Here are 20 of the best foundations, categorized by skin type, finish, and coverage to help you sell them effectively.
A long-wearing, transfer-resistant foundation that stays flawless for up to 24 hours. Perfect for customers who want matte, full coverage that lasts through heat, humidity, and sweat.
Key Features:
✔️ Oil-free, shine-controlling formula
✔️ Full cove...
Double Wear Stay-in-Place Foundation | Estée Lauder
Extreme full coverage that blurs imperfections instantly. This foundation has a matte yet radiant finish, making the skin look airbrushed without looking flat.
Key Features:
✔️ Sweat-proof and long-lasting
✔️ Blurs texture and acne scars
✔️ High-pig...
#FauxFilter Luminous Matte Foundation - Huda Beauty
A budget-friendly foundation that feels lightweight yet long-wearing. It provides medium to full coverage with a natural, breathable finish.
Key Features:
✔️ Sweat-proof and transfer-resistant
✔️ Suitable for all skin types
✔️ Buildable coverage
Infallible 32 Hour Fresh Wear Foundation - L'Oreal Paris
A hydrating foundation infused with skincare ingredients like peptides and algae extract. It provides natural, radiant coverage while improving skin texture over time.
Key Features:
✔️ Boosts hydration and luminosity
✔️ Medium, buildable coverage
✔️...
Light Reflecting Advanced Skincare Foundation
A shine-controlling, oil-free foundation that keeps skin matte without feeling dry or heavy. It’s humidity-proof and long-wearing, making it perfect for oily skin.
Key Features:
✔️ Blurs pores and controls shine
✔️ 50+ inclusive shades
✔️ Sweat-resi...
Pro Filt'r Soft Matte Longwear Foundation | Fenty Beauty
This luxury foundation gives a flawless, silky finish that works for both dry and oily areas. It provides a natural glow without excess shine.
Key Features:
✔️ Lightweight and breathable
✔️ Medium coverage with a radiant finish
✔️ Great for both dry...
Luminous Silk Perfect Natural Glow Foundation - Armani Beauty
A hydrating yet oil-controlling formula that smooths the skin while providing a natural matte finish. It has a soft-focus effect that minimizes pores and fine lines.
Key Features:
✔️ Contains hyaluronic acid for hydration
✔️ Matte but never dry-look...
Airbrush Flawless Foundation - Charlotte Tilbury
A sheer, skin-like foundation that enhances natural beauty rather than covering it. Perfect for no-makeup makeup lovers.
Key Features:
✔️ Hydrating, water-based formula
✔️ Waterproof and transfer-resistant
✔️ Buildable coverage
MAC Studio Face and Body Foundation
A moisture-rich foundation infused with coconut water and hyaluronic acid, giving the skin a natural, dewy glow.
Key Features:
✔️ Medium-to-full coverage
✔️ Suitable for dry or combination skin
✔️ Long-wearing and photo-friendly
Born This Way Flawless Coverage Natural Finish Foundation
A 16-hour wear, matte foundation that feels lightweight but keeps shine under control all day.
Key Features:
✔️ Sweat-resistant and non-transferable
✔️ Blurs pores and fine lines
✔️ Matte but comfortable finish
Dior Forever: Transfer-Proof Matte Face Foundation | Dior US
A high-end, buildable foundation that provides an airbrushed, second-skin effect. It’s lightweight but offers beautiful coverage.
Key Features:
✔️ Skin-like, radiant finish
✔️ Lightweight and breathable
✔️ Luxury feel and packaging
Skin Fetish: Sublime Perfection Foundation
-lightweight tint that enhances natural skin rather than covering it. Ideal for customers who prefer a dewy, minimal makeup look.
Key Features:
✔️ Ultra-light coverage
✔️ Hydrating and breathable
✔️ Evens out skin tone naturally
Perfecting Skin Tint - Glossier
A clean, mineral-based foundation that provides natural coverage without irritating the skin. Perfect for acne-prone or sensitive skin types.
Key Features:
✔️ Talc-free and non-comedogenic
✔️ Natural, breathable finish
✔️ Contains SPF for sun protec...
bareMinerals Original Loose Powder Foundation with SPF 15
A full-coverage stick foundation that blends effortlessly and provides a smooth, natural-matte finish.
Key Features:
✔️ Creamy, blendable formula
✔️ Travel-friendly stick format
✔️ Buildable from medium to full coverage
Vanish™ Seamless Finish Foundation Stick
A lightweight powder foundation that provides buildable coverage and shine control without looking dry or cakey.
Key Features:
✔️ Great for touch-ups on the go
✔️ Smooths skin without creasing
✔️ Matte but non-drying
Pro Filt'r Soft Matte Powder Foundation - Fenty Beauty
A skincare-infused foundation that provides coverage while nourishing and improving skin texture over time.
Key Features:
✔️ Contains aloe and rosehip oil
✔️ Medium coverage with a radiant finish
✔️ Clean, non-toxic formula
True Skin Serum Foundation - Medium Coverage Clean ...
A hydrating CC cream that provides great coverage while improving skin texture. Infused with anti-aging ingredients and SPF 50.
Key Features:
✔️ Full-coverage but hydrating
✔️ Skincare + makeup in one
✔️ Blurs wrinkles and fine lines
CC Cream Full-Coverage Foundation SPF 50+ - IT Cosmetics
A clean beauty foundation packed with skincare benefits like niacinamide and peptides.
Key Features:
✔️ Lightweight, breathable formula
✔️ Clean, skin-loving ingredients
✔️ Natural, radiant finish
Revealer Skin-Improving Foundation SPF 25 - Kosas Cosmetics
Designed for photography and HD filming, this foundation provides a flawless, skin-like finish that looks airbrushed.
Key Features:
✔️ Medium to full coverage
✔️ Long-lasting and sweat-proof
✔️ Looks seamless in photos
HD SKIN Waterproof Natural Matte Foundation
A hybrid foundation + highlighter that gives the skin a red-carpet glow with a natural, luminous finish.
Key Features:
✔️ Glowy, soft-focus effect
✔️ Can be worn alone or under foundation
✔️ Blurs imperfections
Hollywood Flawless Filter: Glow Booster - Charlotte Tilbury