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Makeup for your 40s

Purple Star emoji 11 items
Your skin changes in your 40s and you may need to switch up your makeup routine.
Sections
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Foundations

Foundations that smooth out skin texture and don’t settle into cracks.
 
Wendy Parish profile picture
This is the most skin-like foundation I have ever tried. And it’s SO affordable.
AOA Satin Drops Foundation - Shop Miss A
 
Wendy Parish profile picture
This gives foundation coverage but feels like skincare. Super glowy and moisturizing for dryer skin. Great for if you don’t want to worry about a primer - this doesn’t need it.
Relove by Revolution Super Serum Foundation - Walmart.com
 
Wendy Parish profile picture
My go-to foundation when I want full coverage and long wear. It stays on!! It’s also vegan, paraben and fragrance free, and affordable!
Keep Me Covered Long-Lasting Foundation – essence makeup
 
Wendy Parish profile picture
I hunted for a concealer for the 40+ crowd and this is it. It is so light. So smooth. And it blends like a dream.
KVD Beauty Good Apple Lightweight Full-Coverage Concealer
 
Wendy Parish profile picture
My secret to getting glowy glass skin (even in my 40s!). Helps reduce redness and calms the skin.
Prime Focus Glass Correct Primer - Wet n Wild
 
Wendy Parish profile picture
Perfect for a no makeup day or under your makeup. I love how this reduces my redness and has a mineral sunscreen - I use this when I want to look like I’m not wearing makeup, but still have even skin tone.
Cicapair™ | Dr.Jart+

Eyes

 
Wendy Parish profile picture
These coral tones offer a soft look. Can mix and match mattes with glitters.
CORAL me maybe eyeshadow palette – essence makeup
 
Wendy Parish profile picture
These are easy to use and give you the lash extensions look for MUCH less. Can wear them several days in a row - and skip the rest of your makeup.
DIY Lash Extension Kit 280Pcs VIVAVENUS
 
Wendy Parish profile picture
Melts into skin like butter. So light it feels like you’re wearing nothing. Doesn’t crease or settle into fine lines around the eyes
KVD Beauty Good Apple Lightweight Full-Coverage Concealer

Lips

 
Wendy Parish profile picture
The long wear matte lip from this boutique shop is THE BEST EVER! I wore it on my wedding day and never touched it up once. I had to take it off at the end of the night.
Vanity & Glamour Cosmetics
 
Wendy Parish profile picture
We all know the sun ages us - but sometimes we forget about protecting our lips. This mineral sunscreen lip balm is eco-friendly and has a bit of shimmer and color - so you can look fab in the sunlight without damage.
Lip Care - Raw Elements