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Shopping at Ulta Based on Your Favorite Euphoria Character
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items The show’s styling is heavily tied to each character’s personality: Maddy’s glamorous confidence, Cassie’s hyper-feminine beauty, Jules’ experimental creativity, Rue’s minimal effortless look, Lexi’s understated polish, and Kat’s bold confidence.
Sections
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Maddy Perez 💎
Cassie Howard 🎀
Jules Vaughn 🌈
Rue Bennett 🖤
Lexi Howard 📚
Kat Hernandez 🕷️
Maddy Perez 💎
If Maddy Perez had an Ulta shopping cart, it wouldn’t be filled with basics. Maddy’s beauty style is confident, glamorous, polished, and intentionally attention-grabbing. She doesn’t want “natural makeup”—she wants makeup that makes people stare. Thi...
If there is one complexion product that perfectly captures Maddy’s beauty aesthetic, it’s this one. Maddy’s skin always looks expensive, glowy, and almost unreal in how flawless it appears. This product creates that soft-focus, filtered effect that m...
4.5 Medium Hollywood Flawless Filter - Charlotte Tilbury | Ulta Beauty
A glossy lip is practically mandatory for a Maddy-inspired makeup routine. This gloss gives lips that full, juicy, high-shine finish that feels glamorous without being overly sticky or uncomfortable. What I like most is that it works equally well on ...
Maybelline Lifter Gloss with Hyaluronic Acid - Ulta Beauty
Maddy is not the type of character who spends an hour doing her makeup only to have it disappear halfway through the day. That’s exactly why this setting spray belongs on her hypothetical Ulta shopping list. This product is known for helping makeup l...
4.0 oz All Nighter Waterproof Makeup Setting Spray
Maddy’s brows are always polished, defined, and intentional. They frame her entire face and play a major role in her overall beauty look. This brow pencil is one of the most popular prestige brow products for a reason. The fine tip allows you to crea...
1 Precisely, My Brow Pencil Waterproof Eyebrow Definer - Ulta Beauty
Glossy lips are a huge part of Maddy’s beauty identity. She rarely looks overly matte or understated, which is why this luxury lip oil feels perfect for her aesthetic. It delivers hydration, shine, and a polished finish that immediately makes lips lo...
001 Pink Addict Lip Glow Oil - Dior - Ulta Beauty
Maddy’s beauty signature is sharp, dramatic eyeliner, and this is exactly the kind of product I picture her reaching for every morning. The brush tip makes it easy to create precise wings, graphic liner looks, and the ultra-defined eye makeup that be...
Black Epic Ink Waterproof Liquid Eyeliner - NYX ...
Cassie Howard 🎀
If Cassie Howard had an Ulta shopping cart, it would be filled with products that make her feel beautiful, feminine, romantic, and effortlessly put together. Her beauty style is all about glowing skin, rosy cheeks, glossy lips, soft lashes, and that ...
Long lashes are a huge part of Cassie’s beauty aesthetic, and this mascara feels like something she’d repurchase over and over again. It helps create length, separation, and lift without requiring false lashes for everyday wear. What makes it especia...
Very Black Lash Sensational Mascara - Maybelline | Ulta Beauty
Cassie is constantly trying to achieve that naturally beautiful, glowing complexion that makes it look like she simply woke up looking perfect. This foundation fits her aesthetic because it creates medium coverage while maintaining a luminous finish ...
Porcelain Born This Way Soft Matte Foundation - Too Faced | Ulta Beauty
This product feels like it was made for Cassie. The rosy flush looks incredibly natural and creates that “just blushed” appearance she often has throughout the series. I can easily picture her using it on both cheeks and lips to create a monochromati...
Benefit Cosmetics Benetint Liquid Lip & Cheek Stain
If there is one lip product I think Cassie would continuously repurchase, it’s Juicy Tubes. Everything about it screams feminine, flirty, and nostalgic. The glossy finish helps lips look fuller while still maintaining that sweet, approachable appeara...
Lancôme Juicy Tubes Original Lip Gloss
Cassie’s makeup always has that perfect flush that makes her look youthful and romantic. This blush helps create exactly that effect while lasting all day. I especially love the pink and rose shades because they complement the ultra-feminine aestheti...
Tarte Amazonian Clay 12-Hour Blush
While Maddy prefers dramatic glamour, Cassie would choose lashes that look fluttery, soft, and romantic. This mascara creates beautiful curl and separation while maintaining a lightweight feel. It’s ideal for the doe-eyed makeup look she frequently w...
Benefit Cosmetics Roller Lash Curling & Lifting Mascara
Jules Vaughn 🌈
If Maddy’s makeup is about power and Cassie’s is about beauty, Jules’ makeup is about self-expression. Jules doesn’t wear makeup to look “perfect”—she wears it to create art. Her beauty style is playful, emotional, colorful, futuristic, and constantl...
If there is one product category that instantly reminds me of Jules, it’s face gems. Some of the most iconic Euphoria makeup looks featured rhinestones and unexpected embellishments, and I can absolutely picture Jules using these to transform an ever...
HALF MAGIC Self-Adhesive Face Gems - Ulta Beauty
Jules is the type of person who would see her eyelids as a blank canvas. These eye paints come in bold, artistic shades that make experimentation incredibly easy. I imagine her creating graphic eyeliner looks, colorful shapes, abstract designs, and u...
Dionysus Matte Fluid Eye Paint - about-face
If Jules had a signature sparkle product, this would probably be it. The shimmer is unlike traditional glitter because it catches the light in a way that feels ethereal and dreamy rather than flashy. I can easily imagine her using this as a topper ov...
Glitter Rock 24/7 Moondust Glitter Eyeshadow Singles - Urban Decay Cosmetics | Ulta Beauty
This is exactly the type of product someone buys when they want maximum visual impact with minimal effort. The multidimensional shimmer catches light beautifully and creates an almost futuristic effect on the eyes. I could see Jules wearing this alon...
Flash Storm Dazzle Long-Wear Vegan Eyeshadow Stick - KVD Beauty | Ulta Beauty
Neutral palettes belong to Cassie. This belongs to Jules. The bright shades make it easy to create colorful eye looks inspired by emotions, seasons, dreams, or random moments of inspiration. This is the type of palette someone buys when makeup is a c...
Ultimate Color Shadow Palette I Know That's Bright - NYX Professional Makeup | Ulta Beauty
The Euphoria influence is impossible to ignore here. Jules would use glitter sparingly but intentionally—across the eyes, temples, cheeks, or collarbones. It’s less about sparkle and more about creating visual storytelling through makeup.
Gold Vegan Loose Face and Body Glitter - NYX Professional Makeup | Ulta Beauty
Rue Bennett 🖤
Rue’s beauty routine is the opposite of Maddy’s and Cassie’s. She’s not spending an hour contouring her face or choosing the perfect lip gloss. If Rue buys beauty products, it’s because they make her life easier, help her feel comfortable, or occasio...
Rue isn’t the type to follow a 12-step skincare routine, but she would appreciate a cleanser that’s easy, gentle, and doesn’t make her skin feel stripped afterward. This cleanser feels like something she’d actually finish rather than abandon halfway ...
BYOMA - 5.9 oz Creamy Jelly Cleanser
Rue strikes me as someone who wants practical solutions rather than complicated treatments. These patches fit that energy perfectly. They’re easy to apply, require almost no effort, and quietly do their job while you go about your day. I especially l...
39 ct Mighty Patch Invisible+ Daytime Hydrocolloid Acne Pimple ...
If there is one beauty product I would bet actual money Rue owns, it’s lip balm. Not luxury lip oil. Not designer gloss. Lip balm. This stick is practical, inexpensive, and genuinely useful. I can picture it living in every hoodie pocket she owns. It...
Aquaphor - 1 pack Lip Repair
Let’s be honest: Rue could probably benefit from a good eye product. This lightweight gel helps refresh the under-eye area without feeling heavy or high-maintenance. I love that it fits into a minimalist routine while still making a noticeable differ...
Yerba Mate Wake Up Eye Gel - Good Molecules - Ulta Beauty
This feels like exactly the type of makeup product Rue would tolerate. It’s lightweight, natural-looking, and doesn’t require a full face of makeup to make sense. I imagine her using it occasionally under the eyes or around the face when she wants to...
Light Bare With Me Hydrating Face & Body Concealer Serum - NYX ...
This is the kind of product someone buys because they want to look slightly more alive with minimal effort. The brightening effect helps the under-eye area look fresher while maintaining a natural appearance. I think Rue would appreciate beauty produ...
Dreamlit Glow Concealer
Lexi Howard 📚
If Maddy’s beauty routine is glamorous and Cassie’s is romantic, Lexi’s is thoughtful. Lexi isn’t chasing trends or trying to be the center of attention. Her beauty style is polished, practical, timeless, and quietly elegant. She invests in products ...
If Lexi had a signature beauty product, I honestly think it would be Black Honey. It’s understated, classic, and somehow looks good on almost everyone. The sheer berry tint enhances your natural lip color rather than covering it up, which feels perfe...
Black Honey Almost Lipstick - Clinique
Lexi would never wear a heavy foundation if she didn’t have to. She strikes me as someone who wants her skin to look healthy and natural rather than fully covered. This tinted moisturizer provides light coverage while still letting freckles, texture,...
0N Silk Long-Wear Tinted Moisturizer Natural Dewy Skin Tint SPF 30 with Hyaluronic Acid - Laura Mercier | Ulta Beauty
Lexi’s makeup always feels soft, natural, and effortless. This blush creates exactly that effect. The colors are subtle and flattering, adding life back into the complexion without becoming the focal point of the makeup look. I can easily picture Lex...
Call My Blush GEN NUDE Powder Blush - bareMinerals
Unlike Maddy’s intense glow or Jules’ experimental sparkle, Lexi’s highlight would be subtle and sophisticated. This highlighter adds a gentle luminosity that catches the light beautifully without looking glittery or dramatic. I imagine her using it ...
Champagne Pop Smashbox X BECCA Shimmering Skin Perfector ...
Lexi would absolutely be the person who buys one excellent neutral eyeshadow and uses it for years. This shade works beautifully as shadow, liner, or even brow enhancement in some cases. I love products that earn their place in a makeup bag through v...
Brun Satin Eyeshadow - MAC | Ulta Beauty
As the observant sister who spends a lot of time paying attention to everyone else’s drama, Lexi definitely gives “stays up too late thinking” energy. This eye cream helps brighten and refresh the under-eye area while fitting into a simple skincare r...
Origins Ginzing Energizing Gel Cream with Caffeine ...
Kat Hernandez 🕷️
Kat’s beauty transformation throughout Euphoria isn’t really about makeup—it’s about confidence. Her aesthetic evolves into something darker, bolder, and more intentional. Unlike Cassie’s romantic beauty or Maddy’s polished glamour, Kat’s makeup feel...
As the observant sister who spends a lot of time paying attention to everyone else’s drama, Lexi definitely gives “stays up too late thinking” energy. This eye cream helps brighten and refresh the under-eye area while fitting into a simple skincare r...
Juvia's Place - The Warrior Palette | Ulta Beauty
Check out what I found at Ulta Beauty! https://www.ulta.com/p/macximal-silky-matte-lipstick-pimprod2043558?sku=2621414
Sin M·A·Cximal Silky Matte Lipstick - MAC | Ulta Beauty
Kat’s makeup isn’t delicate. It’s meant to survive long nights, emotional conversations, concerts, parties, and whatever else life throws at her. That’s exactly why I think she’d keep a good setting spray in her collection. This mist helps makeup sta...
2.8 oz Continuous Setting Mist - Morphe - Ulta Beauty
This palette is basically a smoky-eye playground. The cool-toned neutrals allow for endless grunge, alternative, and dramatic eye looks. Kat would love how versatile it is while still fitting her darker aesthetic.
Stone Cold Fox Eyeshadow Palette - ColourPop | Ulta Beauty
Kat’s brows are part of her armor. This pen creates sharp, defined hair-like strokes that help frame bold eye looks. It’s the type of product she’d use regularly because strong brows complete her entire aesthetic.
Lift & Snatch! Brow Tint Pen | NYX Professional Makeup UK
A smudgy black liner practically belongs in Kat’s purse. Unlike precise liquid liner, this allows for grungier, lived-in eye looks that feel more rebellious and effortless.
Swerve BFF Crème Gel Liner - ColourPop | Ulta Beauty