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Lights, Camera— Social Media! ✨🎥 Shop My Faerie Tech Recommendations

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Start social media at any budget! You're going to be a social media star! I've researched and tested for years from editing, storage, to filming, so here's THE recommendations! We've also included software and legal in addition to gear because it's really annoying to research these after the fact or on the fly. 

We ALWAYS want to create to 1. Serve (and serve ✨), but also 2. Serve ourselves which means MONETIZE. You must have a plan to make money if this is a full time gig plan. When you start making money, think about business structures to protect yourself legally, get tax benefits, and have small business insurance. 

Other creators with recommendations I took research from include Ali Abdaal, however, I'm not a fan of his recommendations as he puts you on an expensive non-4k camera at lower budgets, when it's better to just be using your phone at that point.
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Tier 1: $0-$50 Gear, Software & Legal

[Click here for advice] All you need is your phone, lights, and maybe a few add-ons. And maybe a matcha ✨ 

Make sure to adjust your phone to “4k” setting and look how to optimize online.

I got held back for years for not having the “right” gear (and cursing my cheap $100 Chromebook) when really you can start where you are easily and for free or low cost!

Phones for filming: I'm really partial to Google Pixel. Something about the way they record has been very cinematic for me, and they have $0 for 24 months financing options. Apple however, runs the world. If your phone quality is a poo potato, consid... You don't need a lot to be great.

 

 
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Lights change everything. Think of filming next to a window in addition for natural light and think of the background, or light in the background to accent different colors. Ali Abdaal has really good background lighting examples.
[Tall Light] Sensyne 10'' Ring Light with 50'' Tripod & Phone Holder
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Tiny mics are still good! Toss the audio in an audio editor like CapCut or Google AI audio for adjustments.
[Sound] $12.99 Mini Hot Pink USB-C Wireless Lavalier Mic
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Big fan of bendable tripods for maximum flexibility (bend around things for higher vantage points without paying for a taller tripod).
[Tripod] Mini Flexible Tripod
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If you already have Apple gear, look into using Procreate! Great for images. Adobe Fresco and Vectornator are good for free options for those of us not fortunate to have an iPad.
[Draw/Create] $12.99 - Procreate — Draw on iPad
 
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Start a free blog or shop! Wordpress runs the world. When you own your website, no one can take this from you! Use social media platforms to drive to your website and email list as digital real estate you own. 

Basically you have a Wordpress, install themes (designs), and then different plug-ins to make the website do different things (like collect emails via MailPoet). 

Tyler Moore is my favorite creator to walk through creating a more complex Wordpress process step by step: 

Create a Wordpress store: youtube.com/watch?v=facMcbWB0jI

Create Wordpress Blog: https://www.youtube.com/watch?v=n-YCczLx3mk

These will require paid subscriptions like Elementor (for design) or Wordpress Business (for more advanced site use), so use these more complex themes when you're ready to invest. 

You can also now design Wordpress designs in vibe coding like Lovable and install into Wordpress.

When you want analytics to track visitors, look into Meta's pixel, a free resource for business pages to track.
[Website] FREE Website/Blog/Shop (Wordpress)
 
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If you don't want Google Suite, these are great for free Word/Microsoft alternatives.
[Write/Create] FREE Creative Suite to Create (Word, Excel, PowerPoint Dupe)
 
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I recommend starting this WHEN you have a product to sell or linked products to purchase. Till then, using a free Wordpress and cheap Namecheap domain is sufficient. 

Other options for selling include: 
- Gumroad 
- Shopify (more complex, in my opinion) 
- Stanstore (also has linked email list which is great) 

For linking products, we want to look into Benable and Shopmy when established. if you already have a social media presence, consider the Amazon influencer. Really think about what people need or what you know is useful though rather than sell to sel...
[Link/Sell] $6/Month Link in Bio
 
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Free photoshop dupe.
[Edit/Create] FREE Photo Editor (Photoshop Dupe) Photopea | Online Photo Editor
 
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Start a community to support you! Get paid, build community, think about special ways to build subscriptions to special accesses. 

Contrapoints is one of the creators I've seen build more complex, longer Youtube videos without advertisements because of Patreon.
[Community] Empowering Creators and Building Communities — Patreon

$50-500 Gear, Software & Legal

[Click here for advice] Ok, we're putting a little money in. Your phone is still the best you can get for 4k video. We're looking for lighting & sound quality as well as getting set up to build communities and earn/sell. Use the below to enhance!

Make sure to adjust your phone to “4k” setting and look how to optimize online.

Phones for filming: I'm really partial to Google Pixel, even the older models. Something about the way they record has been very cinematic for me, and they have $0 for 24 months financing options. Apple however, runs the world. If your phone quality ... 

 
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Slap a $84 mic and call it good. USB mics are great at this level (just plug into your laptop), and most video softwares have audio correction (Google AI studios has a free one). Make it pink because that makes it more technically complex.
[Podcast Sound] USB Microphone w/ Boom Arm. FEELWORLD PM1 XLR
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A good, solid, adjustable tripod will last you most your content creation career. They're pricier, but I recommend models with adjustable legs, centralized weight, and camera/phone interchangeability. 

Aluminum is great for being lightweight.
[Tripod] Aluminium Tripod
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For artists, makers, and other people wanting to show their progress: desk tripod.
[Desk Tripod] Overhead Camera Mount Desk Stand
 
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Hands are not made for phone holding! Especially not women's hands where tech is literally made for men's larger hands. Free yourself of tech neck and let the robots hold robots with a handy, bendable phone holder adjustable for different heights. Al...

Everyone should have one of these. It's my number one purchase in the world. I know it's more expensive ($30?!!)- the price has somehow *magically* doubled since four years ago- but it's well worth the money and saved carpal tunnel.
Flexible Mobile Phone Holder
 
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$30/month for a customizable store, email list, and way to sell! Stan is more intensive than Linktree with analytics, and has built in email list, collections, and selling which makes it a more useful tool than many others. 
 
For linking products, we want to look into Benable. Shopmy if you already have a social media presence, and the Amazon influencer. For products, look into .
[Link/Sell] Stan - Your Creator Store
 
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The best way for cheap (TikTok & Youtube) video editing
[EASY Video Editing]- CapCut Desktop | The Ultimate AI Photo & Video Editor for Mac & PC
 
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Editors love DaVinci Revolve, so look into this for more professional editing (and high skills to go along).
[More Complex Video Editing] - DaVinci Resolve | Blackmagic Design
 
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Pink makes it sound better. I don't make the rules. Is this necessary for social media? ABSOLUTELY.
BONAOK Wireless Bluetooth Karaoke Mic Q37
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$500-$1,000 Gear, Software & Legal

[Click here for advice] Ok, we have a little gas in this pan. Let's see how we can up lights, sound, software, storage, and potentially a better camera. If you really want a better quality camera, consider the buy-now pay-later options. We don't want...

Get our tech stack up with CANVA (a lady's best friend). This really does everything so well for social media and can even do ANIMATION and video editing.  

If we're still filming via phone: make sure to adjust your phone to “4k” setting and look how to optimize online. 

Phones for filming: I'm really partial to Google Pixel. Something about the way they record has been very cinematic for me, and they have $0 for 24 months financing options. Apple however, runs the world. If your phone quality is a poo potato, consid...

You'll also want to look into:  

- Forming a legal business entity for legal protection and potential tax deductions as money ramps up. In the U.S., this is usually an LLC. Think about formations like an S-Corp when making over one hundred thousand dollars. You can easily do this yourself for a few hundred dollars. For safety, look into anonymous LLCs  
- Buying small business insurance.
- Have legal forms for any 
- If you're booking clients, look into Software like Calendly to book and Zoom (or others) for video meetings. 
- Consider scheduling social media posts with software like Later or Hootsuite.
If you pay yourself or employees, look into software like Gusto to meet legal requirements. 

 
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Such a fan of this handy camera with an unfolding screen to show exactly what's being recorded. Super helpful for solo set-ups. In addition, you get the 4k video which is worthwhile to invest to rival your phone. Not a bad price compared to other 4k ...
Panasonic LUMIX G7 4K Camera w/ 14-42mm Lens
 
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External storage is one of the electronics I'll buy new, not used. Western Digital is an excellent brand. Seagate is another. Pay for memory insurance on Amazon if possible as an accidental spill will make this worthwhile. Make sure to back up to onl...
[Storage] Portable External Hard Drive
 
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Draw easier! An iPad isn't ideal for video editing but can be great for animation and visuals with Procreate.
Apple iPad 11-inch A16, 128GB, Blue
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Canva Pro is your friend! Like the best thing you'll ever buy. Create social media posts, even animate! 

They keep making this better and the matcha-fueled women on TikTok keep making more and more useful tutorials.
Social Media Content Creation: Canva Pro
 
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At this investment level, you can use Adobe! This is helpful for vectorizing images beyond and software like Adobe po.
Adobe Creative Cloud Plans, Pricing, and Membership
 
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I'm really a fan of Final Cut Pro for Apple. You'll have to pay for your sound libraries and effects, but it's a little more upscale than Capcut for me if you want to dive more into video editing. You'll need to buy your own sound and visuals possibl...
Apple Video Editing: Final Cut Pro
 
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The cheapest way to buy a domain (I extensively researched).
Cheapest Website/ Domain Name
 
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Trademark and Copyright filing. You can do this yourself with a little bit of research, but I think its' worthwhile to have a guide through the process. I do recommend filing your LLC (business legal protection) yourself though or through an anonymou...
Trademark Engine | File a Trademark | Trademark Registration
 
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I've done a lot of research, and Kajabi seems like the best teaching platform out there. I've used Teachable, and honestly they seem better for creating marketing pages but have a web maze of logging on/creating an account for customers that is reall... 

Kajabi also has two-factor authentication while others don't which means you could lose the site to hackers. 

Another alternative is Thinkific which is a similar Teachable platform in similar pricing. If someone suggests “Whop”, tell them to get lost. Because they hate you and themselves, and you will get lost using this platform.

My cheap recommendation? If you're just starting with a course, create on Teachable to be cheaper, then transition to Kajabi once it's live.

Circle is another alternative, but I'm not in love. Too
[Teach Course] Kajabi Online Learning Platform

$1,000+ Gear, Software & Legal

[Click here for advice] Now we can look into 4k cameras. We recommend looking into buy-now, pay later if these are out of reach. Never take on debt that doesn't feel comfortable though. I keep two cameras on hand ever since I had one be destroyed and... 


You'll also look into: 
- Forming a legal business entity for legal protection and potential tax deductions as money ramps up. In the U.S., this is usually an LLC. Think about formations like an S-Corp when making over one hundred thousand dollars. You can easily do this yourself for a few hundred dollars. For safety, look into anonymous LLCs  - Buying small business insurance. - Have legal forms for any - If you're booking clients, look into Software like Calendly to book and Zoom (or others) for video meetings. - Consider scheduling social media posts with software like Later or Hootsui...

 
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I keep the Sony a6400 on hand as a backup or long-shot camera because it's nice to have the manpower. This is a great 4k video and a step up from Youtube guru Ali Abdaal's camera recommendations (he recommends the non-4k Sony a step down from this mo...

I'm a fan of this kit (more expensive than others) because you're not buying individual lenses but have different options.
Sony Alpha a6400 Mirrorless Camera 16-50mm
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Neewer lights are pretty industry standard for a reason: they give incredible light. Use with a softbox for optimal effect. To hang, you'll want a light stand, but honestly, stick on top of a table or book stack.
[Light] NEEWER MS60C RGBWW LED Video
 
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Unfortunately, a light box really does make a difference. This filters the light to soften rather than a harsh big light.
[Light Filter] NEEWER 35"/90cm Octagonal Softbox
 
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Meet the queen of video microphones. This stellar Rhode mic is pricey, but gives clear video audio. Plug into your standard camera (most fit) with the provided cable and shebang. Good for blocking background noise. If you have a basic podcast mic for a podcast set-up, this is overkill. 

You'll also want a mounted, off-camera mic for really effective sound for some content creators, but honestly I haven't ventured into these grounds, so I wouldn't have a recommendation. Ali Abdaal has some:
[Camera Mic] RØDE VideoMic Pro+ Shotgun Microphone
 
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All games till someone owns your name. Law of first use applies, so consider using trademark engine to file for you.
Trademark Engine | File a Trademark | Trademark Registration
 
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Get your professional email! Protonmail is a Swiss-based encrypted email server known for their security. Buy your domain on namecheap and connect with their email for a secure server. 

Better for negotiating brand deals (or posing as your own personal assistant Dave to not have to deal with weird disrespect).
Business Email: Secure Protonmail (Encrypted Email)

Internet Security 🔒

Yeah, we're not getting hacked. Here's security tips everyone should know and use.

 
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Secure social media, bank, and email. Think of a physical key to open your email, social media account, and bank! 

Certain banks allow FIDO keys, and being these are so difficult to hack (around $11,000 per key), they offer specialized security. I recommend securing your social media platforms like instagram with as well. It's all fun and games till you try to co...

This is expensive ($50). Find alternatives around $12 on Amazon under “Security key”. However this is considered the most secure, reliable option.
Yubico Online Security Key
 
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Look, we're going to get on our Lisbeth Salandar. You need a VPN. Basically, it disguises your IP or internet address as the company you pay's internet address. 

Better yet, you can choose VPN's around the world. For example, if you travel, hook back into a VPN in your home country to be able to access what you can't ourside country borders (You will NOT stop me from my show). 

Other ones people recommend, and I've also used include ExpressVPN and NordVPN. They're all pretty comparable. Mullvad is a really anonymous one, but you have to make sure to not lose the security key.
VPN- Browse Securely
 
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I'm a big fan of protonmail, recommended by a former Software Engineer I knew. 

Not only do you feel cool and hacky with a “proton.me” or “pm.me” address, but you also know your emails are encrypted with greater protection than Gmail. Security keys and wiping your IP addresses are also allowed. Also secure VPN and Drive bundles.
Swiss Secure, Encrypted Email
 
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Let's just say the Europeans know privacy, and Mullvad is the most private VPN out there. Instead of saving your profile, write down a “security key”, which you can't access the account unless possessing. 

Also low, price, good ethics, makes you feel very hackery. I've used Proton for convenience (and it can be good to have two), but Mullvad is the most offline, no one can hack me internet activity disguise. Like their logo, you're now an invisible mol...
The Truly Most Secure, Anonymous VPN- Mullvad
 
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Added bonus ✨ If you care more about saving the planet, look into posteo as a green-run email server based in Germany. 

For a low cost of 12 euros (a little more than $1 a month), you can have an ad-free, green-energy run email inbox. Remember, while we love our Gmail, if you're not paying, you're the product.
Green Energy Run Email ($12/year)
 
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I have to put me first! Delete spyware, hop on Brave. DuckDuckGo is another decent alternative.
[FREE] More Secure Internet Browser

Anti-Tech Neck

We'e bending down, looking at screens all day. That's anti-hotness. Let's fix that! Before we pay chiropractors down the road.

 
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Hands are not made for holding phones! Especially not women's hands where tech is literally made for men's larger hands. Free yourself of tech neck and let the robots hold robots with a handy, bendable phone holder adjustable for different heights. A...
Hands-Free Flexible Mobile Phone Holder
 
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We shouldn't just be sticking our phone in our back pocket— Faraday bags are protection for your phone, laptop, and other electronics. Apple has readily admitted charging your device while you're in the room makes you LESS intelligent. That's literal...
Radiation EMF Shield Bags for Devices
 
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Free screen blue light filter.
FREE Blue Light Filter F.lux
 
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I'm all for zero waste non-plastic sh-- but sometimes you need a C*NTY plastic phone. Why live in the age of plastics if you don't LIVE? IDK, be dumb sometimes. It makes life less dire and serious.
Retro Plug-in Phone Plastic Sh-- but Cute