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my 2025 minimal beauty collection

Woman Getting Haircut emoji 25 items
Products in my current inventory — some excellent, some flops. As a minimalist, I try to only own one of each product “type”. If you see more than one below, it is likely that I've emptied all but one.
Sections
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Hair

 
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Lathers up really well, and has a very light citrus-y scent. I use this as my daily shampoo and have been really enjoying it. I am even considering repurchasing once I'm done with this bottle.
DAMAGE SHIELD pH-Balanced Protective Shampoo | K18Hair
 
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This is such a thick formula and smells incredible. Efficacy wise, I prefer the K18 one much more.
LA'DOR Keratin LPP Damage Care Shampoo
 
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Good, but not the best. When I had longer hair, I would've preferred a hair mask, like the Amika Kure Mask.
LA'DOR Wonder Balm 200ml Hair Treatment
 
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Recced by a derm on YouTube and it's pretty good, but I think I'll just buy Nizoral moving forward.
KAMINOMOTO MEDICATED SHAMPOO B&P|Hair Care Products

Makeup

 
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I've owned the same pot for around 4 years. Still going strong. Cost per use is absolutely worth it.
DIPBROW® Pomade | Anastasia Beverly Hills
 
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Not very lifting. More of a natural look if that's your jam.
Brow 1980 Volumizing Mousse - MERIT Beauty
 
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Great product but way too big — there's no way I'm going to finish it before it goes bad. They need a mini version!
Warm Wishes Effortless Bronzer Stick - Rare Beauty
 
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Everyone loves this and I do too, but I hate the applicator and the way it glides on. I prefer a balmier formulation (like the Tower28 one).
Flush Balm Cream Blush - MERIT Beauty
 
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Impressively good for blending out foundation.
Brush No.1 - MERIT Beauty
 
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I rarely re-buy makeup products, so considering that this is my second buy of this item, you know it's that good.
The Minimalist - MERIT Beauty
 
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Volumizing for Asian lashes and comes off pretty easily without the need for makeup remover (my LRP cleanser can do it).
CLIO Kill Lash Superproof Mascara - Black
 
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The only lipstick I will ever buy because everything else dries me out or gives me a reaction.
Signature Lip - MERIT Beauty
 
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Purchased this on Yesstyle to get free shipping on my order, and it's my favorite item from that haul so far. It's also so cheap - $5 I believe?
CLIO - Eyeliner

Skin

 
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This is the best cleanser in the entire world. Period.
Lipikar Wash AP+ Moisturizing Body & Face Wash - La Roche-Posay
 
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So. Good. Your skin will thank you.
Lipikar AP+M Triple Repair Body Moisturizer For Dry Skin
 
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Nothing else helps with my angular chelitis except for this. Not saying it's a cure all (I still suffer from it), but everything else irritates me. Aquaphor doesn't.
Aquaphor - Healing Ointment Tube | Ulta Beauty

Body

 
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I currently have the free sample of this and am so obsessed. I absolutely will be buying the full size when I run out (and after I save up for it)
Mojave Ghost Eau de Parfum 50 ml - Byredo
 
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It smells really nice, but there's nothing complex about it. It's relatively lightweight, but dries really nicely.
Shea Better Fresh & Cozy Body Lotion by eos
 
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Received in PR — good, but not the best. It's very lightweight as you can imagine since it is a serum formulation. I prefer something thicker.
Hyaluronic Acid Body Serum | Hydrating Serum for Full Body - OSEA
 
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I love the Melrose Place scent but it comes out smelling a bit odd in body wash form.
Melrose Place Body Cleanser For Dry Skin - Scented Wash - OUAI
 
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Received in PR and pretty good so far! Takes some getting used to, but the santal scent is great (on the more masculine side)
Smoosh - A Better Clean You Can Feel
 
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Might be my favorite shave gel ever!
Pubic Hair & Skin 2-in-1 Cleanser & Shave Gel - Gillette Venus
 
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I have the sensitive one, and it's okay. Good for those who like a cream formulation when shaving (I prefer gel).
Shave Cream for Women and Men - EOS
 
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Clean scent - reminds me of lychees. This is my second time owning it, but I'm ready to move on… it's a bit too sweet for me!
REPLICA Lazy Sunday Morning EDT Perfume - Maison Margiela
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Dental

for healthy gums and cavity-less dentist visits

 
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This is the best “flavor” imo. Avoid the dark blue one pls
TheraBreath - Target