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e.l.f. Must-Haves
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items Ready to seriously upgrade your routine? This is your sign! We've rounded up the products you absolutely need—the easy-to-use essentials that make makeup fun, not frustrating. From the perfect base to a finishing pop of color, consider this your cura...
Perfect for busy mornings. It blends beautifully just using your finger and gives a nice, bright pop to the eyes.
Glitzshow Eyeshadow Stick
The perfect pencil for a quick smoky eye! It's incredibly creamy and blends out effortlessly before it sets.
Smoky Kohl Eyeliner
My new favorite! It gives amazing length and volume and truly lasts for a bold look until I take it off.
Incredi-Curl Mascara | Elf Cosmetics
OBSESSED! 😍 This Glow Reviver Lip Balm feels like pure luxury on the lips and gives the prettiest juicy, glossy shine. Cotton Candy Crush is the perfect subtle pop of pink. Major e.l.f. must-have for the cold weather! 💖
Glow Reviver Melting Lip Balm
OMG, e.l.f. did that! 🎉 I love the Glossy Lip Stains, and this kit is such a steal. Getting 2 exclusive shades plus 2 favorites for $24 is a YES from me. The perfect way to try all the best colors and get that juicy, non-drying stain. Must-buy! 🛍️
Glossy Lip Stain Shades 4 Days Kit
If you love shiny lips, you need this! The glimmer is perfect and the oil feels so comfortable. My new favorite lip topper! 💖
Glow Reviver Lip Oil Glimmer
Total energy boost in a box! The Pink-Me Energy Bundle has everything you need for a fresh, pretty pink makeup day. Don't skip this one!
Pink-Me Energy Bundle
Love this kit! Perfect for sampling e.l.f. SKIN's bestsellers or for keeping in my overnight bag. Every product is a winner—highly recommend! 🌟
Best & Obsessed Skincare Kit
If you want your makeup to last from morning till night, this is the primer. It truly grips foundation. No stickiness, just amazing staying power!
Power Grip Primer
A beautiful, finely milled powder that makes your skin look filtered! It sets makeup without drying out the under-eye area. Absolutely worth the hype.
Halo Glow Setting Powder
If you hate heavy, cakey foundation, RUN and grab this! The Soft Glam Satin Foundation is so comfortable and breathable. It gives a gorgeous, lit-from-within glow without being overly dewy. It's the perfect balance of hydration and coverage. Obsessed...
Soft Glam Satin Foundation
Best cream-to-powder blush on the market! The texture is amazing and it lasts forever. Go buy it now!
Putty Blush
Love this powder! It keeps my makeup locked in place and gives a gorgeous, silky finish. Great for all skin types!
High Definition Powder
The perfect set! Everything you need to achieve the viral "Halo Glow" look. Worth every penny for this complete collection.
Glow All Out - Halo Glow Bundle
The perfect everyday moisturizer. It's rich, non-greasy, and the fragrance-free formula is fantastic. My skin feels deeply hydrated all day!
Holy Hydration! Face Cream Fragrance Free
Finally, an affordable sunscreen stick that's completely clear! No white cast, high SPF, and so easy to apply. Definitely worth the hype.
Suntouchable Invisi-Stick SPF 50
Obsessed with this vault! All the best Jelly Pop products in one cute bag. Highly recommend for a fun, glowy routine!
Jelly Pop Vault