Natalie Major

Let’s be real — TikTok made me try it. This list rounds up all the trending beauty products that actually live up to the hype. From skincare obsessions to makeup must-haves, these are the internet-famous finds that earned their spot on my shelf (and maybe in your next GRWM). Yes, they’re viral — but they’re also worth it.

Unwind, recharge, and treat yourself without leaving the house. These are my go‑to products for glowing skin, cozy vibes, and a little “me time” that feels downright luxurious.

Consider this the greatest hits collection of my makeup drawer — the formulas that don’t just perform, they slay every single time. From velvety foundations that blur like a filter to statement lips and eye looks that hold the room, these are the icons worth repurchasing and re-wearing.

Step into your glow era with my handpicked skincare essentials — from the cleansers that start your day fresh to the sunscreens that keep your skin protected and radiant. This curated list features all my personal faves: nourishing serums, hydrating moisturizers, calming toners, and more. Whether you’re building your first routine or upgrading your current one, these products are the secret to skin that looks (and feels) future-proof.

This routine is all about giving fine hair what it really needs: gentle cleansing, soft hydration, and just the right boost at the roots so your hair feels light, bouncy, and healthy — not limp or greasy an hour later. These are all worthy products. I like to give a few options.

This is skincare that loves your face and respects your wallet.

I love dogs and I pay attention to quality. All dogs are different but these are what works best for my picky big boy!

A curated collection of scents that linger softly but leave a lasting impression. Each fragrance is chosen for its balance, beauty, and quiet luxury — nothing overpowering, just undeniably divine.

These are the holy grail items that never leave my suitcase. From long-haul flights to weekend escapes, these essentials keep me comfy, organized, and glowing on the go. Think TSA-friendly beauty, genius organizers, cozy must-haves, and a few sanity-saving miracles I swear by.