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💖 Viral TikTok Beauty Trends You’ll Actually Use
Purple Star emoji 40 items
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Natalie Major
Let’s be real — TikTok made me try it. This list rounds up all the trending beauty products that actually live up to the hype. From skincare obsessions to makeup must-haves, these are the internet-famous finds that earned their spot on my shelf (and ...
Sections
4
 
Skincare
 
Makeup
 
Hair
 
Health

Skincare

Great working skin care with a cult following
 
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If you have sensitive skin this is great under makeup
Beauty of Joseon Day Dew Sunscreen Lightweight SPF 50
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An elegant K‑beauty correction pen with a built‑in surgical‑steel ball roller that smooths and brightens delicate areas
Chasin' Rabbits - Bunny Line Smoother
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ideal for calming acne-prone or redness-prone skin
ANUA - Heartleaf 77 Clear Pad
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Budget friendly. brightens around the eye
Skin Renewing Vitamin C Eye Cream - CeraVe
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A luxurious hybrid exfoliating pad infused with green tea serum and gentle acids. Gentle and effective.
Real Bio Peel Gauze Peeling Green Tea Pad - NEOGEN
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These get rid of pimples essentially overnight
36 ct Mighty Patch Original Acne Pimple Patches - Hero Cosmetics
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Firming and regeneration serum. Popular in K beauty. Anything from medicube is highly rated
medicube Salmon DNA PDRN Pink Peptide Serum
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Blends beautifully under makeup for a dewy complexion
Watermelon Glow Niacinamide Dew Drops
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Very popular and effective for heavy eye bags.
Instant FIRMx Eye Temporary Eye Tightener Easy-Wear Formula
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Tiny, washable, and soothing on the skin—this volcanic stone roller removes shine on the go without messing up makeup. It’s under $15 and TikTok viral for a reason.
Oil-Absorbing Volcanic Stone Roller - Revlon
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Leaves a glass glow. Number one selling mask. Medicube is fantastic
medicube Collagen Overnight Wrapping Peel Mask
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Literally lasts all day and all night
Charlotte Tilbury Transfer-Proof Setting Spray
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Slow-release retinol + marula oil provides gentle renewal—ideal for beginners. Reduces lines and smooths texture
Drunk Elephant A-Passioni™ Retinol Cream
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SPF and hydration. Glass skin in a bottle
Sunglaze Sheer Setting Mist Sunscreen SPF 50
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Cult classic. Moisturizing and popular K beauty product. Budget friendly
Advanced Snail 96 Mucin Power Essence - COSRX
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This product heals the skin and rids your face of bacteria.
LED Red Light Therapy Face Mask: Series 2
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This tallow calm cleared my hormonal acne. It’s an amazing product.
Hearth and Homestead Handmade Whipped Tallow Balm
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Makeup

Viral makeup on tiktok. Unique and binge worthy products.
 
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Goes on as blue and peels off to a vibrant color. Very popular lip product of 2025!
WONDER BLADING Peel & Reveal Lip Stain Kit - WONDERSKIN
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Gorgeous gorgeous lip oil
DIOR Addict Lip Glow Oil
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Very popular mascara creating massive length and getting all the hype.
Maybelline Colossal Bubble Mascara - 0.33 fl oz
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These sell out often. Low stock. Link is to color : light warm beige
Rare Beauty Soft Matte Lip Cream
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Trending hack for brow lamination at home
Anastasia Beverly Hills - Clear Brow Freeze Extreme Hold Laminated-Look ...
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This stuff works within weeks.
Grande Cosmetics GrandeLASH - MD Lash Enhancing Serum
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Hybrid between primer and finishing powder. Blurs pores and has a matte finish
Neo Blurring Powder Absorb Oil & Smooth
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Long wearing and skin improving. $10
Power Grip Primer + 4% Niacinamide - e.l.f. Cosmetics
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Delicious perfume not overly sweet. Often sells out
KAYALI VANILLA 28 1.7oz/50ml EDP Spray
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Ultra‑pigmented, blendable blush
Rare Beauty by Selena Gomez Soft Pinch Liquid Blush
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Hair

Popular hair products that work really well
 
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A low-cost, damage-free way to create soft curls overnight.
Tie Die Satin Heatless Curling Set - Kitsch
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Great for fast, frizz-free styling using infrared or ceramic bristles
Shark SmoothStyle Heated Comb & Blow Dryer Brush
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Heat activated anti frizz spray. I use this before putting heat on my hair. It’s a great product.
Dream Coat Supernatural Spray | The #1 Anti-Frizz Treatment
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This stuff will make your hair grow.
Rosemary Mint Scalp & Hair Strengthening Oil
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Budget blowout brush tool. Great affordable dryer.
Revlon One-Step Volumizer Hair Dryer and Hot Air Brush - Black
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Simple tool for fly aways.
Samnyte Hair Wax Stick | Strong Hold & Matte Finish
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Straightening brushes and styling irons have exploded on TikTok for a reason. Loving the mermaid waves.
Tymo Beauty
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Health

Amazing supplement recommendations for healthy living.
 
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Sea moss supplements are great for immunity and hair skin and nails. Promoted collagen
Irish Sea Moss Advanced w/ Burdock & Muira Puama
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A women-specific probiotic capsule designed to support gut and urinary tract health.
O Positiv URO Vaginal Probiotics pH Balance
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Drinkable wellness powders combining adaptogens (ashwagandha), magnesium glycinate, L-theanine, and Vitamin D to support mood, calm, and sleep. Highly-rated and modestly viral.
Nello Supercalm Raspberry Lemonade Drink Mix
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Capsules with 500 mg NAD+ for cellular energy, skin aging support, and cognitive boost.
NMNH Supplement Liposomal NAD + Resveratrol
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Tiny but mighty drops going viral for reducing inflammation and gas.
Wild & Organic Ginger Root Extract Drops
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Deserves the hype. Spore based. Survives stomach acid.
Just Thrive Probiotic & Antioxidant Supplement
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