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Here are 15 top viral Sephora products of 2025—from makeup must-haves to skincare cult favorites

Purple Star emoji 15 items
This list rounds up the most viral, best-selling beauty products from Sephora this year — the ones you've seen all over TikTok, Instagram, and YouTube. From cult-favorite blushes to glow-boosting serums and iconic lip oils, these are the products bea...
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Glow Recipe Watermelon Glow Niacinamide Dew Drops – A radiant serum-primer hybrid that gives glass-skin glow and brightens with niacinamide and watermelon extract
Watermelon Glow Niacinamide Dew Drops Serum
 
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A clean bronzing serum that delivers a sun-kissed warmth while protecting skin from pollution
D-Bronzi™ Bronzing Drops with Peptides
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"Buffet" + Copper Peptides 1% is now Multi-Peptide + Copper Peptides 1% Serum. An advanced age-supporting serum with additional antioxidant support. Peptides this powerful deserve to be on the label.
Multi-Peptide + Copper Peptides 1% for Wrinkles and Skin Elasticity
 
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Rare Beauty Soft Pinch Liquid Blush – Ultra-blendable, highly pigmented blush made famous by Selena Gomez and loved in all skin tones
Soft Pinch Liquid Blush
 
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Hybrid highlighter-primer that adds soft-focus radiance under or over makeup
Hollywood Flawless Filter
 
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Dual-texture blush delivering a buildable, dewy flush in Instagram-favorite shades
Major Headlines Double-Take Crème & Powder Blush Duo
 
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Plumping, dewy gel illuminator with radiance-boosting plant oils and vitamin C
Mini Glowy Super Gel Lightweight Dewy Multipurpose Illuminator
 
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A longwear favorite praised for extensive shade range and natural-matte finish
Pro Filt’r Soft Matte Longwear Liquid Foundation
 
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People are crazy about this Concealer and Foundation.Fermented-ingredient formulas for a clean, camera-ready complexion
HAUS LABS BY LADY GAGA Triclone Skin Tech Hydrating ...
 
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Iconic lip oil known for hydrating shine without stickiness and enhancing natural lip color
DIOR Addict Lip Glow Oil
 
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A tropical-scented tinted balm loved for hydration and natural glow on TikTok feeds
Lip Butter Balm - Summer Fridays
 
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Peptide-powered plumping balm favored in viral beauty reviews and fan lists
Pout Preserve Hydrating Peptide Lip Treatment
 
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Ultra fine spoolie brush and pencil ideal for natural, defined brows
Anastasia Beverly Hills Brow Wiz® Ultra-Slim Precision ...
 
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A waterproof setting spray that gives skin an all-day matte finish.
Mini On 'Til Dawn Mattifying Waterproof Setting Spray
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: A face palette with four luminous shades to use as highlighters or blush for a customizable backstage glow that stretches the boundaries of radiance.
BACKSTAGE Glow Face Palette