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Ulta Beauty Under $25 That I Keep Repurchasing
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items These are the Ulta beauty products under $25 that I would happily recommend to someone who wants something good without wasting money. There is a mix of affordable makeup, useful skincare, hair products and everyday beauty essentials that are easy to...
This is one of the easiest affordable makeup primers to recommend. It gives foundation something to hold onto without feeling dry, and it works especially well when makeup tends to disappear during the day. I use a very thin layer and wait a moment b...
Power Grip Primer - e.l.f. Cosmetics | Ulta Beauty
A very good drugstore mascara when you want length and definition without heavy, thick lashes. The slim brush reaches the smaller lashes surprisingly well and keeps them looking separated. I would choose Blackest Black for the most polished result. T...
Blackest Black Lash Sensational Sky High Mascara - Maybelline | Ulta Beauty
Black Honey looks much darker in the tube than it does on the lips. It leaves a sheer berry-plum tint that feels more like a tinted balm than a proper lipstick, so you can apply it without a mirror. I like it for everyday makeup when a nude feels too...
Black Honey Almost Lipstick - Clinique | Ulta Beauty
Praline is one of the best NYX Butter Gloss shades for a warm brown-nude lip. It has enough colour to make a difference but still looks easy and natural. The texture is comfortable and less sticky than many traditional lip glosses. It will need reapp...
Praline Butter Gloss Non-Sticky Lip Gloss - NYX Professional Makeup | Ulta Beauty
I like this when the skin needs more life but I do not want an obvious highlighter. You can wear it under foundation, mix a small amount into your base or tap it onto the high points of the face. Choose the shade according to your skin tone rather th...
Halo Glow Liquid Filter - e.l.f. Cosmetics | Ulta Beauty
This is a dependable affordable concealer for dark circles and small areas of redness. The coverage is buildable, and the finish usually looks softer than very matte full-coverage formulas. I would choose a shade close to the skin tone for blemishes ...
Instant Age Rewind Eraser Dark Circle Treatment Concealer - Maybelline | Ulta Beauty
Lumi Glotion is useful when you want healthy-looking skin without adding another heavy makeup layer. It can be worn alone, mixed with foundation or used lightly on the face and body. The finish is glowy rather than sparkly. I would choose the shade c...
Lumi Glotion Natural Glow Bronzing Enhancer - L'Oréal | Ulta Beauty
A fine brow pencil makes a big difference when you only need to fill a few sparse areas. This one is precise enough to create small strokes instead of colouring the whole brow in. Choose a shade that matches the natural eyebrow hair. I recommend usin...
Micro Brow Pencil Eyebrow Pencil - NYX Professional Makeup | Ulta Beauty
For the price, this mascara gives a surprisingly dramatic result. It adds visible length and volume, especially through the outer lashes. I would choose the original black version for everyday use. It can smudge on very oily eyelids, so I would not c...
Black Lash Princess False Lash Effect Mascara - Essence | Ulta Beauty
A good affordable setting spray when you want makeup to look more blended and less powdery. I like that it can be used before makeup, between layers or at the very end. The finish is natural rather than extremely matte. Hold it far enough from the fa...
Make It Last Original - Natural Finish Setting Spray - Milani | Ulta Beauty
This is a good choice when you want the shine of a lip gloss with a softer, more moisturising feel. Suga Baddie gives the lips a sheer pink tint that works well on its own or over a nude lip liner. The applicator is quite large, which makes it easy t...
Suga Baddie Fat Oil Lip Drip Lip Oil - NYX Professional Makeup | Ulta Beauty
A gentle face cleanser for dry, normal or sensitive skin that does not leave the face feeling tight afterwards. It has a creamy texture and works well as a simple morning cleanser or the second step after removing makeup. Choose one of the sizes unde...
3.0 oz Hydrating Facial Cleanser - CeraVe | Ulta Beauty
This Korean skincare essence is very good for dehydrated skin that looks dull or feels uncomfortable. It gives the skin extra hydration without the heaviness of a rich cream. The texture is slightly stretchy, but it settles once you apply moisturiser...
1.01 oz Advanced Snail 96 Mucin Power Essence - COSRX | Ulta Beauty
This is an affordable exfoliating toner for rough texture, dullness and uneven-looking skin. It can also be useful on certain areas of the body, which makes the large bottle good value. I would start with one or two evenings a week rather than using ...
Glycolic Acid 7% Exfoliating and Brightening Daily Toner - The Ordinary | Ulta Beauty
Cicaplast is one of those useful products to have when the skin feels dry, irritated or over-treated. It is rich, comforting and can be used on the face, lips, hands or small dry areas. Choose the 1.3 oz size to keep it under $25. I would use a thin ...
Cicaplast Balm B5 Soothing Therapeutic Multi Purpose Cream - La Roche-Posay | Ulta Beauty
These are worth keeping around for the type of blemish that has already come to the surface. The hydrocolloid patch protects the spot from touching and picking while absorbing fluid overnight. Apply it to completely clean, dry skin. It will not do mu...
72 ct Mighty Patch Original Acne Pimple Patches - Hero Cosmetics | Ulta Beauty
A simple affordable hydrating serum for skin that feels tight or dehydrated. I apply it to slightly damp skin and follow with moisturiser, which helps it feel more comfortable. The formula contains hyaluronic acid, vitamin B5 and ceramides. Use a sma...
Hyaluronic Acid 2% + B5 Hydrating Serum with Ceramides - The Ordinary | Ulta Beauty
This is a useful acne wash for blemish-prone skin on the face, chest or body. The 4% benzoyl peroxide formula is a better starting point than the stronger 10% version for many people. I would introduce it gradually and always follow with moisturiser....
Acne Creamy Wash with 4% Benzoyl Peroxide - PanOxyl | Ulta Beauty
A very good affordable cleansing balm for removing foundation, sunscreen and long-wearing makeup. Massage it onto dry skin, add water and rinse before using a regular cleanser. It melts makeup quickly and feels more pleasant than rubbing the face wit...
Holy Hydration! Makeup Melting Cleansing Balm - e.l.f. Cosmetics | Ulta Beauty
This is a reasonably priced serum for post-blemish marks, uneven skin tone and areas of discolouration. The formula includes a tranexamic acid derivative and niacinamide, so it suits a routine focused on gradual brightening. Choose the 1 oz size. Res...
1.0 oz Discoloration Correcting Serum - Good Molecules | Ulta Beauty
I prefer this to very powdery dry shampoos because the hair still feels like hair afterwards. It absorbs oil and freshens the roots without leaving as much obvious residue. Choose the 2.4 oz travel size to stay under $25. Shake the can well and leave...
2.4 oz Perfect Hair Day Dry Shampoo - Living Proof | Ulta Beauty
A useful leave-in spray when you want heat protection, easier detangling and some frizz control in one product. It makes the hair feel softer and works well before blow-drying. I would start with a small amount through the mid-lengths and ends. Fine ...
Mane Magic 10-in-1 Primer - Eva Nyc | Ulta Beauty
This rosemary and mint hair oil can be used on the scalp, dry ends or as a pre-shampoo treatment. It is especially suitable for thicker, textured or dry hair that benefits from richer oils. I would use only a few drops and wash it out properly. Fine ...
Rosemary Mint Scalp & Hair Strengthening Oil - Mielle | Ulta Beauty
Tropic Glow is one of the nicer affordable body scrubs when you want smooth skin and a warm, creamy scent. The fragrance has almond, amber and sandalwood notes and feels more refined than many very sweet body products. I use it gently on damp skin. A...
Tropic Glow Firming Sugar Scrub - Tree Hut | Ulta Beauty
A good eyelash curler can make more difference than another mascara. This one has a classic shape, feels sturdy and comes with replacement pads. I use it before mascara, starting close to the roots and pressing gently. Curling lashes after mascara ca...
Classic Eyelash Curlers - Tweezerman | Ulta Beauty
Bio-Oil is one of those dependable body-care products that has been around for years and remains useful. I like it for dry areas, uneven-looking skin and massaging into scars or stretch marks. The texture is richer than a dry body oil, so a small amo...
Skincare Oil for Scars and Stretch Marks - Bio-Oil | Ulta Beauty
A genuinely useful hairbrush if you regularly blow-dry your hair and want the process to feel quicker and easier. The vented shape allows air to move through the brush, while the ceramic plate distributes heat as you dry. It also detangles without pu...
Ceramic Speed Dry Hairbrush - Wet Brush | Ulta Beauty
This is the face mask I would choose before an event or whenever the skin looks tired and needs extra hydration. The cooling hydrogel texture feels more substantial than a basic sheet mask, and the formula includes peptides, collagen, niacinamide, hy...
The Peptide Collagen Lifting Glow Hydrogel Mask - COSRX | Ulta Beauty
I understand why this Sol de Janeiro body cream has remained so popular. It absorbs quickly, leaves the skin feeling smooth and has the recognisable Cheirosa 62 scent with pistachio, vanilla, salted caramel and sandalwood. The formula contains caffei...
Brazilian Bum Bum Visibly Firming Refillable Body Cream with Caffeine-Rich Guaraná - Sol de Janeiro | Ulta Beauty
A lovely leave-in conditioner when you want softer hair, easier detangling and the Cheirosa 62 scent without using a separate hair perfume. It also helps with frizz and provides heat and UV protection, so it works well before blow-drying or styling. ...
Brazilian Joia Milky Leave-In Conditioner - Sol de Janeiro | Ulta Beauty