
This list rounds up the most viral, best-selling beauty products from Sephora this year — the ones you've seen all over TikTok, Instagram, and YouTube. From cult-favorite blushes to glow-boosting serums and iconic lip oils, these are the products beauty lovers can’t stop raving about in 2025. Whether you’re building your dream vanity or upgrading your daily routine, every item here is worth the hype.