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The Best Beauty Products of 2025
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items Sometimes I feel bad searching for the best new beauty products. Choosing one can often feel like picking a favorite child: impossible and largely unfair, but I like to think of it as a worthwhile exercise.
With 2025 on the horizon, I am reflecting ...
The iconic 100% invisible, weightless, scentless sunscreen that’s non-irritating, doubles as a primer for all-day makeup wear & is clinically tested to improve skin clarity!
Supergoop! Unseen sunscreen
Covers imperfections while still feeling breathable – and bonus SPF!
IT Cosmetics CC+ Cream with SPF 50+
Smooth, natural finish with just enough coverage for hot days.
Melt Awf Jelly Oil Makeup-Melting Cleanser
Glowy goddess vibes. Highlighter that looks like sun-kissed skin.
Hollywood Beauty Light Wand: Rose Gold Liquid Highlighter | Charlotte Tilbury
No smudging, even at the beach or pool.
Maybelline Lash Sensational Waterproof Firework Mascara
Hydrating, juicy, and gives your lips that fresh, effortless shine.
Dior Addict Lip Glow Oil
Tints + nourishes – the perfect beach bag essential.
Lip Sleeping Mask
Cream eyeshadows that stay on for hours without creasing. “Slip” and “Palm” are perfect beachy tones. Easy to blend with your fingers – no brushes needed!
Lidstar
Gorgeous shine, non-sticky, and ultra-hydrating. The vanilla beige shade is a perfect nude for sun-kissed skin.
Lip Butter Balm Pink Sugar
Hyperpigmentation is my constant companion. Blemish? Dark mark. Bug bite? Dark mark. Blind pimple that never breaks through the skin but causes undue chaos below? You already know. This serum has flattened and faded two particularly difficult ones in...
Allies of Skin Copper Tripeptide & Ectoin Advanced Repair Serum 30ml
I’ve been skipping mascara and letting all of the light hit my eyes lately. When I am wearing it, the burgundy shade of Clinique’s viral Black Honey High Impact Mascara is the perfect shade to make my actual eye color pop instead of being hidden in s...
Clinique High Impact Mascara
I am rarely tempted by viral TikTok products, but the sorry state of my undereyes (dark, puffy, depressed) had me wondering if Tarte’s color corrector could actually be as good as everybody raves. For the first time in my life, I find myself wearing ...
CC undereye corrector
In my mind, the perfect lip product must be three things: hydrating, fun to apply, and lightly pigmented. Clarins’ lip oils tick every box and I can’t leave the house without throwing one into my handbag. Packed with plant oils including organic swee...
Clarins Lip Comfort Oil
I’m not one to play around with my eye look; but, I’ve recently found that a subtle swipe of eyeliner along the outer corners manages to intensify my eyes like no other product can. For nighttime, I’ve even restarted coloring my waterline with black ...
Twin Liner Gel & Liquid Eyeliner - Valentino
Sometimes, it can take a while to wade through and find the truly brilliant gems. Mario Dedivanovic’s sheer veil of a setting spray is most definitely one of them. A mist so fine it feels more like ocean air, my makeup looks just as fresh from the mo...
SurrealSkin™ 16HR Soft Setting Spray
Fara Homidi’s line is unquestionably my most asked-about products of the year–the packaging is so beautiful it’s always the first thing our art team asks to try when it comes to the offices. Her Smudge & Contour Lip Pencil includes my favorite it...
Smudge & Contour Lip Pencil By Fara Homidi | Moda Operandi
I haven’t be particularly fussy about my hand soap, but after trying Oribe's Revitalizing formula, I’m afraid I’ll never be able to go back. You can feel how nourishing this is with just one pump of product—I’d go as far as saying it feels as lush as...
Desertland Revitalizing Hand Wash
My biggest secret right now is Guerlain's Météorites! They're these perfect powder pearls that I dust on my face every day (and in every color!)—the pearls are reimagined from the original formula that first launched in the ’80s. It looks like perfec...
Guerlain Meteorites Setting & Finishing Pearls of Powder
I’ve been using The Ordinary Azelaic Acid Suspension 10% all summer and honestly, I’m obsessed! It’s lightweight, non-greasy, and perfect for keeping my skin clear and glowing in the heat. It really helped fade my dark spots and even out my complexio...
The Ordinary Azelaic Acid Suspension 10%
I’ve been using The Ordinary Multi-Peptide Serum for Hair Density for a while now, and I’m genuinely impressed. It feels lightweight and absorbs quickly without any greasy residue. I’ve noticed my hair looks fuller and healthier, and the scalp feels ...
The Ordinary Multi-Peptide Serum for Hair Density