Benable — create shareable lists of things you recommend!
E.g., products you love, local businesses, travel recs - you can add anything to a Benable list!
đź“š 10 Books Every Marketer Should Read in 2025
10
items If you're in marketing — or even just love branding, psychology, or digital strategy — this book list is a goldmine. These are the exact books I keep coming back to whenever I need inspiration, clarity, or a fresh way to think about campaigns, conten...
Â
This is hands-down one of the most impactful books I’ve read on how and why content spreads. If you've ever posted something and wondered why it didn't blow up—or better yet, why some things do—this book will make you see marketing differently. Berge...
Contagious: Why Things Catch On by Jonah Berger, Paperback
Â
This is old-school gold. But it’s not outdated—it’s foundational. Cialdini breaks down the 7 principles that make people say “yes” (think: social proof, scarcity, reciprocity). Once you read this, you'll start seeing these techniques everywhere—from ...
Influence, New and Expanded: The Psychology of Persuasion|Hardcover
Â
I used to overthink my messaging—writing long descriptions, trying to sound smart, and accidentally confusing everyone. This book fixed that. Donald Miller shows you how to position your brand like the guide in your customer's story, not the hero.
W...
Building a StoryBrand 2.0: Clarify Your Message So Customers Will Listen
Â
Ever had a great idea fall flat because nobody got it? This book is all about how to make ideas stick in people’s minds. The authors teach you how to make messages simple, unexpected, concrete, credible, emotional, and story-driven.
Why It’s a Must:...
Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath, Dan ...
Â
This one’s a wild ride—in the best way. It challenges logic and shows how irrational thinking can often lead to the most genius marketing moves. It’s clever, witty, and packed with unexpected lessons (like why putting a red button on a toaster made i...
Alchemy: The Dark Art and Curious Science of Creating Magic in Brands ...
Â
This one’s a classic — and not in the “you should read it because it’s famous” kind of way. More like: you read it once and suddenly spot marketing mistakes everywhere, even in your own work. It’s that eye-opening.
Al Ries and Jack Trout lay out 22 ...
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!
Â
If marketing ever feels manipulative or superficial to you, this book will rewire your perspective. Godin shows that real marketing isn’t about tricking people—it’s about serving a tribe, making change happen, and showing up with authenticity.
Why I...
This Is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin ...
Â
This is more old-school but incredibly useful. If you want to get better at sales copy (emails, ads, landing pages), this is like a blueprint. Bly teaches structure, phrasing, CTA writing—everything.
Why It’s a Must:
If you're writing ads, emails, s...
The Copywriter's Handbook: A Step-by-Step Guide to Writing Copy That Sells ...
Â
Why are we so addicted to Instagram/Tiktok? Or constantly refreshing our inboxes? This book explains the science behind habit-forming products—and how to ethically build ones that keep people coming back.
Why It’s a Must:
Essential for digital marke...
Hooked: How to Build Habit-Forming Products by Nir Eyal, Hardcover
Â
You don’t need to be a “writer” to write well—and Ann proves that. This book is packed with tips on how to sound more human, write clearly, and connect through your words. It covers emails, blogs, social captions—you name it.
Why It’s a Must:
The ul...
Everybody Writes: Your New and Improved Go-To Guide to Creating ...