Stacey Watts - Stacey on Social

Not every app on my iPad earns its spot. These are the 17 that do the actual work, running my content, my business, my brain, and occasionally reminding me to get up and move.

Running a business doesn't mean running yourself into the ground. These are the things I actually recommend for the days when 'do less, more intentionally' needs to apply to you too, not just your content calendar

The Alberta-made brands actually worth your money — small, independent, and doing it right. From apparel to skincare to soap made in someone's Bowness studio, these are the businesses I want to see win.

The actual setup behind my content, calls, and camera-on days — not a generic 'home office essentials' list, but the specific pieces that make it possible to run a marketing business (and look good doing it) from one room

No affiliate-bait 'must-have gear' list here — this is literally what's in my bag and on my desk to shoot, record, and produce content every day. Budget-conscious, road-tested, and good enough to make you look (and sound) professional without a full studio.

No fluff, no 'productivity porn' downloads I never open. These are the apps I actually use every day to run Stacey on Social, show up for my community, and stay sane while doing it.

Most marketing books are written for product companies selling to strangers. These aren't. This is a curated list for coaches, consultants, and service providers who sell trust, expertise, and relationships — not widgets. Skip the fluff, build a system that actually brings in clients