Cold calling and sales in general isn’t a volume game—it’s a systems game. Most people rely on scripts and hope. I’m building a repeatable engine where every variable—delivery, objection handling, timing—is trained and optimized. This is the stack be...
An essential initial read on the path to mastering the art of the cold conversation.
Cold Calling Sucks (And That's Why It Works)
Great for those times when you need some new cold tactics to experiment with.
Power Phone Scripts: 500 Word-for-Word Phrases
Read this book if you want a clear understanding of what executives value and how they would ideally like to be approached.
Selling to the C-Suite: What Execs Want
A masterful work on the art and science of persuasion, filled with relatable real world examples.
The Catalyst: How to Change Anyone's Mind
Jeffrey is a true sales grandmaster and his little red book arms you with a lifetime of sales laws that are to be understood and leveraged in a few short hours of reading.
The Little Red Book of Selling: 12.5 Sales Principles
The definitive text on mastering persuasion. Heralded by the likes of Alex Hormozi, this timeless work is essential in shifting your mindset to cold approaches.
Influence: The Psychology of Persuasion
Great book on the tactical side of selling.
25 Sales Habits of Highly Successful Salespeople
A must read to get the understanding of how your prospects see the world and how you can create messaging and scripts that align with their world views.
Objections: Ultimate Guide to Mastering Art & Science
Great for the subtleties of negotiation which happen so rapidly in cold approaches.
Roger Fisher and William Ury
Must read classic.
The Challenger Sale: Control Customer Talk
⭐️⭐️⭐️⭐️⭐️
The Unsold Mindset: Redefining Selling
Must must read to unlock practice strategies that will actually take you the next level.
Peak: Unleashing Your Inner Champion
Craig is a sales grandmaster who I've had the benefit of learning from. His frameworks and selling assets he arms you with are incredibly valuable. I think his work is a must follow for anyone striving for sales excellence.
What's Your Story?: Using Stories to Ignite Performance
An essential read to mastering any hard skill not just cold calling.
Mastery by Robert Greene - 9780143124177
Fresh perspective on conversation techniques and structuring. Very good listen.
