Beauty in 2025 is about expression, softness, and utility. From cloud lip mattes to glazed donut nails to humidity-proof hair sprays, these are the vibe-forward trends I can’t stop testing at my local Sephora in Bangkok. If you’re curious what’s actu...
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Makeup and Skincare
Makeup and Skincare
Here are some standout picks (and why they’re trending) in 2025
jelly / water textures are in, giving a soft, dewy flush without heaviness
Cooling Water Jelly Tint Blush + Lip Stain
skin rescue / “SOS” kits are gaining because people want versatile, multitasker essentials
SOS Skincare Minis Kit
anti-humidity frizz control is essential, especially with travel and tropical climates like Thailand where I'm currently based.
Dream Coat Supernatural Spray | The #1 Anti-Frizz Treatment
sheer, watercolor blushes fit the softer, blurred color trend. I used this daily for a quick soft glam.
Sheer For It Blush Tint - Tinted Lip and Cheek Stain
“filter” products (blur + glow) are rising as skin prep / base hybrid items
Halo Glow Liquid Filter Complexion Booster
plush, hydrating lip oils continue to dominate over matte lipsticks
Glow Reviver Tinted Lip Oil
kits with essential for travel
Viral Makeup Must-Haves Set
Soft-matte blur that feels like a tinted balm
Soft Matte Tinted Lip Balm
Glossy, glassy finish for every manicure
Glazed Donut Inspired Nail Colors
Minimal base, maximal eyes
Modern Renaissance Eyeshadow Palette
Less is more — one product that does three jobs
ILIA Beauty | Clean Makeup, Cosmetics, & Skincare
Next-gen skin tech meets daily routine
Liquid Skin Booster Serum | Exosome AHA+BHA+PHA
My go-to red light mask at home when I skip facials
