Benedict Bonny

I used to think selling meant being pushy because I am an introvert, and that fear alone kept me broke for years. But the books in this list changed that. They taught me that selling is really about understanding people, not manipulating them. I am a big fan of Brian Tracy and have read a lot of his books. But this particular book, “The Psychology of Selling”, alone reshaped how I approach every offer I make today, from ad copy to client calls.

I learned early that no business grows further than your ability to lead people and communicate clearly — whether that's a customer, a team, or an audience. And I am someone who is always afraid of the crowd and always struggles to give a public speech. These are some of the books that boosted my self-confidence, shaped how I show up in conversations, in content, and in every relationship tied to my work.

As a struggling student in the university, one thing life taught me early was that there's a difference between hustling and building. These books taught me that difference. They gave me the habits and strategic thinking I needed to stop chasing quick wins and start building something that actually compounds. I still return to these ideas whenever I'm making decisions in my ecommerce store where I sell watches and Jewelry or any of my other ventures.

Before I built anything worth talking about today, I had to fix how I talked to myself. These are the books that did that for me. They took me from a financially struggling student to someone who believed he could actually build a life on his own terms. Brian Tracy's books especially became like a personal coach I could return to whenever I doubted myself.

During my early years in the university, I didn't understand money. I just knew I didn't have enough of it. But with the help of these books, I was able to change how I think about earning, keeping, and growing money, and that shift mattered more than any income increase ever could. I still apply the ideas I got from these books today, especially when making decisions about where I should throw in few cash.