Winter, spring, summer, and fall. Through good times and bad, the beauty-verse offers a respite from worldly woes – and clean, sustainable, cruelty-free brands continue to woo consumers who value honesty, integrity, and safety. For Credo Beauty, what began as a commitment to ingredient transparency has evolved to encompass every aspect of production. Credo IS the place where discerning customers look for the best in the biz. Since its 2014 founding, Credo Beauty has championed indie brands, demanded transparency, and maintained strict standards that consumers not only want but deserve. At the center of Credo’s Clean Standard is “The Dirty List” – a comprehensive accounting of 2700 chemicals that companies cannot include in their products if they want to partner with Credo. And unlike “free-from” lists utilized by other widely known retailers, Credo’s commitment to safety and sustainability restricts and/or bans more ingredients than even the European Union (which just recently added 18 more substances under Commission Regulation (EU) 2026/78 that takes effect on May 1, 2026).
