This list is for beauty products that are affordable but still feel good to use. Nothing here should feel like a sad backup product you only bought because you were desperate. These are specific makeup, skincare, and beauty tools I’d look for when I ...
Sections
4
SKIN PREP THAT DOESN’T FEEL BASIC
BASE PRODUCTS THAT LOOK MORE EXPENSIVE
CHEEKS, LIPS + EYES
FINISHING + TOOLS THAT HELP
SKIN PREP THAT DOESN’T FEEL BASIC
This is a good basic moisturizer when I want something straightforward and not overpriced. I’d use it when my skin needs moisture but I do not want the product to act like it has a PhD.
Natural Moisturizing Factors + HA - The Ordinary | Sephora
This is useful for removing makeup, sunscreen, or lazy-day face stuff without making the whole routine dramatic. I like keeping micellar water around because sometimes washing your face feels like a boss battle.
Garnier : Micellar Water | Cleansing Water & Makeup Remover : Target
This is good when I want an affordable moisturizer that still feels nice. I’d use it for everyday skin prep before makeup or just as a simple no-fuss moisturizer.
e.l.f. : Facial Hydration - Target
This is a good affordable serum when I want my skin to feel more hydrated without spending a lot. It’s simple, easy to add before moisturizer, and does not make skincare feel like a luxury tax.
Good Molecules Hyaluronic Acid Face Serum - 1 fl oz - Target
BASE PRODUCTS THAT LOOK MORE EXPENSIVE
This is good when I want light coverage without wearing heavy foundation. It gives that easy everyday skin look, which is exactly what I want from an affordable base product.
Wet n Wild Bare Focus Tinted Hydrator Tinted Skin Veil - Ulta Beauty
This is good for under eyes, redness, and small areas where I want coverage without looking too heavy. I like concealers that blend easily because I am not trying to fight my makeup.
NYX Professional Makeup Bare With Me Serum Concealer - 0.32 fl oz
This is one of those affordable concealers that people keep around for a reason. I’d use it for spot concealing, brightening, or fixing small areas without spending too much.
L.A. Girl : Face Concealer : Target
This is good if I want more coverage but still want something affordable. I’d add this for days when tinted moisturizer is not enough and I want the base to look more polished.
This is good when I want blush that actually shows up and still feels fun. A good blush can make cheap makeup look way more put together, and this one gives that soft finished look.
NYX Professional Makeup Buttermelt Blush - With Time - 0.17oz
This is a good affordable lip product when I want shine without feeling sticky and gross. It makes a simple makeup look feel more finished with almost no effort.
e.l.f. Glow Reviver Lip Oil - 0.25 fl oz
This is good when I want lashes to look lifted without buying an expensive mascara. Mascara is one of those products where affordable can still absolutely do the job.
e.l.f. Lash 'N Roll® Curling & Lifting Mascara - Black - 0.32 fl oz
This is good for quick color on cheeks or lips without carrying multiple products. I like affordable multi-use products because they make getting ready feel easier and less cluttered.
ULTA Beauty Collection Too Cheeky Lip & Cheek Color Stick
FINISHING + TOOLS THAT HELP
This is good when I want makeup to look less powdery and stay in place longer. A setting spray can make affordable makeup look more blended and less like it was applied during a crisis.
Milani Make It Last Original Finish Setting Spray - 2.03oz - Target
Good brushes make a huge difference, even with cheaper makeup. I’d add this because the right tools can make affordable products blend better and look way more expensive.
Real Techniques : Makeup Tools & Brushes - Target
This is good when I want makeup to look fresher and less flat. I’d use it at the end of a routine when the whole face needs to come together and stop looking dusty.
e.l.f. Power Grip Dewy Setting Spray - 2.7 fl oz - Target