Sydney Gilliam

The show’s styling is heavily tied to each character’s personality: Maddy’s glamorous confidence, Cassie’s hyper-feminine beauty, Jules’ experimental creativity, Rue’s minimal effortless look, Lexi’s understated polish, and Kat’s bold confidence.

A curated list of affordable beauty products under $30 that I’d actually recommend for everyday makeup, simple skincare, soft glam, glowy skin, and easy haircare. These are budget-friendly beauty finds that feel useful, cute, and worth adding to a routine — from viral drugstore makeup to practical skincare and hair products that don’t feel overpriced. Perfect if you love affordable beauty, drugstore makeup, beginner-friendly skincare, and products that feel more expensive than they are.