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Budget Beauty Wins 🧡

Purple Star emoji 28 items
You don't have to spend a fortune to find products you'll genuinely love. These are my favorite budget-friendly beauty picks that have earned a spot in my everyday routine.
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Face

 
Zia Suvero profile picture
This is what I reach for when I want my skin to look like skin. It feels lightweight, gives a beautiful natural finish, and somehow makes me look more awake without feeling like I'm wearing a full face of makeup.
2-3 Light True Match Nude Hyaluronic Tinted Serum - L'Oréal | Ulta Beauty
 
Zia Suvero profile picture
Whenever I want something quick and effortless, this is usually what I grab. It evens out my skin while still looking fresh and natural, and the price honestly makes it even better.
Fair Bare Focus Tinted Hydrator Tinted Skin Veil - Wet n Wild | Ulta Beauty
 
Zia Suvero profile picture
I love how this powder sets my makeup without taking away all the glow. It keeps everything looking soft and smooth instead of flat.
Tan Warm Halo Glow Powder Filter Pressed Powder - e.l.f. Cosmetics | Ulta Beauty
 
Zia Suvero profile picture
Whenever I need extra coverage without spending a lot, this is my pick. A little goes a long way, and it stays put surprisingly well all day.
Fair Rose Hydrating Camo Concealer - e.l.f. Cosmetics | Ulta Beauty
 
Zia Suvero profile picture
If you want a foundation that looks much more expensive than it is, trust me on this one. It blends beautifully, wears well throughout the day, and has become one of my favorite affordable finds.
11 Fair Neutral Soft Glam Satin Foundation - e.l.f. Cosmetics | Ulta Beauty
 
Zia Suvero profile picture
This is one of my favorite affordable highlighters because it looks so natural. Whenever I wear it, my skin just looks fresh and healthy instead of overly shiny.
Be My Highlight 01 Pure Nude Highlighter - Essence | Ulta Beauty
 
Zia Suvero profile picture
There's a reason this has been popular for years. It's one of those products I can always count on to make me look more rested, even after a long night.
095 Instant Age Rewind Eraser Dark Circle Treatment Concealer - Maybelline | Ulta Beauty
 
Zia Suvero profile picture
Believe me, you don't have to spend a fortune on a good setting powder. This one keeps shine under control while still letting my skin look natural.
40 Dark Fit Me Loose Finishing Powder - Maybelline | Ulta Beauty
 
Zia Suvero profile picture
This is one of those products I always reach for when I want my makeup to last a little longer. It helps everything look fresh and keeps my makeup from fading throughout the day without feeling heavy.
2.03 oz Make It Last Original - Natural Finish Setting Spray - Milani | Ulta Beauty

Cheeks

 
Zia Suvero profile picture
I didn't expect to love this as much as I do. A tiny dot goes a long way, and it gives my cheeks the prettiest healthy looking flush that lasts all day.
Peach Perfect Camo Liquid Blush - e.l.f. Cosmetics | Ulta Beauty
 
Zia Suvero profile picture
This is one of those products I keep coming back to. It adds the perfect touch of color and glow, and honestly looks like something that costs much more.
Luminoso Baked Blush - Milani | Ulta Beauty
 
Zia Suvero profile picture
If you're nervous about bronzer, I'd start with this one. It's easy to blend, looks natural, and gives just the right amount of warmth without looking muddy.
Bronzer Butter Bronzer Murumuru Butter Bronzer - Physicians Formula | Ulta Beauty
 
Zia Suvero profile picture
I love how effortless this highlighter is. It gives a soft glow that catches the light beautifully without looking too glittery or over the top.
Liquid Gold Halo Glow Highlight Beauty Wand - e.l.f. Cosmetics | Ulta Beauty

Eyes

 
Zia Suvero profile picture
This is my go-to brow pencil when I want natural looking brows without spending a lot. It's easy to use, blends well, and always gives me soft, everyday brows.
Neutral Brown Instant Lift Brow Pencil - e.l.f. Cosmetics | Ulta Beauty
 
Zia Suvero profile picture
Whenever I want my brows to look a little fuller, I reach for this. It adds just enough color and hold without making my brows feel stiff.
Espresso Thick it Stick it! Thickening Brow Gel Mascara - NYX Professional Makeup | Ulta Beauty
 
Zia Suvero profile picture
I still can't believe how affordable this mascara is. It gives my lashes so much length and volume, and it's easily one of my favorite drugstore finds.
Black Lash Princess False Lash Effect Mascara - Essence | Ulta Beauty
 
Zia Suvero profile picture
If you love a sharp wing, this one is worth checking out. The brush is easy to control, the color is intensely black, and it stays put throughout the day.
Black Epic Ink Waterproof Liquid Eyeliner - NYX Professional Makeup | Ulta Beauty
 
Zia Suvero profile picture
This palette has all the everyday shades I actually use. It's easy to create both soft daytime looks and something a little more defined for the evening.
Mauve Mode ChromaPlus 6-Pan Eyeshadow Palette - Morphe | Ulta Beauty

Lips

 
Zia Suvero profile picture
This is one of those little makeup staples I always keep around. It glides on smoothly, lasts well, and makes any lipstick or gloss look even better.
Nude Truffle Slim Lip Pencil Lip Liner - NYX Professional Makeup | Ulta Beauty
 
Zia Suvero profile picture
I keep this in my bag because it's so easy to wear. It leaves my lips feeling soft, adds a beautiful shine, and never feels sticky.
Pink Quartz Glow Reviver Lip Oil - e.l.f. Cosmetics | Ulta Beauty
 
Zia Suvero profile picture
There's a reason this gloss has been a favorite for years. It's comfortable, shiny without being sticky, and comes in so many gorgeous shades.
Praline Butter Gloss Non-Sticky Lip Gloss - NYX Professional Makeup | Ulta Beauty
 
Zia Suvero profile picture
Whenever I want my lips to look a little fuller and extra glossy, this is what I reach for. It feels comfortable and gives such a pretty finish.
Ice Lifter Gloss with Hyaluronic Acid - Maybelline | Ulta Beauty
 
Zia Suvero profile picture
I like keeping the travel size in my bag for touch-ups or when I'm on the go. It gives my lips a fuller look with a glossy finish, and a little tingling is totally normal when you first apply it.
I think you'll love what's in my bag and it should be added to your ...

Tools & Accessories

 
Zia Suvero profile picture
This is the makeup sponge I keep coming back to. It blends foundation so effortlessly and always leaves my makeup looking smooth and natural.
Miracle Complexion Makeup Blending Sponge - Real Techniques | Ulta Beauty
 
Zia Suvero profile picture
If you're looking for a great sponge on a budget, this one is definitely worth checking out. It gets nice and soft when damp and blends makeup beautifully.
Total Face Sponge - e.l.f. Cosmetics | Ulta Beauty
 
Zia Suvero profile picture
This is such a great starter brush set. It has the brushes I actually use most often, and the quality makes doing my makeup so much easier.
Everyday Essentials Makeup Brush & Sponge Set - Real Techniques | Ulta Beauty
 
Zia Suvero profile picture
A good lash curler really makes a difference, and this one does the job so well without pinching. It's one of those affordable tools that I use all the time.
Pro Eyelash Curler - e.l.f. Cosmetics | Ulta Beauty
 
Zia Suvero profile picture
Keeping my brushes and sponges clean helps them last longer, and this cleanser makes the job quick and easy without being harsh.
6.0 oz Makeup Brush + Sponge Shampoo - EcoTools | Ulta Beauty