Katy Huston

This list is my go-to content creation toolkit for busy creators, virtual assistants, influencers, and small business owners who want to grow on TikTok, Instagram Reels, YouTube Shorts, and Pinterest without burning out. These tools help with high-converting hooks, viral CTAs, social media captions, video scripts, batching content, planning launches, and staying consistent so you can turn ideas into scroll-stopping content, clicks, and sales. If you’re creating UGC, running a TikTok Shop, promoting digital products, or building a personal brand from home, this content creation stack is designed to save time, reduce decision fatigue, and make your marketing feel simple, sustainable, and strategic.

These are the makeup products I actually finish. Skin-like bases, crease-resistant concealers, powders that don’t cake, and mascaras that don’t smudge. Budget favorites and a few luxury splurges, all easy, long wear, and camera friendly for real life.

This list is less about perfection and more about gentle structure. These picks help you reset your space, schedule, and mood in a way that feels doable, not punishing.

My favorite PMDD & hormone support picks, evidence-informed supplements, cycle care, sleep and stress tools. Curated for women’s health, mood, and energy.

This is what I reach for on nights when I’m done peopling and just want to be comfy on my own couch. It’s all the little things that help me reset. no pressure, no routines to “stick to,” just soft, simple comfort.