Benable — create shareable lists of things you recommend!
E.g., products you love, local businesses, travel recs - you can add anything to a Benable list!

Apps On My Phone That Actually Earn Their Spot

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No fluff, no 'productivity porn' downloads I never open. These are the apps I actually use every day to run Stacey on Social, show up for my community, and stay sane while doing it.
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Business Apps

The tools I actually open every day to run Stacey on Social — no bloated tech stack, no shiny object syndrome. Just the 7 apps doing the real work behind the content, the community, and the business

 
Stacey Watts - Stacey on Social profile picture
The home of The Content Shift. This is where I teach, coach, and hang out with my community daily — if you want to see what's inside, this is ground zero.
Skool
 
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My AI thinking partner for everything from content strategy to ghostwriting to actually finishing my book. If you're not using AI to lighten your workload yet, you're doing it the hard way.
Claude AI
 
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Where every idea, voice memo transcript, and half-formed thought goes before it becomes a caption, a lesson, or a chapter. My external brain.
Evernote
 
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Still one of my main platforms for connecting with my audience and showing up as Stacey on Social — imperfect, but essential.
Instagram
 
Stacey Watts - Stacey on Social profile picture
Where the real conversations happen right now. Less performance, more actual dialogue — which is exactly the kind of content I want to be part of.
Threads
 
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Keeps my family life running so my business doesn't run over it. If you're a parent trying to "show up" for both your kids and your clients, this one's a game-changer.
Skylight Calendar
 
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I've used this to schedule and manage content for years. It's the one tool I recommend without hesitation, and yes, that's my affiliate link if you decide to try it.
METRICOOL ▷ Social Media Management Tool
 
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Records and transcribes every call, coaching session, and voice memo so I'm not scrambling to remember what was said. It's basically the reason I never lose a good idea from a conversation.
Otter - AI Notetaker, Transcription, Insights

Video Apps

Everything I use to shoot, edit, and optimize video content — from quick social clips to YouTube. If you're building a video habit, this is the actual toolkit, not the aspirational one.

 
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My go-to for fast, simple edits on short-form content. Clean, quick, gets the job done without a learning curve.
InShot - Video Editor & Maker
 
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Great for adding motion, text animations, and templates that make Stories and Reels feel polished without eating up your whole afternoon.
Mojo - Social Video and Content App for Small Businesses
 
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Instagram's own editing app — solid for putting together Reels with more precision when I want a bit more control over the final cut.
Edits: Video Editor
 
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My pick for more advanced edits — layering, effects, and finer control when a project needs more than a quick trim.
Videoleap: Easy Video Editor & Maker
 
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Feeds it a long-form video and it finds the best clips, cuts them, and captions them automatically. A serious time-saver if you're repurposing podcast or webinar footage into short-form content.
OpusClip: AI video clipping and editing tool
 
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Where I manage everything on the channel — uploads, analytics, thumbnails, and keeping an eye on what's actually performing.
YouTube Studio
 
Stacey Watts - Stacey on Social profile picture
My behind-the-scenes YouTube SEO tool — keyword research, tags, and optimization so videos actually get found instead of disappearing into the algorithm.
TubeBuddy: YouTube SEO & Growth Tool for Creators