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What Is Your Style Alter Ego?

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But Rachael I don't have a Style Alter Ego… *meet my side eye* If you don't… You should! As adults life is too serious and frankly stupid sometimes to not play pretend and dress up! Your style alter ego isn’t about being fake; it’s about letting the ... Your alter ego’s waiting.
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Men's

Gone are the days of “just throw on a hoodie.” Your alter ego’s got opinions, playlists, and maybe a questionable past. Whether you’re channeling sad indie boy, tech bro with secrets, or the kind of villain who would never wear cargo shorts, this is ...

 
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The “Finance Bro On A Day Off” enter polos, boat shoes, the faint scent of IPA. He's chill BUT will explain stocks unprovoked.
Men's Polo Shirts
 
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The “Stylish Villian” He's rocking the turtlenecks, rings and chelsea boots. Either a creative director or you know just plotting something.
Men's Turtlenecks & Roll Neck Sweaters
 
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The “Vintage Thrift King” Everything is secondhand and cooler than you. Wears grandpa cardigans like a runway model.
Men's Best Sellers & Vintage Tees
 
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The “Tech Bro In Beta”  Minimalist tee, Allbirds, sad hoodie. Might be rich. Might be lost. Might be both.
Sustainable Men's Shoes, Wear-All-Day Comfort
 
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The “Skater Philosopher” Loose jeans (or shorts), graphic tee, beanie. Talks about art like it’s a sport.
Mens Sneakers & Casual Shoes - Shop the Collection
 
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The “Soft Boy In The Wild” Tote bag, pastel colors, mismatched socks. Cries at Mitski lyrics. (This is not bad by the way! Mentally healthy women appreciate emotional available men!)
Men's Pastel Clothes
 
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The “Athleisure Alpha” Sleeveless top, jorts and the perfect fade. Never sweats, even in lots of layers.
Mens Sleeveless Shirts
 
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The “Indie Dirtbag” (By dirtbag, I mean not afraid to get dirty, outdoorsie type)  Flannel, cords, mysterious aura. Looks like he lives in a garage. Possibly does.
Mens Flannel Shirts in Mens Shirts
 
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The “Mysterious Bookstore Guy” Glasses, cardigan, always reading something with a tragic ending. Might disappear forever at any moment.
Men's Cardigans
 
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The “Festival Sorcerer” Mesh top, glitter, cowboy boots. Doesn’t believe in shirts with sleeves. Free spirit all day!
Men's Sheer and Mesh Shirts: Stylish, Breathable Athletic Wear

Women's

She’s not just one woman, she’s a walking genre shift. One day she’s main character in a slow-burn romance, the next she’s the mysterious stranger in a true crime doc. Her closet holds multitudes, and every outfit is a mood ring with a side of delusi...

 
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The “Power Bitch” (I mean bitch with the most respect!) Structured blazer. Heels like weapons. You’re not attending the meeting, you ARE the meeting.
Women's Blazers & Vests | Oversized, Cropped & Tailored
 
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The “Romantic Escapist” Puff sleeves. Soft florals. Slightly delusional. Dresses like she’s always 30 seconds from running into a field.
Puff-Sleeve Dresses | Mini, Midi and Maxi
 
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The “Too Cool For This Planet” Girl,  Leathers, oversized shades, smudged eyeliner. Speaks in cryptic Instagram captions.
Women's Leather
 
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The “Soft Goth Librarian” Black-on-black. Flowy. Moody. Looks like she reads poetry and hexes exes, and she does!
Women's Black Lace Dresses
 
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The “Glamour Gremlin” Sequins to brunch. Faux fur to Walgreens. Why dress down when you can confuse people? (My favorite past time)
Women's Sequin Coats & Jackets
 
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The “Y2K Choas Baddie” Baby tee, low-rise jeans, claw clip. Smells like body glitter and childhood trauma.
Women's Baby Tees | Cropped + Graphic Baby Tees
 
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The “Chic But Chill Mom Friend” Cardigans, gold jewelry, sneakers. Can mediate a fight and match her matcha in one outfit.
Cardigans for Women in Womens Sweaters
 
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The “ Sporty Sleaze Babe” Track pants + crop top + heels. Her vibe says “going to the gym” but her lip gloss says “maybe not.”
Women's Pants
 
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The “Vampire At Coachella”  Dark lace, boots, weird rings. Probably makes candles and listens to Hozier.
Burgundy Lace Top
 
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The “Pinterest CEO”  Monochrome. Minimalist. Clean lines. Her closet looks like an algorithm. So does her life.
Women's Jumpsuits & Rompers