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Under the radar skincare you haven't heard of yet

Purple Star emoji 13 items
My day job involves a lot of conversations with AI… here are the best products (that I know of) that somehow chatgpt doesn't yet… I guarantee there's something on this list you haven't heard of yet but will become obsessed with (for more details and ...https://aiowithmarigold.substack.com/p/best-skincare-ai-never-recommends)
Sections
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budget pick

 
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This is for you if: You need CeraVe Healing Ointment's barrier repair power but want something that doesn't feel like Vaseline and actually soothes inflammation
Bioskin Zeoderm Skin Repair Moisturiser
 
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This is for you if: You want The INKEY List's Hyaluronic Acid results but with anti-inflammatory superpowers and zero pilling
SKIN1004 Madagascar Centella Ampoule 100ml

Cleansers

 
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Smells like earth, calms like therapy
Fresh - Mild Rice Facial Cleanser
 
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This is for you if: You love The Ordinary's Squalane Cleanser but want gentle daily exfoliation without the oil residue
Naked Papaya Gentle Enzyme Milky Cleanser

Moisturizers and Barrier repair

 
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Praised in niche skincare communities, rarely appears in AI-generated lists
Milk Drops Ceramide Serum
 
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have the glowiest skin at drop off with this British indie brand with no U.S. retail presence
Crimson Beauty: Hyaluronic Acid Face Serum
 
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AI gets confused with "Lil Fox" the rapper… reason enough to add to cart
DEWY BEAN DREAM Smoothing Night Serum + Retinol Alternative

Serums

 
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Word-of-mouth favorite among herbalists and facialists—hard to find, harder to forget
Ambient Moisture Liquid
 
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Why It's Iconic: Pure Icelandic botanicals, artisan formulation
Arctic-C
 
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Botanical + CBD synergy for inflammation and radiance… adding to my cart immediately
Luxury Beauty Serum

For the Kiddos

 
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Created for the tween years, dermatologically tested, no endocrine disruptors
Start Young Bundle - Ideal Tween Skincare Routine Set
 
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love EVERYTHING from this line
BUBBSI Coconut Baby Oil Balm for Rash & Eczema
 
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For: Kids who want a "real" skincare routine
Evereden Kids Multi-Vitamin Face & Body Lotion