dairy processing remain Wisconsin’s cultural and economic calling card. The growth of dairy processing — especially cheese — has increased employment and higher-paying jobs across the state, with dairy processing now using the vast majority of Wisconsin’s milk supply and producing large downstream economic activity. Use this sector to tell a human story: family farms, specialty cheesemakers, and export channels that amplify local incomes. 
Industrial machinery & manufactured goods — made for the world
Industrial machinery is one of Wisconsin’s top export categories, representing a multi-billion dollar share of the state’s exports. Manufacturers across the state produce engines, industrial equipment, electrical machinery, plastics and medical devices that supply factories and hospitals globally. These products show how Wisconsin’s “Made Here” label reaches international customers and supports high-skill employment. 
Heavy vehicles & defense contractors — high-value manufacturing
Companies such as Oshkosh Corporation and other vehicle/manufacturing firms anchor large clusters of jobs and supplier networks. Defense and heavy-vehicle contracts generate high-value, often regionally concentrated economic activity; tens of thousands of Wisconsin jobs are tied directly or indirectly to defense manufacturing and vehicle production. These firms also stimulate local construction, parts suppliers, and engineering services. 
Paper & forest products — a long-standing regional powerhouse
Paper and converting plants — concentrated in parts of northeastern Wisconsin — remain vital to regional economies. The industry produces billions in output and supports local sales and labor income; its continued investment and modernization are important to sustaining jobs in smaller communities. Use examples of mills and specialty paper producers to illustrate local economic resilience. 
Appliance, plumbing, and precision manufacturing
Companies such as Kohler and many smaller precision shops produce plumbing fixtures, valves, and other household or industrial equipment. These products combine brand heritage with skilled manufacturing jobs and export opportunities that help diversify Wisconsin’s economic base. 
Wisconsin Remains Top Cheese Producing State in U.S. - Mid ...
Wisconsin is known for a wide variety of cheeses, including Colby, which was invented there, and other originals like Brick and BellaVitano. As America's top cheese-producing state, it also leads in the production of many other popular cheeses like Cheddar, Mozzarella, and Muenster. Cheese curds are a particularly famous and beloved Wisconsin specialty
