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What’s in My Makeup Bag: Everyday Essentials I Actually Use

Purple Star emoji 24 items
What’s in my makeup bag ✨ I’ve finally narrowed it down to the products I genuinely use every single day — the ones that make getting ready feel easy and enjoyable. My routine is all about that soft, glowy finish that still feels lightweight and brea...
Sections
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The base edit

Your flawless base starts here — my go-to primers, foundations, and concealers for smooth, even, long-lasting skin.
 
Heather rowe profile picture
My all time favourite concealer, application is very smooth and the finish is great!
The Multi-Tasker Concealer – Hydrating Concealer
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Heather rowe profile picture
Genuinely one of my absolute favourite primers! Great coverage and great for fixing redness
Colour Correct Primer
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Heather rowe profile picture
The best OG face primer! Will always come back to this!
The POREfessional Pore Minimizing Primer - Benefit Cosmetics
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Heather rowe profile picture
My everyday primer, great for if you want your makeup to last all day
e.l.f. Power Grip Primer
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Heather rowe profile picture
great quality foundation, great shade match and lasts all day
Sleek In Your Tone 24 Hour Foundation
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Heather rowe profile picture
perfect for covering and great as a darker concealer
Kind & Free™ Hydrating Concealer
 
Heather rowe profile picture
my favourite product to use in the summer, great for adding that little bit extra colour
Super Stay 24HR Skin Tint With Vitamin C - Foundation
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Powders

 
Heather rowe profile picture
The best setting powder, great for blurring and smoothing base
Easy Bake Loose Baking & Setting Powder - HUDA BEAUTY
 
Heather rowe profile picture
My favourite drugstore translucent powder
Stay Matte Pressed Powder

The lash edit

Level up your lashes. My go-to mascaras for instant lift, bold volume, and effortless everyday definition.
 
Heather rowe profile picture
great quality waterproof mascara
DEBORAH MASCARA 24ORE INST, MAXI VOLUME
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Heather rowe profile picture
Amazing quality mascara, great for evening or daytime
Better Than Sex Volumizing Mascara - Too Faced
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Heather rowe profile picture
My go to everyday mascara! Love a waterproof mascara and definitely lasts all day!
Maybelline Colossal Mascara
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Brows

Brows, perfected. Everything you need to shape, define, and slay—from a sculpting kit for flawless arches to a precision pen for those on-point strokes.
 
Heather rowe profile picture
My absolute favourite go to product for my eyebrows
Brow This Way Eyebrow Sculpting Kit
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Heather rowe profile picture
The best drugstore product for sculpting brows
Makeup Revolution Brow Fixer

Shaddow

Eyes that wow. From everyday neutrals to bold, statement shades, this edit has all the palettes and pigments you need to create endless looks that turn heads.
 
Heather rowe profile picture
great for quick and easy eyeshaddow application
ColorStay™ Crème Eyeshadow
 
Heather rowe profile picture
The Best Palette - so many colour options to use
Makeup Revolution Reloaded Provocative

Glow & Sculpt

Glow, sculpt, and flush. From sun-kissed bronzers to radiant highlighters and soft, poppin’ blushes—this edit has everything you need to sculpt, glow, and bring your cheeks to life.
 
Heather rowe profile picture
very pigmented! love the colour options
Makeup Revolution Beam Bright Highlighter
 
Heather rowe profile picture
Beautiful shades, very pigmented
Makeup Revolution Reloaded Highlighter
 
Heather rowe profile picture
The best drugstore bronzer - so many colour options
Makeup Revolution Mega Bronzer
 
Heather rowe profile picture
My favourite liquid bronzer! Perfect for adding that extra bronze!
e.l.f. Camo Liquid Bronzer & Contour
 
Heather rowe profile picture
great pigment, good colour options, great drugstore option
Blusher
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Heather rowe profile picture
very pigmented! definitely my favourite blush
Sleek Makeup Face Form Blush
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Heather rowe profile picture
Great quality blush in a variety of different colours
Pocket Blush Buildable Hydrating Cream Blush - Rhode
 
Heather rowe profile picture
A great affordable drug store blush
Revolution Blusher Reloaded Pressed Powder