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Curly Hair Hairstylist: 30+ Years of Research…Hair Essentials

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Hair may be lifeless on its own, but with the right care, it can truly flourish. By using high-quality, small-molecule raw materials, you’re giving your hair the chance to thrive—not just coating it with empty promises. I’m here to help you navigate ...
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Healthy Hair Must Haves

 
Sherry Cassel profile picture
If you have hair this is the most important product you can own. The molecule is so small that it actually refills the cell membrane complexes throughout the inner core of the hair. There is nothing else like it on the market.
Lipid Layer Quencher (Referral) - Iuveni
 
Sherry Cassel profile picture
A Multifaceted Visionary in the Beauty Industry Meet Sherry Cassel, the force behind Straight Up Curls, a name synonymous with transformative haircare experiences. Sherry's passion for revitalizing hair has garnered global acclaim, earning her a devo...
Straight Up Curls
 
Sherry Cassel profile picture
One of the best products for curly hair! Clean, light, small molecule!
Innersense
 
Sherry Cassel profile picture
If you have curly hair, then this brush is your magic wand! My clients once I teach them how to use it can’t live without it!
Brushes & Combs - Bounce Curl
 
Sherry Cassel profile picture
Are you trying to find a curly hair specialist…this website will connect you to your dream stylist. All these pictures are my work, but you can find a stylist close to you.
CurlMaps - Find the Best Curly Hair Salons and Stylists Near You
 
Sherry Cassel profile picture
Hair is dead—surprising, right? But here’s the good news: we can still preserve its beauty. Teaming up, Iuveni Lipid Quencher and K18 work wonders, keeping that lifeless hair looking fresh, vibrant, and full of life for years!
Full-Size Leave-In Molecular Repair Hair Mask 50mL | K18Hair
 
Sherry Cassel profile picture
This is a newer product and it is absolutely amazing. I am one of the testing hairstylist and I specialize in curly hair and when this is used right it just creates the most amazing volume while also healing the hair.
AstroLift™ reparative volume spray | K18Hair
 
Sherry Cassel profile picture
If you are coloring, perming, or bleaching your hair this product should be used before any chemical service. If your hairstylist is still recommending that you come into the salon with dirty hair, she is creating damage in your hair!! Wash with this...
Un-Do-Goo® Shampoo - Remove Buildup from Hair - Malibu C
 
Sherry Cassel profile picture
If you are allergic to perfumes or have since the scalp, this is the product for you! It's fragrance free and has a low allergy rate!
Clarity Hairbath - Innersense Organic Beauty
 
Sherry Cassel profile picture
This goes with the clarity shampoo/hair bath. It is also fragrance and allergy free.
Clarity Conditioner - Innersense Organic Beauty
 
Sherry Cassel profile picture
I love this hairspray and it's not well known, but I would venture to say it's the best aerosol hairspray on the market!
MindBlown Hairspray: All-Day Hold and Shine | Jackwinn Pro
 
Sherry Cassel profile picture
A wet dry shampoo. Like nothing else on the market. Great for second day curly hair. It doesn’t leave the hair feeling gritty. My all time favorite dry shampoo.!
AirWash™ dry shampoo | K18Hair
 
Sherry Cassel profile picture
This product is a combination of a gel and a cream. It gives a great cast to curls, but once you break that cast you have soft, touchable, frizz free curls!
I Create Curl Memory - Innersense Organic Beauty
 
Sherry Cassel profile picture
Here’s a product from Spain that I’m really fond of—it’s made with care and meets those high European standards. Kin has been part of the same family for over 90 years, which feels so special in today’s world. They’ve kept that personal touch while s...
KINSTYLE - KIN Cosmetics