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Need a deodorant that would make a professional performer applaud? Who doesn’t! AKT was born out of necessity and a desire for “durability, portability, and recyclability.”





Are the words “regeneration” and “reparative” part of your HG product descriptors? If so, Bonjout Beauty makes next-level products combining pharmaceutical-grade actives and a “patented biotech stem cell process” that even perform on sensitive skin.




DedCool avoids defining scents by typical industry descriptors, so finding your perfect fragrance has a different feel.





Looking for a vegan, non-toxic, cruelty-free lip balm with a universally flattering tint that truly tastes good AND protects your lips from UV damage? Finding Ferdinand has it!




Founder Sasha Plavsic’s beauty journey began when she set out to create a safe, natural, effective lip balm that was on par with her non-clean faves. Today, Plavsic formulates skincare and makeup products that enthrall the likes of Martha Stewart, Sa...







How does a solitary product sell out for over six months and gain a wait list of 35,000 clamoring soon-to-be-admirers? Have Chrissy Teigen refer to it as “the holy grail.”



You’ve no doubt seen Nécessaire in your social feed thanks to Ashley Tisdale, Courtney Cox, and Jennifer Aniston. Note: All three products listed below All three products have the National Eczema Association’s Seal of Approval.








— Founded by master makeup artist Rose-Marie Swift before Credo Beauty even existed, RMS Beauty has achieved cult status for its innovations in skincare and makeup.




On a personal note, my love of Josh Rosebrook’s products goes back several years.






Many experts, enthusiasts, and content creators on the Beautytap platform fell hard for celebrity hair stylist Mara Roszack’s brand, including me.










Paige DeSorbo, Apple Martin, Hailey Bieber, and Dree Hemingway all appreciate the brand’s hero products.





A well-established favorite among beauty lovers, Tata Harper counts Taylor Swift, Minnie Driver, Amanda Seyfried, and Kate Dennings among her devotees.






Looking for a clean brand with a California vibe and the blessing of the National Eczema Association? Then look no further than Tower 28 Beauty.







Luxury might not be the first word to come to mind when you think of botanical-centric skincare, but Brooke Shields, Jessica Chastain, Eva Mendez, and Lisa Rinna will tell you otherwise.



Favorite of Anne Hathaway, Jennifer Aniston, Nicole Kidman, and Reese Witherspoon, Gucci Westman’s products prove that “luxury” and “clean” are not mutually exclusive.














