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Glow Outside the Umbrella; 19 Skincare Brands with No Ties to the Big 3

Purple Star emoji 19 items
This curated lineup celebrates skincare brands that stand on their own and havent sold out. They are independently owned, privately held, or operate beyond the reach of BlackRock, Vanguard and State Street.  Buying directly from the brand's official website instead of mass retailers ensures not even a portion will go through corporate channels and helps these brands thrive on their own terms.
 
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Family owned, ocean derived ingredients in products. Great story behind the brand! Very inspiring
OSEA® Malibu - Skincare from the Sea | Vegan Skincare Brand & Products
 
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This has to be the best and most informative skincare website Ive ever seen. Very thorough describing every ingredient and how to use the product. Korean skincare at its finest! creating "Glass skin" is their concept and wonderful products to achieve...
Peach & Lily | Korean Skin Care and K-Beauty Products
 
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Cocokind really is 'kind'. its kind your skin, the environment and budget. Every product Ive used I liked and scanned with my yuka app and they always rank like 93! Affordable, gentle and effective
cocokind.com - conscious Skincare
 
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Alpyne  is an amazing company that uses mountain plants from Jackson Hole, WY. Arnica, sage, and calendula are just a few examples. The founder was a clinical skincare specialist in NY and moved to WY to start a better, natural solution to skincare needs.
Clean Clinicals & Mountain Plants for Hydrated, Youthful Skin
 
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All products from Earth Harbor are 100% Natural. Using both ocean nutrients and active land botanicals. the founder was the first ever toxicologist and herbalist. They believe in zero waste and these products are so perfect in every unharmful way yo...
Earth Harbor Naturals | Purely Natural, Ethical, Sea-Active Skincare
 
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Organic, food-grade ingredients and glass packaging — completely independent and refreshingly transparent.
LOLI Beauty | Natural Beauty Products - Organic Skincare
 
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Founded by two herbalists in California, crafting skincare as close to nature as it gets.
Earth Tu Face | All Natural Skincare
 
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Farm-sourced ingredients in every jar, with a focus on purity and regenerative agriculture. Woman-led
Plant Medicine for the Skin™ - Laurel Skin
 
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Hawaiian-made with hand-blended botanicals and ocean vibes. Family-owned.
LEAHLANI SKINCARE
 
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Tibetan-inspired luxury skincare built around ancient botanicals. Indie-owned and ethereal.
AKAR Skin: Leading Maker in Plant Nutrition for Delicate Skin
 
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Family-run and rooted in science, this brand uses small-batch formulations for serious skin health.
Marie Veronique
 
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100% pure. The name says it all. Love the face scrubs and they have an amazing rosemary hair growth serum. (semi-annual sale on now too!)
100% PURE: Organic & Natural Beauty Products
 
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Mad Hippie believes in simplifying routines and creating minimalist, high-performing skincare. Clean beauty with amazing results.
Mad Hippie | Skincare, Sunscreen & Cosmetics | Natural, Organic Beauty
 
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Herbivore believes that less is more and they have some really great products like the Aquarius Cleanser and the Coco mint scrub!
Plant-Powered, Clinically-Effective Skincare
 
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Skinfix is clean clinical grade skincare that is backed by actual dermatologists and clinically tested with proven results. I like it because it doesnt have the heavy pricetag like most clinical skincares and the products DO work!
Skinfix - Your skin. Your fix. – Skinfix USA
 
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I have to thank Ipsy for giving me a sample of the glacier cleanser and introducing me to awesome brand! My face felt so refreshed! I looked everywhere for this brand and finally I saw it at JCP of all places! I didn't know they had their own website...
Vegan, Cruelty-free, natural skincare :: skyn ICELAND
 
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Straight out of Vermont Ursa Major uses forest-infused ingredients and its effective and super affordable. Their 4 in 1 face wipes do it all- cleanse, exfoliate, soothe and hydrate. Perfect for rushed mornings!
Ursa Major | A Fresh Take on Clean Skin Care
 
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You may have heard or tried this brand before, its widely used in spas across the globe. They have so many great organic products like the Strawberry Rhubarb Hyaluronic Hydrator and I love their scrubs and masks. All of these products are made by han...
Eminence Organics Skin Care
 
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Naturopathica believes your skin is a reflection of what's actually going inside your body. They have over 270 spas. I haven't tried this particular brand yet but I am definitely going to try it!
Botanical Skincare and The Healing Power of Touch | Naturopathica