Benable — create shareable lists of things you recommend!
E.g., products you love, local businesses, travel recs - you can add anything to a Benable list!
aapi small businesses to support
28
items my favorite AAPI small business that i've either supported, met the owner and absolutely adored them, or would like to support in the future
Sections
5
Beauty
Food
Fashion
Wellness
Home
Beauty
Babyface is Duwie's most popular product!
DEWY MONDAY HANDCRAFTED SKINCARE
The soaps look like they belong in a museum.
ONDO BODY: ONDO - BODY SOAP
Super earthy scents! Downside is that they're pretty mushy so they'll go pretty quickly.
Unearth Malee Organic Soaps
Love the way their products smell. I've used their pre-wash hair oil many times and loved it.
Fable & Mane | Indian Rituals For Healthier, Stronger Hair
Cici, the owner, is so sweet! Their products are designed minmally, and their scents are incredibly nostalgic.
Products - Yuzu Leaf
available at target, this brand focuses on clean and conscious skincare. founder: priscilla tsai
cocokind.com - conscious Skincare
this brand focuses on formulations sensitive to eczema. i'm not a fan of their lip jellies (one of their most popular products) and sos spray, but i know a ton of people love their products! founded by amy liu.
Tower 28 Beauty
While I wasn't a fan of their long-wear eyeliner (wasn't long wear and smudged on waterline), I love the ethos of this company, and if I were to be back in my makeup era, I'd absolutely try to purchase more from this brand. Founded by Prianka Ganjoo.
Kulfi Beauty I Celebrating South Asian Beauty
You've likely heard of this brand if you are in the Korean skincare space on YouTube. Their cleansing balm is a CULT favorite. Founded by Charlotte Cho and focused on traditional Korean rituals.
Then I Met You - Sephora
P&L are known for their products that create the “glass skin” effect. I feel like this was the first time I've ever seen a product brand themselves to do such a thing. I've personally never tried it, but have heard nothing but great things about ...
PEACH & LILY
I've tried their scalp scrub a few years ago and loved it. It was not only clarifying, but also incredibly hydrating?? Not sure how that was even possible. I also love the chemistry laboratory-esque designs of their products.
NatureLab. TOKYO
Food
Their almond cookie butter is absolutely divine. I could have it every single day on toast.
Rooted Fare
Can't believe they have a vegan soup dumpling option!
MìLà | Chinese Soup Dumplings | Frozen Delivered Fresh
Actually obsessed with how beautiful these baked goods look
Loaf Language: Home
My faves are guava and pineapple!
Prebiotic + probiotic sparkling drink for a happy gut – wildwonder
Their phin filter has been on my wishlist for ages!
Nguyen Coffee Supply: Specialty Vietnamese Coffee Beans ...
I came across Brightland last year, and have wanted to try their olive oils for the longest time. I'm no chef, but owning a Brightland bottle is the ultimate flex for your kitchen. Founded by Aishwarya Iyer.
Brightland
I need to find Noona's at a local store near me!! Noona translates to “big sister” in Korean, and is founded by Hanna Bae, who is passionate about paying homage to her Korean heritage and wants to share her family recipes with the world.
Noona's Ice Cream
Daughters of Vietnamese refugees, Vanessa and Kim Pham, created this brand to celebrate their Vietnamese heritage. Their Saucy Noodle Sampler looks phenomenal.
Omsom
Fashion
The Chrystie bag is one-of-a-kind. The most perfect dumpling shape.
Shop All - Freja New York
Found their booth at an Asian outdoor market! Their denim and crosswave shirt textures were so interesting.
Two Pillars Apparel
OG Asian princess - feminine and eclectic
Sandy Liang
Really delighted to hear that this brand is AAPI founded, as I've had their Easy Tote on my wishlist for years. This brand sells minimally designed leather goods. Beautiful, neutral, and perfect for the everyday. Founded by Karla Gallardo and Shilpa ...
Cuyana
Wellness
wellness-focused brands with aapi founders
I'm so surprised that this brand is AAPI founded, as I've seen it all over Target! Going to purchase from them from now on. They mainly sell feminine care products. Founded by Binna Won and Yanghee Paik.
Rael - Target
Once I've run out of my current floss, I'm going to restock with Cocofloss. Founded by Chrystie and Catherine Cu, a dentist and an artist, Cocofloss's products are bright, fun, and exciting to use. How can you NOT floss with their products?!
Cocofloss
Yina's products are inspired by Chinese Medicine and modernized through their founders', Angela Chau Gray and Ervina Wu's, wellness rituals. Beautiful, luxurious, and sustainable.
YINA INC
Home
Even though Blueland isn't my choice for sustainable cleaning products, I have to admit — they were innovative when they first pitched their company on Shark Tank. Founded by Sarah Paiji Yoo, Blueland focuses on creating concentrated tablets that you...
Blueland
I love that Our Place was founded by Shiza Pakistani, because I wouldn't have ever known if I didn't do this research. You probably have seen their pots on social media at one point. It's beautiful, ceramic coated, and rooted in authenticity and dive...
Our Place