Siyana Neykova

Sometimes I feel bad searching for the best new beauty products. Choosing one can often feel like picking a favorite child: impossible and largely unfair, but I like to think of it as a worthwhile exercise. With 2025 on the horizon, I am reflecting on the beauty products that got me through the the year so far. From nostalgic makeup products that blew up on TikTok and sustainable skin-care innovations that reshaped my routine to buzzy launches, 2024 so far has been a playground for me to rediscover old formulas and fall in love with new ones.

These are the most iconic, best-selling fragrances that you need to try ASAP. If a new perfume launches, I absolutely have to smell it. I'm fragrance obsessed, okay? I don't care if it's a trendy vanilla perfume or a classic floral-scented fragrance; if it's an expensive scent at Sephora or a cheap perfume at Target - I will smell it, and if it's good, I will add it to my ever-growing collection of 150+ perfumes. Because of my perfume obsession and extensive collection of scents, I'm a seasoned expert when it comes to narrowing down the absolute best perfumes for women, men, grandmas, little brothers, BFFs, and beyond. Hence this curated list of the best fragrances of all time, including pros and cons for each, reviews, and some notes on why I, personally, love them so damn much.

Discover the ultimate collection of Pinterest-inspired dresses, blending dreamy aesthetics with modern trends. From boho-chic and minimalist elegance to vintage charm and cottagecore vibes, these styles are perfect for every occasion and mood. Get inspired and elevate your wardrobe with effortlessly stunning looks!

Everyday wear should strike a balance between comfort, practicality, and style. These pieces are versatile, easy to mix and match, and suited for a variety of daily activities. The focus is on timeless staples and neutral tones, with options for layering and adapting to different weather conditions.

Time is running out to buy Christmas gifts, but you still have a chance to beat Santa—and I’m here to help. If you’re rushing through holiday shopping, I’ve put together a simple list of versatile gift ideas for every personality, budget, and lifestyle. These picks can be delivered straight to your door, whether you’re shopping for a 7-year-old, a dad, or a co-worker. From unique Japanese Kit Kat bars to a stylish enamelware jug, I’ve got you covered with practical, fun, and unexpected options.

I’m all for an easy, breezy summer makeup vibe, but I have to admit - Fall 2024’s makeup trends, blending the best of minimalism and maximalism, have me seriously excited. This season is all about contrasts. On one side, the French girl vibe reigns with matte red lips (like Chanel's newest shade) paired with barely-there concealer favorites. On the other, bold accents are taking over: red blush is viral on TikTok, and glitter lipstick is making a comeback. To master Fall 2024’s trends, luxurious, high-pigment products are key. Luckily, brands like Charlotte Tilbury, NARS, and Hourglass have everything you need. After hours of research, I've curated the best luxury beauty picks to own this season’s top looks - check them out below!

Creating a capsule wardrobe means focusing on pieces that truly stand the test of time. This year, I've narrowed it down to some essentials that bring style, versatility, and ease to my everyday looks. From perfectly tailored blazers to go-anywhere denim, each item is a building block for a wardrobe that feels both classic and current. Get ready to streamline your style with pieces that simplify outfit choices, match effortlessly, and make getting dressed a breeze.

With so many beauty and skincare products, whether celebrity-endorsed or not, hitting the market every month, it can be tough to know if the latest moisturizer, mascara, or lipstick is really worth buying. That’s where I step in. Starting in 2024, I’ll be sharing a monthly roundup of standout beauty launches—true game-changers to consider. Whether you're a skincare expert, a passionate makeup enthusiast (or collector), or just looking to refresh your routine, these are the top new products I recommend adding to your collection.

The highly anticipated autumn sale has arrived, offering customers the chance to save up to 30% on a wide range of fashion items. Whether you're looking to update your wardrobe with seasonal essentials or invest in trendy pieces for the colder months, now is the perfect time to take advantage of these incredible discounts.

I’m definitely a summer enthusiast, but I have a soft spot for autumn fashion, which leaves me feeling a bit torn this time of year. Although I’ll always miss those warm, sun-soaked days, I can't resist the appeal of layering up and experimenting with the latest trends. That said, I often end up gravitating toward simple, easy-to-wear pieces that make getting dressed in the morning a breeze. After all, I’m not one to pass up a few extra minutes of sleep!

With summer in full swing, TikTok's latest fashion craze has emerged: the “European summer aesthetic.” Drawing inspiration from previous trends like quiet luxury and coastal grandmother, this look focuses on "clean," sophisticated outfits influenced by classic French and Italian styles. Essential items include tailored tops, elegant dresses, coordinated sets, and chic top-handle bags. This carefully selected wardrobe is versatile enough for both day and night, as well as for the hot, humid weather. Picture light, airy fabrics like linen and cotton, intricate details like crochet and embroidery, and timeless "old money" silhouettes (despite their problematic connotations).

Finding your perfect match in any category of makeup is always a moment to celebrate. After all, with so many beauty products debuting each year, it can be challenging to block out all the noise and hone in on the ones that’ll work best for you. This collection of mascaras, setting powders, and more have earned permanent spots in my beauty bag—and that’s quite an impressive feat. I am not gatekeepers over here, so I reached into my stashes to share my absolute favourite products. Keep reading to meet the best makeup products I am madly in love with.

This time of the year always inspires me to be more experimental with makeup, revamp my skincare routines, and switch up my hair care rotation. I'm reaching for bold blushes that give my skin a sun-kissed glow, hydrating SPFs that don't leave a white cast, humidity-fighting hair gels, and more. Ahead, discover the products I'll be using all summer long.

Welcome to my holiday shop! I've created a guide featuring gifts for everyone on your list. Don’t be deceived by the affordable prices, my selection includes plenty of thoughtful options for any recipient and personality.

The shift in outerwear signals the approaching seasons, and this summer's favored layer is the linen blazer. I've noticed a surge of linen blazers, from both affordable and luxury brands, flooding the new arrivals sections of our beloved websites. For those adhering to a formal dress code in the office, linen blazers are a lifesaver. They allow you to maintain a traditional uniform while incorporating subtle updates and changes. Opting for breathable fabrics ensures you stay cool throughout the day, and you can effortlessly transition the linen blazer from work to after-hours wear, extending its versatility.

Men are hard to shop for, and I am sorry for that. The "any gift is fine" dad whose birthday is coming up, the people-pleasing husband, the tough to read boyfriend who already has everything—these guys are tough to crack, especially if you're looking for something romantic for Valentine's Day. Your guy has no lists, no timeline, and seemingly no earthly desires. But as the world's foremost experts on men, our editorial team here at Esquire will help everyone out with the definitive 23 absolute best gifts for men that'll work for a birthday, anniversary, or a big Valentine's Day surprise.

Nothing kickstarts your day better than a fresh new cut and blowout. A new style and fresh locks is a game changer, leaving you feeling like a whole new person. This is why finding the best hair salons that offer the best services is the perfect way to change up your look this winter.

When it comes to your winter wardrobe, goal number one should be to protect yourself from cold weather. But that doesn't mean that you can't have fun with winter fashion.

Time management is a technique for using your time productively and efficiently. It means organizing and planning how to divide your time between various tasks. You’ll have time to do everything you need without being stressed out about it with good time management skills. You can work productively and prioritize your time to work out the urgent or important tasks first while following up with things that are not urgent but still important. Thus, you can focus your time and energy on things that matter the most. You’ll end up working smarter, not harder, to increase productivity.

Every month, I witness the rise of certain fashion pieces that capture the hearts and wardrobes of fashion enthusiasts around the globe. These coveted items have become a symbol of style and have officially achieved cult status. From statement accessories to must-have apparel, I present to you this month's hottest and most sought-after fashion items that are causing a sensation. Get ready to add these to your wish list!

A wide range of gift suggestions tailored to various interests, personalities, and occasions. From thoughtful and personalized items to unique and practical gadgets, this list offers a diverse selection of gift ideas that are sure to suit different tastes and preferences.

For a one-stop shopping experience for as many things on your list as possible, check out these back-to-school sales from major retailers.

While I love a bold statement piece, the pieces in my closet that I wear the most are my basics. Comfortable, versatile, and trend-resistant, they never fail me when I'm in a pinch, and because I opt for them so frequently, I tend to look for well-constructed, sustainably made pieces that are sure to last year after year, season after season, so that I never have to fear that they'll disintegrate after a few washes. And now, basics-lovers like me are in luck, because Everlane is hosting a huge pre-fall sale, taking 25 percent off a litany of bestselling styles.

Introducing Shein's Vacation Wardrobe Collection! Discover your ideal vacation outfits with my curated selection of stylish and versatile pieces. From flowy maxi dresses to breezy jumpsuits, this list has everything you need for unforgettable summer adventures. Embrace vibrant prints, off-shoulder tops, high-waisted shorts, and boho-inspired kimonos. Complete your look with wide-brim hats, crochet bikinis, and elegant slip dresses. Let me be your ultimate style companion for a fabulous vacation experience.

The latest trends from my Pinterest feed

Be the IT girl