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Affordable Drugstore Beauty Products for Makeup Newbies

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Even though I’m 30, the only makeup I ever wore for years has been mascara, lipstick, and eyebrow pencil. That’s pretty much it. Over the past few months, I’ve been experimenting with more makeup as a form of mama self-care so I don’t feel and look l...
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Eyes & Brows

Try the lash primer, mascara, eyeliners, brow pencil, spoolie, and eyeshadows I swear by!
 
Valerie Curnutte profile picture
Use this primer to help lengthen and thicken your lashes before applying regular mascara.
L’Oréal Voluminous Lash Paradise™ Mascara Primer/Base
 
Valerie Curnutte profile picture
I love how long and separated my lashes are after applying this mascara!
L'Oréal Paris Telescopic Original Waterproof Lengthening Mascara
 
Valerie Curnutte profile picture
These creamy eye pencils are so versatile! I use them as eyeshadows and highlighters. I own more than half of the colors! You can easily blend shades using a makeup sponge.
NYX Professional Makeup Jumbo Eyeshadow Pencil
 
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This eye liner pencil is the OG for a reason! While it isn’t the longest lasting eye liner, it glides effortlessly along your skin with a bold pigment and is easy to blend out for a smoky eye. You get a lot of product for only $2!
wet n wild Color Icon Kohl Eye Liner Pencil
 
Valerie Curnutte profile picture
I have the Rose Water and Cream & Sugar palettes so far!
Bite-Size Mini Eyeshadow Palette
 
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This is my go-to eyebrow pencil! It fills in my brows nicely while still looking natural. I use the shade Ash Brown. I recommend getting a slightly lighter shade than your actual brows to help them look as natural as possible.
L’Oreal Brow Stylist Definer Mechanical Waterproof Eyebrow Pencil
 
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On days when I’m rushing and don’t have time to fill in my eyebrows, I use this to brush out and shape my eyebrows on the go.
e.l.f. Eyelash & Brow Wand Spoolie Brush

Lips

e.l.f. lip liner pencils are crazy affordable and Burt’s Bees Lip Shimmers are gorgeous!
 
Valerie Curnutte profile picture
These lip liners glide smoothly across your lips with a creamy texture and deep pigment. I love all the color variations and bought most of them! And for just $2 per pencil, the value is insane!
e.l.f. Cosmetics Cream Glide Lip Liner
 
Valerie Curnutte profile picture
I’ve used these sheer lipsticks for many years and have most of the shades! They’re a staple in my makeup bag. I love the minty tingle from the peppermint oil.
Burt’s Bees Lip Shimmers
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Face

I’m a low makeup girlie favoring light-to-medium coverage, so I don’t often use foundation.
 
Valerie Curnutte profile picture
If you suffer from redness, this concealer will be your new BFF! It’s more effective than the expensive Il Makiage green primer at a much lower price point. Sometimes I use this without foundation when I’m short on time.
Maybelline Instant Age Rewind® Eraser Color Correcting Concealer
 
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This under-eye putty concealer really does help brighten dark circles! Use the e.l.f. concealer sponge to apply it for the best results.
e.l.f. Putty Color-Correcting Under Eye Brightener
 
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This powder is so versatile! Lately, I’ve been using it as a makeup setting powder. It’s super effective!
ETUDE Zero Sebum Drying Powder (K-Beauty)

Makeup Sponges

I love e.l.f.‘s makeup sponges! They’re good quality for a very low price!
 
Valerie Curnutte profile picture
This is a good sized, bouncy sponge for blending creams and liquids. Make sure you soak it and wring out so it’s damp before each use. Otherwise, it will absorb too much product.
e.l.f. Blending Sponge
 
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You can use this sponge to highlight, contour, and blend. I specifically use it for blending cream eyeshadow.
e.l.f. Precision Sculpting Makeup Sponge
 
Valerie Curnutte profile picture
I love using this sponge to apply concealer under my eyes! The narrow shape and sharp angle ensures thorough product application. It’s best used with liquid, putty, or cream concealers. Moisten the sponge before using.
e.l.f. Camo Concealer Sponge

Makeup Brushes

e.l.f. makeup brushes do the trick for cheap! They have a brush for every possible makeup application.
 
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This is the main brush I use for applying eyeshadow on my lids.
e.l.f. Eyeshadow Brush
 
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The shape of this brush is ideal for blending eyeshadows in your eyelid creases.
e.l.f. Eye Crease Brush
 
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This brush is perfect for smudging eyeshadow under your bottom lash line.
e.l.f. Smudge Brush
 
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You can straighten your eyeliner into sharper lines with this brush.
e.l.f. Small Angled Eyeliner Brush
 
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I much prefer this flatter design over the bulky foundation brushes.
e.l.f. Foundation Brush
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Valerie Curnutte profile picture
The size and thickness of this brush is perfect for under-eye concealer!
e.l.f. Flawless Concealer Brush