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Top Trending Makeup Products of 2025
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items As makeup trends continue to evolve, these top products have emerged as the must-haves for 2025. From long-wearing foundations to highly-pigmented eyeshadows and lipsticks with unbeatable staying power, these products are making a major impact in the...
Rihanna’s Fenty Beauty continues to dominate with its inclusive range of shades. The Pro Filt'r Soft Matte Powder Foundation delivers full coverage with a smooth, matte finish that lasts all day, ideal for all skin types, particularly oily skin.
Pro Filt'r Soft Matte Powder Foundation
This full-coverage, long-wearing foundation is perfect for creating a flawless base. It offers a matte finish with a breathable formula that blurs imperfections and minimizes pores, making it a favorite for both everyday wear and special occasions.
Airbrush Flawless Foundation For A Flawless Match
Rare Beauty's liquid blush provides a soft, buildable flush of color. Known for its ultra-blendable formula and wide range of shades, it has become a favorite for a natural, radiant look. It’s lightweight, long-lasting, and suitable for all skin tone...
Soft Pinch Liquid Blush | Long-Lasting Dewy & Matte Blushes
This innovative brow gel is a game-changer for sculpting and setting brows. It offers a strong hold without the crunchy texture, ensuring brows stay in place all day with a smooth, lifted finish.
Brow Freeze
Maybelline’s Lash Sensational mascara has taken the beauty world by storm with its sky-high volumizing formula. It creates length, volume, and definition without clumping, making it a go-to for dramatic yet natural-looking lashes.
Lash Sensational Sky High® Washable Mascara
Tarte’s Shape Tape is still a staple in many makeup bags. With its full coverage, crease-proof formula, it effectively conceals dark circles, blemishes, and redness while brightening and lifting the under-eye area.
shape tape™ full-coverage concealer
Huda Beauty's Glowish offers a hybrid between skincare and makeup with a lightweight, hydrating formula that leaves a radiant glow. This skin tint evens out skin tone while providing a fresh, dewy finish that’s perfect for a natural look.
HUDA BEAUTY GloWish Vegan Skin Tint 05 Medium
Known for its rich pigmentation and high-quality formulas, Pat McGrath's Mothership V eyeshadow palette delivers an array of stunning shades, from velvety mattes to sparkling metallics, ideal for creating both bold and everyday eye looks.
Mothership X: Moonlit Seduction
Urban Decay’s Naked collection, with its iconic eyeshadow palettes, continues to be a favorite. The latest release in the series, "Naked 10," features a mix of neutral shades with high pigmentation and long-lasting formulas for all-day wear.
Naked Eyeshadow Palettes
Milk Makeup’s Kush mascara is infused with hemp-derived cannabis oil, which nourishes and strengthens lashes while providing high-volume, dramatic length. The unique brush design ensures full lash coverage and clump-free application.
Vegan KUSH Mascara for High Volume Lashes
A long-time favorite for covering blemishes, dark circles, and redness, this concealer has a creamy texture that blends seamlessly for a radiant, smooth finish that lasts all day.
Radiant Creamy Concealer
A full-coverage foundation with a lightweight texture, offering a natural matte finish that controls oil and blurs imperfections, perfect for all-day wear without the need for touch-ups.
BEAUTY, Lancôme Teint Idole Ultra Wear Lifeproof Collection Review
This cult-classic bronzer delivers a natural-looking tan with a matte finish, offering buildable coverage for a sun-kissed look without any shimmer or shine.
Hoola Matte Bronzer powder bronzer for face
Known for its incredible staying power, this liquid lipstick delivers bold, matte color that stays put for up to 16 hours without fading or transferring, making it a top choice for long days and nights.
Super Stay Matte Ink® Liquid Lipstick
A groundbreaking setting powder that creates a soft-focus, candlelit glow. It blurs imperfections and enhances skin’s natural radiance, giving you a flawless, ethereal finish.
Ambient™ Lighting Finishing Powder | Your Perfect Light
Loved by makeup artists, this high-performance eyeshadow palette offers a wide variety of matte, shimmer, and metallic shades with intense pigmentation and smooth blendability for creating any eye look.
EYESHADOW PALETTES
A multi-tasking product that provides full coverage, sun protection (SPF 50+), and anti-aging benefits. It gives the skin a smooth, even finish while still looking natural and skin-like.
CC+ Cream Full-Coverage Foundation with SPF 50+
This universally flattering nude-pink lipstick has become a best-seller due to its creamy texture and long-lasting wear. It adds the perfect touch of color for both natural and bold makeup looks.
Nude Pink Lipstick: Pillow Talk - Matte Revolution
Fenty’s Gloss Bomb delivers high shine and subtle shimmer in a universally flattering shade, making lips appear fuller and more hydrated. It's a go-to gloss for a quick, glossy finish.
Gloss Bomb Universal Lip Luminizer
A silky smooth primer that blurs imperfections and extends makeup wear. Tatcha’s formula is infused with silk extracts and offers a pore-blurring, flawless base that holds makeup in place all day.
The Silk Canvas - Protective Primer Balm