Benable — create shareable lists of things you recommend!
E.g., products you love, local businesses, travel recs - you can add anything to a Benable list!
Best “natural look” makeup for women over 40
14
items 
I love this product! It isn’t greasy. It is light and goes on thin, but does an excellent job minimizing pores and holding on to your makeup throughout the day.
Milk Makeup Hydro Grip Gripping Primer
Ditch the liquid foundation! Over the perfect primer, Bareminerals pressed or loose powder provides the best coverage without enhancing crows' feet like liquid foundation does! Apply contouring products before or after the powder for subtle or dramat...
Foundation Makeup | Powdered, Liquid & Matte ...
For dramatic contouring results, this is my go-to! Apply it before or after your foundation, depending on the intensity you need. It blends well and lasts all day. A must-have for those who view their makeup as an art!
Conceal + Perfect Liquid Contour
The balm provides a very natural, sun-kissed look. It is matte so it doesn't highlight creases like shimmery products do. The color complements any skin tone!
Bahama Mama® Powder Bronzer
THIS! Extend the life of your eyeshadow with this! A little goes a long way. The bottle lasts forever and holds on to your shadow like no other!
Thank Me Later Eye Primer
In this case, brand doesn't matter as much as color. Any of the best-selling mascaras or your favorite brand will work. The key is the color! Don't opt for the usual “blackest black.” Depending on your natural coloring, go with a more natural color l...
Amazon Best Sellers: Best Mascara
You can't go wrong with MAC eyeshadow. It lasts all day and is worth the extra cost. Be sure to opt for matte. Shimmer enhances creases and makes us look older 👎
Eye Shadows | Eye Shadow Makeup | MAC Cosmetics – Official Site
Clinique offers excellent blush color options for every age or skin color!
Blushing Blush™ Powder Blush
You will never want for anything more from an eyeliner. This glides on, smudges easily with the smudger provided, and stays where you put it. Don't apply thick eyeliner. A bit on the outer corner of your eyes makes the eye pop without looking unnatur...
Waterproof Eyeliner Pencils and Liquid ...
So many color options! There is something for everyone. Opt for a more neutral color to achieve the natural look.
Lipstick Makeup | MAC Cosmetics – Official Site
My go-to for lips. Gloss may not last as long as a lip stain, but it looks fantastic and luscious on your lips.
Lip Gloss | MAC Cosmetics – Official Site
Definitely worth using at the end of your routine. Make your effort last with this long-lasting, affordable setting spray!
Lasting Makeup Setting Spray
You can’t go wrong with Anastasia Brow products. Anastasia started the brow grooming craze in the 90s. Her products are unbeatable and long-lasting. A helpful brow quiz can be found on the website, just in case you aren’t sure what you need!
Brows - Anastasia Beverly Hills
Long-lasting lip liner. So many shades! As we mature, we must line our lips to avoid looking older with “feathering” lipstick.
Lip Liner- Anastasia Beverly Hills Cosmetics & Beauty