Smith and Crawford

This list is your go-to collection of tools, tech, and accessories that make creating high-quality content feel easy and realistic for any medspa or esthetician. Whether you’re filming Reels, capturing treatment footage, recording educational videos, or taking branded photos of products and props, these essentials help you show up consistently with professional-looking visuals without needing a full production team. Everything in this list is beginner-friendly, budget-conscious, and chosen with small spaces and busy schedules in mind. From lighting to tripods to backdrops and the little details that make a big difference, this is the ultimate toolkit for anyone who wants to create polished, scroll-stopping content on a regular basis.

This curated collection is your go-to resource for planning stunning, on-brand photoshoots all year long. Whether you’re refreshing your website, leveling up your social content, or capturing lifestyle visuals that actually feel like your brand, these lists take the guesswork out of what to bring to every shoot. Inside, you’ll find: Evergreen props every medspa or aesthetics brand should have on hand and then seasonal prop lists for Q1–Q4 to help you create content that feels timely, intentional, and aligned with each quarter’s vibe. These Items will help you elevate your aesthetic, support storytelling, and keep your brand visuals consistent across platforms. These ideas work for lifestyle shots, flat lays, behind-the-scenes content, treatment room setups, and more. Whether you’re DIY-ing your branded shoot or working with a photographer, this guide helps you show up polished, cohesive, and ready with everything you need to create high-quality content every single time.

This list is filled with our favorite finds to help medspa owners create spaces that feel warm, inviting, and effortlessly luxurious, for both your clients and YOU. From cozy textures to elevated details, these are the small touches that make your medspa a place people can’t wait to walk into (and that you actually love spending your days in). Each item is something we genuinely love and recommend. These ideas are curated to help you build a space that feels beautiful, comfortable, and undeniably you. Because when your space feels good, everything else — from your mood to your marketing — falls beautifully into place.