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Best of e.l.f Cosmetics at Ulta Beauty
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items I have a real weakness for e.l.f. because the brand keeps producing affordable beauty products that feel properly considered. Some products are simple and reliable, while others are genuinely more interesting than many prestige launches. This is my e...
This is probably the easiest place to begin with e.l.f. The Power Grip Primer gives foundation and concealer something to hold onto without leaving the skin looking flat or dry. I would use a thin layer, pat it into the skin and wait around 30 second...
Power Grip Primer - e.l.f. Cosmetics | Ulta Beauty
Halo Glow is one of the best e.l.f. products for making the skin look fresher without using an obvious glittery highlighter. It can be worn alone, beneath foundation or tapped onto selected areas after makeup. Choose the shade closest to your skin to...
Halo Glow Liquid Filter - e.l.f. Cosmetics | Ulta Beauty
Rose Envy is the shade I would recommend first. It is a sheer rosewood colour that gives the lips some definition without looking like a full lipstick. The texture feels comfortable, glossy and less sticky than a traditional lip gloss. It is easy to ...
Rose Envy Glow Reviver Lip Oil - e.l.f. Cosmetics | Ulta Beauty
Dusty Rosé is a warm rose shade that works beautifully for polished everyday makeup. The Camo Liquid Blush is highly pigmented, so I would place a tiny amount on the back of the hand before picking it up with a brush. Applying the applicator directly...
Dusty Rosé Camo Liquid Blush - e.l.f. Cosmetics | Ulta Beauty
A very good affordable setting spray when makeup needs help lasting but you still want the skin to retain some life. The fine mist helps powders, creams and foundation sit together more naturally. I would spray it from a reasonable distance rather th...
Power Grip Dewy Setting Spray - e.l.f. Cosmetics | Ulta Beauty
This is the e.l.f. foundation I would choose for a natural everyday base. It has medium, buildable coverage and a satin finish that looks more forgiving than a very matte formula. Match the shade to both skin depth and undertone rather than choosing ...
Soft Glam Satin Foundation - e.l.f. Cosmetics | Ulta Beauty
The Hydrating Camo Concealer gives proper coverage without the very dry finish associated with some long-wearing concealers. I would recommend it for the under-eye area, redness and small areas that need more correction. Choose a shade close to the s...
Hydrating Camo Concealer - e.l.f. Cosmetics | Ulta Beauty
A useful finishing powder when you want to reduce excess shine without removing every trace of radiance from the skin. The Halo Glow Powder Filter can be used lightly across the face or concentrated around the centre, under the eyes and beside the no...
Halo Glow Powder Filter Pressed Powder - e.l.f. Cosmetics | Ulta Beauty
This is for someone who wants the brows to stay brushed into place rather than simply adding more colour. The clear formula gives a lifted, laminated effect and works well over a brow pencil. I would use very little product and press the hairs into p...
Brow Laminating Gel - e.l.f. Cosmetics | Ulta Beauty
One of the strongest products in e.l.f. skincare. The cleansing balm melts foundation, sunscreen and long-wearing makeup without requiring several cotton pads. Massage it onto dry skin, add water to turn it milky and follow with a regular cleanser. I...
Holy Hydration! Makeup Melting Cleansing Balm - e.l.f. Cosmetics | Ulta Beauty
A simple, affordable eyebrow pencil that works well when the brows need shape and soft definition rather than individual microscopic strokes. Neutral Brown is a useful option for many medium-brown brows, but the best shade should match the natural ey...
Instant Lift Brow Pencil - e.l.f. Cosmetics | Ulta Beauty
This is a good affordable liquid bronzer and contour when you want more definition but do not want a thick cream product. Choose a warmer shade for bronzing and a more neutral shade for contouring. I would place a small amount on the hand and apply i...
Camo Liquid Bronzer & Contour - e.l.f. Cosmetics | Ulta Beauty
Lash ’N Roll is the e.l.f. mascara I would recommend for lifted, separated lashes rather than very heavy volume. The curved brush helps push the lashes upwards and reaches the smaller lashes at the corners. Choose Black for the most defined everyday ...
Black Lash 'N Roll Curling & Lifting Mascara - e.l.f. Cosmetics | Ulta Beauty
Choose Lash XTNDR when length and easier removal matter more than dramatic thickness. It is a tubing mascara, so it forms small tubes around the lashes and is designed to remove with warm water. Pitch Black gives the strongest definition. It is espec...
Pitch Black Lash XTNDR Mascara - e.l.f. Cosmetics | Ulta Beauty
I would choose this over Power Grip when smoothing visible texture and pores is the main concern. The liquid version is easier to spread than the original putty pot and gives the skin a more even surface before foundation. Concentrate it around the n...
Liquid Poreless Putty Primer - e.l.f. Cosmetics | Ulta Beauty
Mauve Aside is the shade I would choose for an easy rose-mauve lip that works with nude, pink and berry products. The pencil is surprisingly creamy for its price and can be used around the lip line or blended across the entire lip. It is softer than ...
Mauve Aside Cream Glide Lip Liner - e.l.f. Cosmetics | Ulta Beauty
Blackberry Sorbet gives the lips a sheer berry tint without requiring the precision of a darker lipstick. The formula sits between a tinted balm and a glossy lip colour, making it useful when the lips feel dry but you still want some colour. I would ...
Blackberry Sorbet Glow Reviver Melting Lip Balm - e.l.f. Cosmetics | Ulta Beauty
A good option for lighter makeup days when you want tint, radiance and mineral SPF in the same step. The coverage is lighter than the Soft Glam Foundation or Camo CC Cream, so it will not completely hide blemishes or strong discolouration. Choose the...
Halo Glow Skin Tint Mineral SPF 50 - e.l.f. Cosmetics | Ulta Beauty
This is the fuller-coverage choice in the e.l.f. complexion range. It gives more correction than a skin tint while maintaining a dewy, hydrated finish. I would recommend it when you want one base product to cover redness and uneven tone without layer...
Camo Hydrating CC Cream SPF 30 - e.l.f. Cosmetics | Ulta Beauty
These are useful for warming up foundation, moisturiser or body lotion without buying a separate summer shade. Mix in one or two drops first and build gradually. Copper Gold gives a warm bronzed effect, but the best version depends on your skin depth...
Bronzing Drops - e.l.f. Cosmetics | Ulta Beauty
A newer e.l.f. concealer that makes sense for someone who finds the Camo formulas a little too intense. It offers buildable coverage with a softer satin finish and comes in a very broad shade range. I would use this for everyday under-eye correction ...
Soft Glam Satin Concealer - e.l.f. Cosmetics | Ulta Beauty
One of the most interesting new e.l.f. launches. The compact contains four loose powder sections that can be used separately for colour correction and brightening or mixed together for setting. Choose Fair, Light, Medium-Tan or Deep according to skin...
Light Set It Bright Correcting & Brightening Setting Powder - e.l.f. Cosmetics | Ulta Beauty
Cinna-mood is a bronze terracotta shade that looks especially good with warm neutral makeup. The cream stick has buildable colour and a satin finish, making it easier to control than the much more pigmented Camo Liquid Blush. I would place it on the ...
Cinna-mood Soft Glam Cream Blush - e.l.f. Cosmetics | Ulta Beauty
This newer cream bronzer is designed for a soft, blended result rather than a sharply contoured face. The stick format makes it easy to place, but I would still pick up the product with a brush when applying makeup over foundation. Choose the shade a...
Soft Glam Cream Bronzer - e.l.f. Cosmetics | Ulta Beauty
A new peptide lip treatment for anyone who prefers a cushiony balm to a thin lip oil. Sheer Blue Hibiscus has a fruity, sweet scent and leaves a very subtle bright finish rather than blue colour on the lips. It can be worn during the day or applied m...
Sheer Blue Hibiscus Thirst Burst Lip Treatment Plump + Quench 1% Peptide Complex - e.l.f. Cosmetics | Ulta Beauty
This new e.l.f. foundation brush has the sort of shape I prefer for liquid and cream bases. It is dense enough to spread foundation efficiently but shaped to reach around the nose and under the eyes. I would use a small amount of product and work in ...
Smooth Swipe Foundation Brush - e.l.f. Cosmetics | Ulta Beauty
A very practical little brush for concealer around the eyes, nose and individual blemishes. The angled shape gives more control than a large complexion sponge and helps press product into the skin without wiping it away. I would use one side to place...
Tap & Blend Concealer Brush - e.l.f. Cosmetics | Ulta Beauty
One of the strongest e.l.f. brush recommendations. The smaller end helps place liquid contour with control, while the larger end blends bronzer across the cheeks and forehead. It is particularly useful with the Camo Liquid Bronzer & Contour becau...
Liquid Bronzer & Contour Duo Brush - e.l.f. Cosmetics | Ulta Beauty
A versatile face brush for someone who does not want a separate tool for every makeup texture. One side works with cream complexion products, while the other can be used for powder, blush or bronzer. I would recommend it for travel or a smaller every...
Cream & Powder Face Brush - e.l.f. Cosmetics | Ulta Beauty
The one higher-priced e.l.f. item I would include because it gives someone a complete brush wardrobe in one purchase. The set covers complexion, cheeks, eyes and detail work and comes with a travel roll for storage. It makes more sense for someone bu...
Ultimate Makeup Brush Set & Travel Roll - e.l.f. Cosmetics | Ulta Beauty
Cream & Sugar is the shade I would recommend first because the four warm neutral colours are genuinely easy to wear. You get two everyday mattes and two beautiful metallic shimmers, so the palette can create a simple daytime eye or something a li...
Cream & Sugar Bite Size Eyeshadow Palette - e.l.f. Cosmetics | Ulta Beauty